The Virtual Customer

Communication and information technologies are adding new capabilities for rapid and inexpensive customer input to all stages of the product development (PD) process. In this article we review six web-based methods of customer input as examples of the improved Internet capabilities of communication, conceptualization, and computation. For each method we give examples of user-interfaces, initial applications, and validity tests. We critique the applicability of the methods for use in the various stages of PD and discuss how they complement existing methods. For example, during the fuzzy front end of PD the information pump enables customers to interact with each other in a web-based game that provides incentives for truth-telling and thinking hard, thus providing new ways for customers to verbalize the product features that are important to them. Fast polyhedral adaptive conjoint estimation enables PD teams to screen larger numbers of product features inexpensively to identify and measure the importance of the most promising features for further development. Meanwhile, interactive web-based conjoint analysis interfaces are moving this proven set of methods to the web while exploiting new capabilities to present products, features, product use, and marketing elements in streaming multimedia representations. User design exploits the interactivity of the web to enable users to design their own virtual products thus enabling the PD team to understand complex feature interactions and enabling customers to learn their own preferences for new products. These methods can be valuable for identifying opportunities, improving the design and engineering of products, and testing ideas and concepts much earlier in the process when less time and money is at risk. As products move toward pretesting and testing, virtual concept testing on the web enables PD teams to test concepts without actually building the product. Further, by combining virtual concepts and the ability of customers to interact with one another in a stock-market-like game, securities trading of concepts provides a novel way to identify winning concepts. Prototypes of all six methods are available and have been tested with real products and real customers. These tests demonstrate reliability for web-based conjoint analysis, polyhedral methods, virtual concept testing, and stock-market-like trading; external validity for web-based conjoint analysis and polyhedral methods; and consistency for web-based conjoint analysis vs. user design. We report on these tests, commercial applications, and other evaluations.Center for Innovation in Product Development and the MIT Center for eBusines

ECONOMIC AND ENVIRONMENTAL EVALUATION OF DAIRY MANURE UTILIZATION FOR YEAR ROUND CROP PRODUCTION

The production of excess on-farm manure is placing continuous pressures on dairy producers to meet or exceed standards for environmental regulations while maintaining profitability and competitiveness. Evaluation of the effects of recycling nutrients on the profitability of the whole farm enterprise is important for a dairy operation. The objective of this study was to develop a linear programming model that evaluates the economic performance of a dairy operation considering production and environmental constraints. The main goal was to maximize profits from the dairy enterprise considering milk production, manure production, crop production while maintaining a balance of nutrients in the system. Results from simulation analyses showed greater effects on total farm profits at the more restrictive P-based than N-based manure application rates.Environmental Economics and Policy,

La maqueta arquitectónica: Barroco inglés

Peer Reviewe

Los modelos arquitectónicos de Sir John Soane: un catálogo

Peer Reviewe

Pilot Testing Behavior Therapy for Chronic Tic Disorders in Neurology and Developmental Pediatrics Clinics

Comprehensive Behavioral Intervention for Tics (CBIT) is an efficacious treatment with limited regional availability. As neurology and pediatric clinics are often the first point of therapeutic contact for individuals with tics, the present study assessed preliminary treatment response, acceptability, and feasibility of an abbreviated version, modified for child neurology and developmental pediatrics clinics. Fourteen youth (9-17) with Tourette disorder across 2 child neurology clinics and one developmental pediatrics clinic participated in a small case series. Clinician-rated tic severity (Yale Global Tic Severity Scale) decreased from pre- to posttreatment, z = –2.0, P \u3c .05, r = –.48, as did tic-related impairment, z = –2.4, P \u3c .05, r = –.57. Five of the 9 completers (56%) were classified as treatment responders. Satisfaction ratings were high, and therapeutic alliance ratings were moderately high. Results provide guidance for refinement of this modified CBIT protocol