Call for Papers: Transnational Marketing Journal

Transnational Marketing Journal invites practitioners, consultants, and academics to submit papers worthy of contribution to the literature. We invite papers that model marketing, critically discuss marketing practices, investigate consumer experiences, and the dynamics of the marketing organisation with regards to the transnational context and relevance. We also invite papers that study consumer preferences, marketing environment, marketing strategy, segmentation analysis, consumer reference points, marketing theory, modelling and so on. Critical and novel approaches and methods are particularly welcome.Transnational Marketing, Consumption, Mobile Consumers, Multinational Organisations, Transnational Firms

It’s Hard To See How the SEIU Fits the Chinese Model

This document is part of a digital collection provided by the Martin P. Catherwood Library, ILR School, Cornell University, pertaining to the effects of globalization on the workplace worldwide. Special emphasis is placed on labor rights, working conditions, labor market changes, and union organizing.CLW_2011_Report_China_its_hard.pdf: 12 downloads, before Oct. 1, 2020

Economic Small-World Behavior in Weighted Networks

The small-world phenomenon has been already the subject of a huge variety of papers, showing its appeareance in a variety of systems. However, some big holes still remain to be filled, as the commonly adopted mathematical formulation suffers from a variety of limitations, that make it unsuitable to provide a general tool of analysis for real networks, and not just for mathematical (topological) abstractions. In this paper we show where the major problems arise, and how there is therefore the need for a new reformulation of the small-world concept. Together with an analysis of the variables involved, we then propose a new theory of small-world networks based on two leading concepts: efficiency and cost. Efficiency measures how well information propagates over the network, and cost measures how expensive it is to build a network. The combination of these factors leads us to introduce the concept of {\em economic small worlds}, that formalizes the idea of networks that are "cheap" to build, and nevertheless efficient in propagating information, both at global and local scale. This new concept is shown to overcome all the limitations proper of the so-far commonly adopted formulation, and to provide an adequate tool to quantitatively analyze the behaviour of complex networks in the real world. Various complex systems are analyzed, ranging from the realm of neural networks, to social sciences, to communication and transportation networks. In each case, economic small worlds are found. Moreover, using the economic small-world framework, the construction principles of these networks can be quantitatively analyzed and compared, giving good insights on how efficiency and economy principles combine up to shape all these systems.Comment: 17 pages, 10 figures, 4 table