Marketing du tourisme

4ème de couverture : Le tourisme, premier secteur d\u27activité en France, s\u27est profondément professionnalisé et structuré, jusqu\u27à s\u27élever au rang d\u27industrie. Cette 3e édition expose l\u27ensemble des techniques marketing et e-marketing appliquées à la conception et à la commercialisation des produits touristiques : l\u27environnement et les tendances ; le processus de choix du consommateur ; le marketing expérientiel ; le marketing relationnel et les réseaux sociaux ; les stratégies marketing avec un approfondissement sur la tarification (revenue/yield management) ; les notions d\u27image et de communication. Résolument concret, nourri de cas d\u27entreprises, ce livre de référence s\u27adresse à tous les acteurs privés et publics intervenant dans la production de prestations touristiques ou dans la gestion de destinations, ainsi qu\u27aux étudiants qui pourront appréhender l\u27étendue des outils et des techniques à leur disposition

Forest vegetation management: France (chap.4)

Current practices and problems of forest vegetation management in France are described in the context of research on alternatives to herbicides.FORET;PEUPLEMENT FORESTIER;VEGETATION;CONCURRENCE VEGETALE;LUTTE;MODE DE TRAITEMENT;LUTTE PHYTOSANITAIRE + MAUVAISE HERBE;CONTROLE DE LA VEGETATION;PESTICIDE;HERBICIDE;LUTTE PHYTOSANITAIRE;IMPACT SUR L'ENVIRONNEMENT;DYNAMIQUE DE VEGETATION;HISTOIRE;GESTION FORESTIERE;ECOSYSTEME;FRANCE;VEGETATION FORESTIERE;GESTION;ALTERNATIVES AUX HERBICIDES;ADVENTICE;SPECIES COMPOSITION

Skills, organisational performance and economic activity in the hospitality industry : a literature review

This monograph aims to understand the pressures which push organisations to adopt particular routes to competitive advantage. The monograph aims to discover if the best practice high skill, high wage and high quality route is used in the hospitality industry. It seeks to determine the influence of companies' product market strategies and their in-company and external structural factors on skills levels, work organisation, job design and people management systems. The monograph looked at the notion of best practice approaches and then moved on to consider the best way to carry forward the future research agenda of reviewing the nature of human resource management (HRM) in the hospitality sector. Conclusions were drawn from a range of interviews and from existing work which has sought to address the issue of HRM in the hospitality sector

Birds as bio-indicators and as tools to evaluate restoration measures

Within the RIPIDURABLE Project*, birds were used to characterize ecosystems*, to monitor environmental changes and to assess results of restoration measures. Bird surveys were carried out at different space and time scales using standardised point count methods on 8 watercourses in Portugal and France. Several aspects of riparian breeding bird community variation were assessed: along a decreasing gradient of vegetation complexity, along and upstream-downstream gradient, with different surrounding landscapes, with time, with management status, with time and management status, before and after river rehabilitation. Birds appear to be new and reliable indicators for assessing restoration of riparian ecosystems, complementary to those traditionally used

Marketing du Tourisme

L\u27importance du tourisme pour la France et sur le plan international n\u27est plus à démontrer. C\u27est un secteur de l\u27économie en pleine croissance et dont l\u27évolution à long terme est prometteuse. Le tourisme s\u27est fortement professionnalisé et structuré au cours des précédentes décennies et la nature de l\u27activité touristique implique une reconsidération des connaissances marketing pour s\u27adapter aux spécificités de ce secteur. L\u27ouvrage propose une vision globale des techniques marketing appliquées à la conception et à la commercialisation des produits touristiques

BIRDS AND SUSTAINABLE MANAGEMENT IN MEDITERRANEAN RIPARIAN AREAS: Bird studies in the RIPIDURABLE project

RIPIDURABLE is an INTERREG IIIC European Program involving 10 partners from Portugal, Spain, France and Greece. Scientists, technicians and local/regional authorities worked together to integrate knowledge, knowhow and practice, towards a rational conservation management of riparian zones. Birds can be used to characterize ecosystems, to monitor environmental changes or to assess results of restoration measures. We have conducted field surveys in order to assess breeding bird communities associated to riparian galleries in several watercourses, including issues as the relation with natural vegetation profiles, the influence of the surrounding matrix, the evolution with time or with habitat degradation, the effects of rehabilitation measures, and/or the importance of riparian galleries as ecological corridors for birds. Surveys at different space and time scales were carried out using standardised point count methods, on 8 watercourses in Portugal and France. We focused on different aspects of riparian breeding bird community variation: along a decreasing gradient of vegetal complexity (Tagus Basin), along an upstream-downstream gradient (Allier), with different surrounding landscapes (Sado, Guadiana and Tagus Basin), with time (Alcáçovas at a 10 years interval, Allier at 16 years interval), with management status (Vidourle), with time & management status (Rhône delta at a 12 years intervals), before & after river rehabilitation (Gandum). In addition we studied the dispersal of Barn Owls from upper Tagus Estuary along riparian corridors (TytoTagus Project), and also the importance of riparian habitats of the Guadiana basin on the autumn migration of trans-Saharan birds across the Iberian Peninsula. The RIPIDURABLE project offered the opportunity for further research currently included in national programs such as the Plan Loire Grandeur Nature which allows long term studies on riparian birds. Herein we briefly present some of the preliminary results of the bird studies carried out by partners from Portugal and France

Manipulation and Optical Detection of Colloidal Functional Plasmonic Nanostructures in Microfluidic Systems

The very strong optical resonances of plasmonic nanostructures can be harnessed for sensitive detection of chemical and biomolecular analytes in small volumes. Here we describe an approach towards optical biosensing in microfluidic systems using plasmonic structures (functionalized gold nanoparticles) in colloidal suspension. The plasmonic nanoparticles provide the optical signal, in the form of resonant light scattering or absorption, and the microfluidic environment provides means for selectively manipulating the nanoparticles through fluid dynamics and electric fields. In the first part we discuss recent literature on functionalized colloidal particles and the methods for handling them in microfluidic systems. Then we experimentally address aspects of nanoparticle functionalization, detection through plasmonic resonant light scattering under dark-field illumination and the electrokinetic behavior of the particles under the action of an alternating electric field

Gravel pits support waterbird diversity in an urban landscape

We assessed the benefit of 11 gravel pits for the settlement of waterbird communities in an urbanized area lacking natural wetlands. Gravel pits captured 57% of the regional species pool of aquatic birds. We identified 39 species, among which five were regionally rare. We used the Self Organizing Map algorithm to calculate the probabilities of presence of species, and to bring out habitat conditions that predict assemblage patterns. The age of the pits did not correlate with assemblage composition and species richness. There was a positive influence of macrophyte cover on waterbird species richness. Larger pits did not support more species, but species richness increased with connectivity. As alternative wetland habitats, gravel pits are attractive to waterbirds, when they act as stepping stones that ensure connectivity between larger natural and/or artificial wetlands separated in space

A Methodology and Tool for Rapid Prototyping of Data Warehouses using Data Mining: Application to Birds Biodiversity

International audienceData Warehouses (DWs) are large repositories of data aimed at supporting the decision-making process by enabling flexible and interactive analyses via OLAP systems. Rapid prototyping of DWs is necessary when OLAP applications are complex. Some work about the integration of Data Mining and OLAP systems has been done to enhance OLAP operators with mined indicators, and/or to define the DW schema. However, to best of our knowledge, prototyping methods for DWs do not support this kind of integration. Then, in this paper we present a new prototyping methodology for DWs, extending [3], where DM methods are used to define the DW schema. We validate our approach on a real data set concerning bird biodiversity