Black History and Culture Rank Highly in People's Travel Planning Study Says

A survey conducted for the Gullah Geechee Cultural Heritage Corridor in the southeastern U.S. found that 36% of all travelers ranked Black heritage as important in their choice of destination. The potential leisure travel market in these four states- North Carolina, South Carolina, Georgia, and Florida is estimated at $34 billion

Road trip will develop Black culture and heritage tours

The National Blacks in Travel and Tourism Collaborative (BTT) and the Cultural Heritage Alliance for Tourism (CHAT), a Black-owned tour operator based in Miami, are launching a national road trip to develop more Black culture- and heritage-focused tours and promote minority travel businesses

Proud Experiences is Coming to New York in November

Reed Exhibitions announced it will be holding its LGBTQ+ focused travel event Proud Experiences in New York in November. The LGBTQ+ travel sector is valued at an estimated $218 Billion. UNWTO predicted for 2020 there would be 180 million LGBTQ+ tourists and they expect that to grow

MMGY Global turning its attention to Latinx travelers in its latest survey

MMGY Global, which last year developed an in-depth report on Black travelers, announced on Monday that it will conduct similar first-of-its-kind research on the needs, concerns, and behaviors of Latinx travelers in the U.S

New tool makes it easier for advisors to book Travel Corporation experiences

Responding to post-pandemic demand for what it calls "risk-free" travel products, the Travel Corporation is making it easier for advisors to tap into and sell the many and often exclusive experiences developed by its global network of destination management companies (DMC)

Travel groups applaud EU vote to reopen to vaccinated tourists

The travel industry Wednesday applauded an EU vote that brings the bloc one step closer to opening its borders to vaccinated travelers. "This move could unlock transatlantic travel, which is critical to the economies of the U.S. as well as the whole of the EU," Virginia Messina, senior vice president of the World Travel & Tourism Council

The Pandemic's Green Shoots

The head of the European Travel Commission may have summed it up best when he said recently that the pandemic spawned a revolution that has unified the travel industry to build back better. Among the most notable beneficial side effects of travel’s partial pause may be the momentum it has created to bring together a broad cross-section of companies and groups to advance conversations, and initiatives, around sustainability. With evidence that most Covid-19 infections are spread through the airborne transmission of aerosolized respiratory droplets, many hotels have updated their systems to increase the outdoor-air exchange rate and add HEPA filters or ultraviolet technologies

The Influence of Guest Perceptions of Service Fairness on Lodging Loyalty in China

This research is motivated by an important but largely unexamined question: how do guest perceptions of service fairness influence loyalty in a lodging context? To address this question, this study presents a conceptual model of service fairness and loyalty and tests that model using data collected from 601 customers of six hotels in China. Results support a multidimensional view of service fairness that comprises three dimensions. Two of those dimensions, distributive justice (fair outcomes) and interactional justice (fair treatment by staff), have larger effects on customer loyalty than does the third dimension, procedural justice (fair processes and procedures). A key implication is that hotel managers should train their employees to understand that guests’ evaluation of a service (and subsequent trust and loyalty) depends not only on specific service outcomes, but also on how guests feel they have been treated by employees.Kwortnik1_The_Influence_of_Guest_Perceptions.pdf: 1270 downloads, before Aug. 1, 2020