Peran Sikap dalam Memediasi Pengaruh Pengetahuan Lingkungan dan Persepsi Harga terhadap Niat Pembelian Hijau Produk Pangan Organik

Increasing public awareness of DKI Jakarta to support environmental conservation makes the need for environmentally friendly food products is increasing. However, these needs are not matched by consistency to keep buying these environmentally friendly food products. This study aims to determine the role of attitude in mediating the influence of environmental knowledge and price perceptions on the intention of purchasing green organic food products of residents in DKI Jakarta. The number of population in this research is 6,947,656 million of adult population of DKI Jakarta. The number of samples in this study according to Hair, et. al (2010) which states that the appropriate sample size is between 100 to 200 respondents in order to use interpretation estimation with SEM. The minimum sample size used is 5 observations for each estimated parameter and a maximum of 10 observations from each estimated parameter. In this study the number of research indicators as much as 21 so that the number of samples is 5 times the number of indicators or as much as 5 x (4 + 21) = 125 respondents. The sampling method used is purposive sampling. With the method of analysis using Structural Equation Modeling (SEM). The result of research shows that there are positive significant influence of environmental knowledge variable, price perception, attitude toward the intention of purchasing green organic food product. While the environmental knowledge variable, price perception has no significant effect to purchase intention of green organic food produc

Analisis Penawaran Pasar dan Kualitas Website Beautyhaulindo dalam Meningkatkan Pembelian Ulang dengan Intervening Kepuasan Pelanggan dan Kepercayaan Pelanggan

This research aims to examine and analyze factor which affect customer satisfaction, trust, and interest to buy back on beautyhaulindo website that became the object of research which is in the sub category of fashion in online retail cosmetics in Indonesia. The study design used is descriptive and explanatory research type of survey methods. The population is all customer who has bought in year 2017. Estimation maximum likelihood is use from this observation like 100-200 sample and5 observation from each parameter and in this observation have 50 indicators , if estimated is 250 sample. Data were collected using questionnaires given from 250 respondents. The method of analysis used is SEM (Structural Equation Model).The result of the research shows that the market offering variable to the satisfaction of the beautyhaulindo website influence positively and significantly, the variable of website quality to the satisfaction of the beautyhaulindo website influence positively and significantly, the market offering variable toward the trust of beautyhaulindo website influence positively and significantly, customer trust beautyhaulindo website have a positive and significant effect, customer satisfaction variable to the interest of repeat purchase at beautyhaulindo website have positive and significant influence, customer trust variable to repurchase interest in beautyhaulindo website have positive and significant influence. The suggestion for the next observation is use the sub product and add the new variables like brand image and product qualit

Membangun Loyalitas Nasabah dengan Kualitas Pelayanan Serta Peran Kepuasan dan Kepercayaan sebagai Variabel Intervening (Studi Kasus Penyaluran Kredit USAha Rakyat di PT. Bank Rakyat Indonesia Unit Meruya Ilir Jakarta)

This research aims to examine and analyze the influence of building customer loyalty with service quality as well as role Satisfaction and Trust as Intervening variable on credit distribution KUR at BRI Unit Meruya Ilir Jakarta. he type of research is quantitative method with explanative research and analysis of this research using Structural Equation Model (SEM). The population in this research are credit borrower KUR in 2016 as many as 833 customers and sampling 200 customers with non-probability method and using accidental technique. Processing and data testing using softrelare lisrel version 8.7. The result of analysis shows that service quality has positive and significant influence on customer satisfaction, trust and loyalty, satisfaction has positive and significant influence on customer trust and loyalty, trust has positive and significant influence on customer loyalty. Suggestion in this research is bank officer need to improve their skill in serving bank customer, by giving intensive training which is done routinely so that the form of service quality given to be better. Subsequent research can replace different research models or by doing research on different types of objects, by extending research samples with different types of variable

Customer Relationship Marketing and Brand Image in Establishing Satisfaction and Loyalty of Advertisers

This research purpose is to analyse the impact between brand image and CRM (Customer Relationship Marketing) towards the satisfaction of advertisers and the implications towards customer loyalty, with the case study of Metro TV advertiser. The data collection method that was used in this study is the explanatory approach and survey in forms of questionnaire. The measurements are using Likert 1-5 scale. The populations in this research are all the clients or sponsors of Metro TV that have conducted an advertising. Then, there’s a random selection for the samples accustomed to Hair et. al' (2010) formula, which wrote the numbers of questions in questionnaire multiplied 5. Thus, the result of samples is 150 people. Data analysis technique that was used in this research was a Structural Equation Modelling (SEM) and processed using Lisrel 8.7. The result of this research shows a positive and significant impact between brand image and CRM towards advertiser satisfaction and the customer loyalty implications in Metro TV study cases. Keywords: CRM (Customer Relationship Marketing), Brand Image, Customer Satisfaction, Customer Loyalty DOI: 10.7176/EJBM/12-29-07 Publication date:October 31st 202

The Role of the Use of Social Media Marketing in Achieve Business Sustainability

Based on the results of a survey conducted by the Central Statistics Agency in 2019, from the 3,504 block census, 15.08% of perpetrators undertook activity through the Internet. Using the online method, most of the data from this sale from 2017 until 2018 was 45.31%. Perpetrators undertaking sales via the Internet in 2018 as much as 72.83 %. Meanwhile, the perpetrator's new venture made sales via the Internet in 2019 by as much as 25.11 %. Temporarily, frequent payments carried out in the sales process via the Internet are paid on the spot or COD (cash on delivery), i.e., as much as 83.73%. Several perpetrator businesses use method delivery directly by the party seller, which is as much as 55.96%. Competition increases effort and strictness, so business people must implement effective strategies to avoid losing to competitors.  There is a technique of marketing that can give Lots of benefits to development companies, and that is digital marketing. Micro is starting to use social media to promote the product actively, so it is necessary to apply digital marketing, mainly via social media. Micro-business actors who become subject to research determine social media platforms. Based on the Analysis Situation moment, Devotion To this Community is done as a role strategy use of Social Media Marketing in

HOW TO INCREASE SUSTAINABLE RURAL TOURISM PERFORMANCE? AN EMPIRICAL STUDY IN INDONESIA

The primary objective of this study is to examine the influence of social capital, government support, and entrepreneurial orientation on the improvement of sustainable rural tourism performance. Additionally, the study aims to identify a suitable model for enhancing the overall performance of sustainable rural tourism. Using a quantitative model, this study utilized the responses of 400 rural tourism administrators. SmartPLS 3.2 is used as a tool to analyze the collected data. Smart Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to assess the interrelationships among social capital, government support, entrepreneurial orientation, and sustainable rural tourism performance. The findings show a positive impact of social capital and entrepreneurial orientation on sustainable rural tourism performance, but government support does not impact on sustainable rural tourism performance. Furthermore, social capital and government support have a positive impact on entrepreneurial orientation. This study suggests the role of entrepreneurial orientation to increase the influence of social capital and government support on sustainable rural tourism performance. Finally, This research offers a conceptual contribution to authors investigating the sustainable performance of rural tourism. Additionally, it provides practical insights for stakeholders in rural tourism, aiding them in enhancing the sustainable performance of this sector

Analisis kritis ekonomi politik indonesia

Yogyakartaxxiii, 273 p.; 21 cm

Risiko Pembangunan yang Dibimbing Utang

x, 114 p. : il.; 20 cm

Ekonomi Informal Perkotaan

xvi +129 hal.; 23 c

Pembangunan Ekonomi & Sumber Daya Manusia

159 Ha