FAMILY FIRMS: ENTREPRENEURIAL PASSION TRANSMISSION ACROSS GENERATIONS

openThis study investigates the dynamic interplay of entrepreneurial passion within family farms across generations. The research aims to shed light on how entrepreneurial passion is cultivated, shared, and adapted over time within family businesses. A multivarious approach has been employed for the research. The chosen literature was specifically considered for its representativeness in the field. Specifically, it covers three major domains: 1) entrepreneurship, 2 family business, and 3) psychology. Interviews were undertaken to collect qualitative data, facilitating an exploration of the experiences, perceptions, and behaviors of both successors and non-successors hailing from three distinct family farms. The principal objective of this research is to compare these two distinct groups, aiming to identify discernible patterns that distinguish one from the other. Additionally, this study delves into the underlying drivers, inhibitors, and expressions of entrepreneurial passion within the context of family farms. The research findings highlight the profound role of history and tradition within the narratives of family members. Both successors and non-successors draw upon their stories to legitimize their actions and decisions. Notably, the study revealed that entrepreneurial passion is cultivated over an extended period, often tracing its origins back to early childhood, and frequently guided by the influence of their predecessors, demonstrating a strong intergenerational connection. The study contributes to both the academic literature and the practical world of family business management by offering a differentiated understanding of how entrepreneurial passion is fostered and transmitted within such organizations. It provides insights as well as recommendations for family firm members, consultant, and policymakers on how to foster entrepreneurial passion to ensure the continuity of innovation and sustainability of family firms

Functional description of selected marketing applications for mobile terminals in the area of B2B

Die Kommunikationspolitik spielt als eines der Instrumente im Marketing-Mix im Business-to-Business (B2B) Bereich in den letzten Jahren eine immer wichtigere Rolle. Die technischen Entwicklungen der j\ufcngeren Vergangenheit haben zum einen zwar dazu beigetragen, dass die Informationsflut f\ufcr die Zielgruppen immer gr\uf6 fer wird, zum anderen bieten gerade Entwicklungen wie mobile Endger\ue4te und darauf laufende Applikationen die Chance, die Kommunikation mit der Zielgruppe auf eine effektive, effiziente, und innovative Art und Weise zu gestalten, wie dies davor nicht m\uf6glich war.Das Ziel dieser Arbeit ist es drei m\uf6glichst heterogene mobile Marketingapplikationen zu definieren und in erster Linie hinsichtlich ihrer Funktionen zu beschreiben. Dabei sollen die Anwendungsbereiche aufgezeigt werden und es soll gekl\ue4rt werden, wie die Applikationen herk\uf6mmlichen Kommunikationsmethoden \ufcberlegen sind, beziehungsweise welche Aspekte bei der Implementierung der Applikationen zu beachten sind.Im theoretischen Teil der Arbeit werden im Zuge einer Literaturrecherche die kommunikationspolitischen und technologischen Themenbereiche, die dieser Arbeit zu Grunde liegen, erl\ue4utert. Das Hauptaugenmerk wird dabei auf die B2B-Kommunikation und auf die Einsatzpotenziale von mobilen Endger\ue4ten im B2B-Bereich gelegt. Der praktische Teil besteht aus den Spezifikationen der drei Marketingapplikationen mit den jeweiligen Schlussfolgerungen und einer kritischen W\ufcrdigung. Hier wird darauf Wert gelegt, dass ein Konnex hergestellt wird zu jenen Themenschwerpunkten, die im theoretischen Teil erarbeitet wurden, um eine Durchg\ue4ngigkeit der Arbeit zu erreichen. Den Abschluss der Arbeit bilden eine Zusammenfassung der Erkenntnisse sowie ein kleiner Ausblick auf m\uf6gliche zuk\ufcnftige Entwicklungen.The importance of communications policy as a tool of the marketing mix of business to business (B2B) companies has continuously increased in recent years. On the one hand technological developments of recent years have contributed to the fact that target groups are overloaded with a flood of information. But on the other hand especially developments like mobile devices with their applications offer the opportunity to communicate with target groups in an effective, efficient and innovative way never seen before.The aim of this thesis is to define three heterogeneous mobile marketing apps and to describe them primarily in terms of their functions. Along with that the fields of application should be shown and how the applications are superior to conventional methods of communication. The thesis also tries to point out critical aspects during the implementation of the applications.The results of a literature research are presented in the theoretical part of the thesis to explain the basic principles of marketing communications policy and technological subjects. B2B communications and potential for use of mobile devices in the B2B sector are the main focus here. The practical part consists of the specifications of the three marketing applications and the respective conclusions and critical evaluations. In this part it is important to connect to the main topics that have been elaborated in the theoretical part of the thesis to achieve a consistency of the whole thesis. A summary of the findings and a brief outlook to possible future developments form the final part of this thesis.Robert J\uf6bstlAbweichender Titel laut cbersetzung der Verfasserin/des VerfassersGraz, Univ., Masterarb., 2012Zsfassung in dt. und engl. Sprach