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1 research outputs found
Finding Congruence Between Sensation Seeking, Brand Personality and Purchase Intention
Author
D. A.Aaker
D. N.Bellenger
+18 more
D. W.Fiske
G. R.Foxall
G.Schiffman
H.Zuckerman
I.Ross
J. A.Howard
J. T.Plummer
J.Sheth
J.Strelau
L.McAlister
M.Zuckerman
M.Zuckerman
M.Zuckerman
P.Kotler
P.McReynolds
R. B.Cattell
S. L.McShane
W. T.Norman
Publication venue
'IGI Global'
Publication date
Field of study
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