The impacts of electronic word of mouth in social media on consumers` purchase intentions

The influence of Electronic Word of Mouth (eWOM) on consumers` purchase intentions has been known for a long time. However, eWOM has gained a new dimension with the advent of social media. Before this new phenomenon, people were able to talk with anonymous people on the Internet. Social media enable people to talk with friends and acquaintances, on the Internet. This new way of eWOM might be more powerful in terms of triggering purchase intention. This study discusses the electronic word of mouth within the context of social media. Particularly, this study examines the influence of eWOM in social media on consumers` purchase intentions. The research consists of two phases. First, survey will be conducted to understand the effect of eWOM in social media on purchase intention. Then interviews will be made to reveal that how eWOM in social media affects consumers` purchase intentions. The results should contribute to both researchers and practitioners

Condensation Transition in Polydisperse Hard Rods

We study a mass transport model, where spherical particles diffusing on a ring can stochastically exchange volume $v$, with the constraint of a fixed total volume $V=\sum_{i=1}^N v_i$, $N$ being the total number of particles. The particles, referred to as $p$-spheres, have a linear size that behaves as $v_i^{1/p}$ and our model thus represents a gas of polydisperse hard rods with variable diameters $v_i^{1/p}$. We show that our model admits a factorized steady state distribution which provides the size distribution that minimizes the free energy of a polydisperse hard rod system, under the constraints of fixed $N$ and $V$. Complementary approaches (explicit construction of the steady state distribution on the one hand ; density functional theory on the other hand) completely and consistently specify the behaviour of the system. A real space condensation transition is shown to take place for $p>1$: beyond a critical density a macroscopic aggregate is formed and coexists with a critical fluid phase. Our work establishes the bridge between stochastic mass transport approaches and the optimal polydispersity of hard sphere fluids studied in previous articles

Making a national atlas of population by computer

This paper describes the conceptual and practical problems encountered and solved in producing a multi-colour atlas of population characteristics in Great Britain. The atlas itself is in A4 format; it consists of some thirty-four maps of Great Britain in four colours and the same number of regional maps, together with descriptive text. All maps were plotted on a laser plotter with a resolution of 127 microns. The paper describes how mapping of ratios, such as percentages, was found to be highly misleading and describes the novel probability mapping solution adopted, based on the signed chi-square statistic. In addition, the rationale for selecting the class intervals and for selecting colour schemes is described

Modeling non-stationary, non-axisymmetric heat patterns in DIII-D tokamak

Non-axisymmetric stationary magnetic perturbations lead to the formation of homoclinic tangles near the divertor magnetic saddle in tokamak discharges. These tangles intersect the divertor plates in static helical structures that delimit the regions reached by open magnetic field lines reaching the plasma column and leading the charged particles to the strike surfaces by parallel transport. In this article we introduce a non-axisymmetric rotating magnetic perturbation to model the time development of the three-dimensional magnetic field of a single-null DIII-D tokamak discharge developing a rotating tearing mode. The stable and unstable manifolds of the asymmetric magnetic saddle are calculated through an adaptive method providing the manifold cuts at a given poloidal plane and the strike surfaces. For the modeled shot, the experimental heat pattern and its time development are well described by the rotating unstable manifold, indicating the emergence of homoclinic lobes in a rotating frame due to the plasma instabilities. In the model it is assumed that the magnetic field is created by a stationary axisymmetric plasma current and a set of rotating internal helical filamentary currents. The currents in the filaments are adjusted to match the waveforms of the magnetic probes at the mid-plane and the rotating magnetic field is introduced as a perturbation to the axisymmetric field obtained from a Grad-Shafranov equilibrium reconstruction code

Lithium Prescribing during Pregnancy: A UK Primary Care Database Study

Women taking lithium must decide whether to continue the medication if they conceive or plan to conceive. Little is known about the extent of prescribing of lithium during pregnancy

Complexation of DNA with positive spheres: phase diagram of charge inversion and reentrant condensation

The phase diagram of a water solution of DNA and oppositely charged spherical macroions is studied. DNA winds around spheres to form beads-on-a-string complexes resembling the chromatin 10 nm fiber. At small enough concentration of spheres these "artificial chromatin" complexes are negative, while at large enough concentrations of spheres the charge of DNA is inverted by the adsorbed spheres. Charges of complexes stabilize their solutions. In the plane of concentrations of DNA and spheres the phases with positive and negative complexes are separated by another phase, which contains the condensate of neutral DNA-spheres complexes. Thus when the concentration of spheres grows, DNA-spheres complexes experience condensation and resolubilization (or reentrant condensation). Phenomenological theory of the phase diagram of reentrant condensation and charge inversion is suggested. Parameters of this theory are calculated by microscopic theory. It is shown that an important part of the effect of a monovalent salt on the phase diagram can be described by the nontrivial renormalization of the effective linear charge density of DNA wound around a sphere, due to the Onsager-Manning condensation. We argue that our phenomenological phase diagram or reentrant condensation is generic to a large class of strongly asymmetric electrolytes. Possible implication of these results for the natural chromatin are discussed.Comment: Many corrections to text. SUbmitted to J. Chem. Phy

Propagation modelling and measurements in a populated indoor environment at 5.2 GHz

There are a number of significant radiowave propagation phenomena present in the populated indoor environment, including multipath fading and human body effects. The latter can be divided into shadowing and scattering caused by pedestrian movement, and antenna-body interaction with bodyworn or hand portable terminals [1]. Human occupants within indoor environments are not always stationary and their movement will lead to temporal channel variations that can strongly affect the quality of indoor wireless communication systems. Hence, populated environments remain a major challenge for wireless local area networks (WLAN) and other indoor communication systems. Therefore, it is important to develop an understanding of the potential and limitations of indoor radiowave propagation at key frequencies of interest, such as the 5.2 GHz band employed by commercial wireless LAN standards such as IEEE 802.11a and HiperLAN 2. Although several indoor wireless models have been proposed in the literature, these temporal variations have not yet been thoroughly investigated. Therefore, we have made an important contribution to the area by conducting a systematic study of the problem, including a propagation measurement campaign and statistical channel characterization of human body effects on line-of-sight indoor propagation at 5.2 GHz. Measurements were performed in the everyday environment of a 7.2 m wide University hallway to determine the statistical characteristics of the 5.2 GHz channel for a fixed, transverse line-of-sight (LOS) link perturbed by pedestrian movement. Data were acquired at hours of relatively high pedestrian activity, between 12.00 and 14.00. The location was chosen as a typical indoor wireless system environment that had sufficient channel variability to permit a valid statistical analysis. The paper compares the first and second order statistics of the empirical signals with the Gaussian-derived distributions commonly used in wireless communications. The analysis shows that, as the number of pedestrians within the measurement location increases, the Ricean K-factor that best fits the Cumulative Distribution Function (CDF) of the empirical data tends to decrease proportionally, ranging from K=7 with 1 pedestrian to K=0 with 4 pedestrians. These results are consistent with previous results obtained for controlled measurement scenarios using a fixed link at 5.2 GHz in [2], where the K factor reduced as the number of pedestrians within a controlled measurement area increased. Level crossing rate results were Rice distributed, considering a maximum Doppler frequency of 8.67 Hz. While average fade duration results were significantly higher than theoretically computed Rice and Rayleigh, due to the fades caused by pedestrians. A novel statistical model that accurately describes the 5.2 GHz channel in the considered indoor environment is proposed. For the first time, the received envelope CDF is explicitly described in terms of a quantitative measurement of pedestrian traffic within the indoor environment. The model provides an insight into the prediction of human body shadowing effects for indoor channels at 5.2 GHz

A two-state kinetic model for the unfolding of single molecules by mechanical force

We investigate the work dissipated during the irreversible unfolding of single molecules by mechanical force, using the simplest model necessary to represent experimental data. The model consists of two levels (folded and unfolded states) separated by an intermediate barrier. We compute the probability distribution for the dissipated work and give analytical expressions for the average and variance of the distribution. To first order, the amount of dissipated work is directly proportional to the rate of application of force (the loading rate), and to the relaxation time of the molecule. The model yields estimates for parameters that characterize the unfolding kinetics under force in agreement with those obtained in recent experimental results (Liphardt, J., et al. (2002) {\em Science}, {\bf 296} 1832-1835). We obtain a general equation for the minimum number of repeated experiments needed to obtain an equilibrium free energy, to within $k_BT$, from non-equilibrium experiments using the Jarzynski formula. The number of irreversible experiments grows exponentially with the ratio of the average dissipated work, \bar{\Wdis}, to $k_BT$.}Comment: PDF file, 5 page

Indoor radio channel characterization and modeling for a 5.2-GHz bodyworn receiver

[Abstract]: Wireless local area network applications may include the use of bodyworn or handportable terminals. For the first time, this paper compares measurements and simulations of a narrowband 5.2-GHz radio channel incorporating a fixed transmitter and a mobile bodyworn receiver. Two indoor environments were considered, an 18-m long corridor and a 42-m2 office. The modeling technique was a site-specific ray-tracing simulator incorporating the radiation pattern of the bodyworn receiver. In the corridor, the measured body-shadowing effect was 5.4 dB, while it was 15.7 dB in the office. First- and second-order small-scale fading statistics for the measured and simulated results are presented and compared with theoretical Rayleigh and lognormal distributions. The root mean square error in the cumulative distributions for the simulated results was less than 0.74% for line-of-sight conditions and less than 1.4% for nonline-of-sight conditions