Why People Search for Images using Web Search Engines

What are the intents or goals behind human interactions with image search engines? Knowing why people search for images is of major concern to Web image search engines because user satisfaction may vary as intent varies. Previous analyses of image search behavior have mostly been query-based, focusing on what images people search for, rather than intent-based, that is, why people search for images. To date, there is no thorough investigation of how different image search intents affect users' search behavior. In this paper, we address the following questions: (1)Why do people search for images in text-based Web image search systems? (2)How does image search behavior change with user intent? (3)Can we predict user intent effectively from interactions during the early stages of a search session? To this end, we conduct both a lab-based user study and a commercial search log analysis. We show that user intents in image search can be grouped into three classes: Explore/Learn, Entertain, and Locate/Acquire. Our lab-based user study reveals different user behavior patterns under these three intents, such as first click time, query reformulation, dwell time and mouse movement on the result page. Based on user interaction features during the early stages of an image search session, that is, before mouse scroll, we develop an intent classifier that is able to achieve promising results for classifying intents into our three intent classes. Given that all features can be obtained online and unobtrusively, the predicted intents can provide guidance for choosing ranking methods immediately after scrolling

Beyond actions : exploring the discovery of tactics from user logs

Search log analysis has become a common practice to gain insights into user search behaviour; it helps gain an understanding of user needs and preferences, as well as an insight into how well a system supports such needs. Currently, log analysis is typically focused on low-level user actions, i.e. logged events such as issued queries and clicked results, and often only a selection of such events are logged and analysed. However, types of logged events may differ widely from interface to interface, making comparison between systems difficult. Further, the interpretation of the meaning of and subsequent analysis of a selection of events may lead to conclusions out of context—e.g. the statistics of observed query reformulations may be influenced by the existence of a relevance feedback component. Alternatively, in lab studies user activities can be analysed at a higher level, such as search tactics and strategies, abstracted away from detailed interface implementation. Unfortunately, until now the required manual codings that map logged events to higher-level interpretations have prevented large-scale use of this type of analysis. In this paper, we propose a new method for analysing search logs by (semi-)automatically identifying user search tactics from logged events, allowing large-scale analysis that is comparable across search systems. In addition, as the resulting analysis is at a tactical level we reduce potential issues surrounding the need for interpretation of low-level user actions for log analysis. We validate the efficiency and effectiveness of the proposed tactic identification method using logs of two reference search systems of different natures: a product search system and a video search system. With the identified tactics, we perform a series of novel log analyses in terms of entropy rate of user search tactic sequences, demonstrating how this type of analysis allows comparisons of user search behaviours across systems of different nature and design. This analysis provides insights not achievable with traditional log analysis

A Query Performance Analysis for Result Diversification

Which queries stand to gain or loose from diversifying their results? Some queries are more difficult than others for diversification. Across a number of conceptually different diversification methods, performance on such queries tends to deteriorate after applying these diversification methods, even though their initial performance in terms of relevance or diversity tends to be good

Combining implicit and explicit topic representations for result diversification

Result diversification deals with ambiguous or multi-faceted queries by providing documents that cover as many subtopics of a query as possible. Various approaches to subtopic modeling have been proposed. Subtopics have been extracted internally, e.g., from retrieved documents, and externally, e.g., from Web resources such as query logs. Internally modeled subtopics are often implicitly represented, e.g., as latent topics, while externally modeled subtopics are often explicitly represented, e.g., as reformulated queries. We propose a framework that: i) combines both implicitly and explicitly represented subtopics; and ii) allows flexible combination of multiple external resources in a transparent and unified manner. Specifically, we use a random walk based approach to estimate the similarities of the explicit subtopics mined from a number of heterogeneous resources: click logs, anchor text, and web n-grams. We then use these similarities to regularize the latent topics extracted from the top-ranked documents, i.e., the internal (implicit) subtopics. Empirical results show that regularization with explicit subtopics extracted from the right resource leads to improved diversification results, indicating that the proposed regularization with (explicit) external resources forms better (implicit) topic models. Click logs and anchor text are shown to be more effective resources than web n-grams under current experimental settings. Combining resources does not always lead to better results, but achieves a robust performance. This robustness is important for two reasons: it cannot be predicted which resources will be most effective for a given query, and it is not yet known how to reliably determine the optimal model parameters for building implicit topic models