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17 research outputs found

Simply Food

Author: D. A.Aaker
F. E.Webster
P.Kotler
Publication venue: 'IGI Global'
Publication date: 31/12/2014
Field of study

AUC Knowledge Fountain (American Univ. in Cairo)

Electronic and Traditional Word of Mouth as Trust Antecedents in Life Insurance Buying Decisions

Author: A.Amron
E.Babbie
F. E.Webster
K. J.Arrow
R.Zeckhauser
S. D.Astuti
V. A.Zeithaml
Publication venue: 'IGI Global'
Publication date
Field of study

Brand-Led Transformation

Author: A.Dyer
A.Toffler
A.Uhl
C. K.Prahalad
C.Vallaster
F. E.Webster
G.Botschen
J. P.Kotter
J. R.Galbraith
J.Allen
L.Berry
M.Gardini
P. F.Drucker
S.Clatworthy
T. V.Neill
Y.Morieux
Y.Wind
Publication venue: 'IGI Global'
Publication date: 01/01/2015
Field of study

Brand-Led Transformation

Author: A.Dyer
A.Toffler
A.Uhl
C. K.Prahalad
C.Vallaster
F. E.Webster
G.Botschen
J. P.Kotter
J. R.Galbraith
J.Allen
L.Berry
M.Gardini
P. F.Drucker
S.Clatworthy
T. V.Neill
Y.Morieux
Y.Wind
Publication venue: 'IGI Global'
Publication date: 01/01/2019
Field of study

New Trends and Tools for Customer Relationship

Author: A. N.Langville
A.Toffler
B.Chaters
B.Libert
B.Pompeu
B.Solis
C. M.Christensen
C.Meyer
D.Pedro
F. E.Webster
G. C.Kane
I. F.Stuart
J. A.Howard
J.Pruitt
M.Fitzgerald
R.Fishkin
S.Smith
Publication venue: 'IGI Global'
Publication date: 01/01/2021
Field of study

Green Marketing

Author: C.Altuntaş
D.Kirkpatrick
E. J.Muller
F. E.Webster
G.Fisk
G.Schwartz
H.Hakansson
J.Elkington
J.Marrian
K. E.Henion
K.Peattie
M. J.Baker
M. J.Polonsky
P.Kotler
P.Kotler
P.Kotler
P.Kotler
R. E.Freeman
Publication venue: 'IGI Global'
Publication date: 01/01/2015
Field of study

New Trends and Tools for Customer Relationship

Author: A. N.Langville
A.Toffler
B.Chaters
B.Libert
B.Pompeu
B.Solis
C. M.Christensen
C.Meyer
D.Pedro
F. E.Webster
G. C.Kane
I. F.Stuart
J. A.Howard
J.Pruitt
M.Fitzgerald
R.Fishkin
S.Smith
Publication venue: 'IGI Global'
Publication date: 01/01/2019
Field of study

Measuring CRM Effectiveness in Indian Stock Broking Services

Author: A.Parvatiyar
B. M.Byrne
B. M.Byrne
C.Gronroos
E. G.Carmines
F. E.Webster
F.Reichheld
J. F.Hair
J. F.Hair
J. W.Kincaid
M.Fathollahzadeh
S.Askool
W. W.Chin
W.Chin
Publication venue: 'IGI Global'
Publication date
Field of study

Social Media Use and Potential in Business-to-Business Companies’ Innovation

Author: A.Read
C. A.Lengnick-Hall
E.Constantinides
E.Von Hippel
F. E.Webster
F.Piller
G. L.Urban
H. W.Chesbrough
J.Bernoff
K. C.Desouza
K.Holt
M. E.McGrath
M. E.Porter
M.Cooke
N. D.Kho
P.Gillin
P.Kangas
S.Nambisan
T.Lehtimäki
Publication venue: 'IGI Global'
Publication date: 01/01/2013
Field of study

Peer reviewe

Trepo - Institutional Repository of Tampere University

Can Firms Develop a Service-Dominant Organisational Culture to Improve CRM?

Author: A.Zeithaml
C. K.Prahalad
D.Rigby
D.Rigby
E. H.Schein
F. E.Webster
G.Loveman
H.Mintzberg
J. C.Henderson
J. L.Heskett
J. P.Kotter
J. P.Kotter
J. P.Womack
M.Easterby-Smith
R. A.Bettis
R.Iriana
R.Normann
R.van Bentum
S.Henneberg
T.Levitt
Publication venue: 'IGI Global'
Publication date
Field of study

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