A Conceptual Framework of MkIS Design: the Impact of Environmental Uncertainty Perceptions, Decision-Maker Characteristics and Work Environment Factors on the Perceived Usefulness of Marketing Information Characteristics

This paper discusses potential relationships between contextual factors and Marketing Information Systems (MkIS) design. MkIS design is defined in terms of the perceived usefulness of several information characteristics, which may be associated with a marketing information system. The paper suggests that MkIS design research should consider a range of contextual variables drawn from the organisational behaviour, behavioural decision-making and personality/cognitive psychology literatures. Drawing on empirical results from three sets of literature and from studies of information systems design (particularly management and accounting information systems design), the authors present a framework for exploring the design of a MkIS

The Use of Geographic Information Systems in Morvomitric Mount Sinjar Study

In this research has been to rely on the use of digital elevations model (DEM) and programs of geographic information systems (Arc Map v 10) as well as the use Mapper global program v11 in Morphou metric study of Sinjar mountain, located in the north of Iraq for the purpose of clarifying the slopes and trends or the nature of the longitudinal and cross sections and draw contour maps and written Add to that the Model stereo and compare this process to provide the field data surveying the usual ways that require a stay on the job for a few months or days in addition to the devices, equipment and technical staff with high material cost and required by this type of studies and field surveys show off Fold through research that Mount Sinjar characterized by severe terrain and consistent in terms of the direction of orientation as a class slopes (˚5 - ˚15) and (15˚ - 35˚) and (˚35 - ˚55) are prevalent on other areas of the slopes shade values They are sandwiched between (˚69 - ˚180) is a medium shade area of ​​the flat areas and formed 20% and 50% areas convex and concave regions 30% on cross sections that have been studied along. Keywords: GIS, Morvomitric study, the digital elevation model (DEM), Slop

Practitioner accounts and knowledge production: an analysis of three marketing discourses

Responding to repeated calls for marketing academicians to connect with marketing actors, we offer an empirically-sourced discourse analysis of the ways in which managers portray their practices. Focusing on the micro-discourses and narratives that marketing actors draw upon to represent their work we argue that dominant representations of marketing knowledge production present a number of critical concerns for marketing theory and marketing education. We also evidence that the often promoted idea of a need to close the gap between theory - as a dominant discourse - and practice, as a way of doing marketing, is problematic to pursue. We suggest that a more fruitful agenda resides in the development of a range of polyphonic and creative micro-discourses of management, promoting context, difference and individual meaning in marketing knowledge production

Consumerisation in UK Higher Education Business Schools: Higher fees, greater stress and debatable outcomes

For many UK Higher Education Business Schools, the continued recruitment of UK, EU and International students is crucial for financial stability, viability and independence. Due to increasingly competitive funding models across the sector many institutional leaders and administrators are making decisions typical of highly marketised consumer environments. Thus, this paper explores, academics’ perceptions of the impact of consumerisation in UK Higher Education Business Schools. To achieve this 22 Business School academics were interviewed within three UK Higher Education institutions (HEIs) in the North of England. Participants had a minimum of three years teaching experience. Data was analysed using template analysis taking an interpretive approach. The findings indicate that academics perceived the introduction of tuition fees to have been the catalyst for students increasing demonstration of customer-like behaviour: viewing the education process as transactional, with the HEI providing a ‘paid for’ service. It is argued that these changes in UK Higher Education have created tensions between university leaders and academics, creating genuine dilemmas for those with decision-making responsibilities who must balance academic integrity and long term institutional financial viability

Tourists as Mobile Gamers: Gamification for Tourism Marketing

Gaming as a cutting-edge concept has recently been used by some innovative tourism sectors as a marketing tool and as a method of deeper engagement with visitors. This research aims to explore the gamification trend and its potential for experience development and tourism marketing. Using a focus group, this paper discusses gaming and tourism, and explores what drives tourists to play games. The results suggest tourists’ game playing motivation is multidimensional. Players tend to start with purposive information seeking, then move on to an intrinsic stimulation. Socialization is also an important dimension. The research demonstrates several implications for tourism marketing

Using the theoretical domains framework to inform strategies to support dietitians undertaking body composition assessments in routine clinical care

BACKGROUND: Malnutrition, sarcopenia and cachexia are clinical wasting syndromes characterised by muscle loss. Systematic monitoring by body composition assessment (BCA) is recommended for the diagnosis, treatment and monitoring of the syndrome(s). This study investigated practices, competency, and attitudes of Australian dietitians regarding BCA, to inform a local implementation process. METHODS: Applying the Action cycle in the Knowledge to Action framework, surveys were distributed to the 26 dietitians of an 800-bed tertiary hospital. The survey assessed barriers and enablers to performing routine BCA in clinical care. Results were categorised using the Theoretical Domains Framework (TDF) and suitable interventions mapped using the Behaviour Change Wheel. RESULTS: Twenty-two dietitians (84.6%) completed the survey. Barriers to BCA were identified in all TDF domains, particularly in Knowledge, Skills, Social/professional role and identity, Beliefs about capabilities, and Environmental context and resources. Enablers existed in domains of: Skills; Beliefs about consequences; Goals; Environmental context and resources; Social influences; Intentions; Optimism; Reinforcement. CONCLUSIONS: This study showed that hospital dietitians experience individual, team, and organisational barriers to adopt BCAs in clinical practice. We were able to formulate targeted implementation strategies to overcome these barriers to assist BCA adoption into routine practice. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1186/s12913-021-06375-7

Collateral Damage of Facebook Apps: Friends, Providers, and Privacy Interdependence

Aquest volum de la publicació periòdica també es correspon a la monografia "ICT Systems Security and Privacy Protection"Third-party apps enable a personalized experience on social networking platforms; however, they give rise to privacy interdependence issues. Apps installed by a user's friends can collect and potentially misuse her personal data inflicting collateral damage on the user while leaving her without proper means of control. In this paper, we present a multi-faceted study on the collateral information collection of apps in social networks. We conduct a user survey and show that Facebook users are concerned about this issue and the lack of mechanisms to control it. Based on real data, we compute the likelihood of collateral information collection affecting users; we show that the probability is significant and depends on both the friendship network and the popularity of the app. We also show its significance by computing the proportion of exposed user attributes including the case of profiling, when several apps are offered by the same provider. Finally, we propose a privacy dashboard concept enabling users to control the collateral damage

Driven to excess? Linking calling, character and the (mis)behaviour of marketers

We are presently at a point of unique circumstantial convergence where recession, an increased emphasis on business ethics, and marketer’s reluctance to accept shifting social agendas have combined to identify the need for a new approach to marketing. Using concepts from the human resources, marketing and psychology literatures, and especially Erich Fromm’s ideas concerning economic character, this paper posits that marketers – as a professional community – are driven to promote consumerist outcomes; victims of an automaton amalgam of calling and character. The analysis suggests the vulnerability of both marketer and consumer are mutually reinforcing and that we need, somehow, to break this damaging cycle of dependence. We know little, however, about how marketers think and feel about their discipline, so this paper also promotes an agenda for marketer behaviour research, as a countervailing balance to a currently disproportionate focus on the consumer