'Right I can do this now'. Community based adult learning, health and well-being

This article explores the experiences of participants in community based adult learning (CBAL) in relation to health and well-being. It draws on data from a small-scale life history study undertaken with 10 adult learners in two local authority areas in Scotland. The article concludes that, for some learners, participation in CBAL had contributed to a sense of well-being and was seen by them as supporting their capacity to cope with ill-health. In addition, it is suggested that community based adult learning can play a role in the recovery from mental ill-health and depression

NOU Spring Field Days and Annual Meeting, Kimball, May 20–22, 2016

The annual meeting of the Nebraska Ornithologists\u27 Union was held at the Kimball Event Center on May 20–22, 2016, and was organized by Robin Harding and Betty Grenon. Although it was a long drive for most, 75 birders attended, including guests from Iowa, South Dakota, Wyoming, Colorado, and Arkansas. On Friday evening, President Dan Leger presented a Michael Forsberg photograph of Burrowing Owls to Betty Grenon in appreciation for her many years of service as Treasurer. The evening program continued with a presentation by Angela Dwyer and Larry Snyder of the Bird Conservancy of the Rockies, formerly known as the Rocky Mountain Bird Observatory. The Bird Conservancy and Nebraska Prairie Partners are responsible for implementing the Mountain Plover nest protection program. They began counting Mountain Plovers in 2001 and later created a nest incentive program with modest payments to landowners who are willing to have plover nests in their agricultural fields marked with stakes to prevent tillage of that area of the field. Approximately 5% of the total population of 12,500 Mountain Plovers nests in Nebraska and the species is listed as Near Threatened by the International Union for Conservation of Nature. The birds often construct two nest scrapes. The female lays a clutch of eggs in one, leaves the male to incubate that one, and then goes on to lay another clutch in the second scrape, which she then incubates. Field trips on Saturday and Sunday morning were led by Kathy DeLara, Bill Flack, Dave Heidt, Wayne Mollhoff, and Don and Janis Paseka. Destinations included Gotte Park in Kimball, Oliver Reservoir, Bushnell, I-80 Exit 1, the Pine Bluffs area in Wyoming, Mountain Plover nests south of Kimball, Golden Eagle nest south of Potter, Hackberry Canyon, Pumpkin Creek, Wildcat Hills State Recreation Area, Scottsbluff sewage lagoons, and Wright\u27s Gap Road. Total species count for the weekend meeting was 156

Online Video Contest Effects on Brand and Ad Attitudes

This research investigates how online video contests (OVCs) affect brand image, as measured by brand and advertisement attitudes. After conducting a pre-test to discover an appropriate product for the Generation Y target market, we ran an experiment examining OVCs, television, and magazine ad’s effects on multi-item measures of brand and advertisement attitudes. One hundred twenty-one subjects were randomly assigned to one of the three test conditions. The OVC significantly resulted in positive brand attitudes for the hedonic dimension such as feelings and attractiveness of the brand. For the more functional characteristics, OVCs did not influence brand attitudes. OVCs also produced positive advertising attitudes in terms of clarity, but other dimensions of advertising attitudes were unchanged. We also compared the OVC to the more traditional media of TV and magazines. OVCs produced more positive brand attitudes in terms of feelings than both TV and magazines. For the advertising attitude measure, OVCs produced significantly higher ratings than TV for feelings, attractiveness, and entertainment. There were no significant differences between OVCs and magazines for advertising attitudes. Our findings suggest that marketers can use OVCs effectively if the benefits of the product are hedonic in nature. Functional benefits may not prove as effective in enhancing OVC brand and ad attitudes. Marketers must determine their promotional goals before putting an OVC into practice