Secure Cloud Communication for Effective Cost Management System through MSBE

In Cloud Computing Architecture, Brokers are responsible to provide services to the end users. An Effective Cost Management System (ECMS) which works over Secure Cloud Communication Paradigm (SCCP) helps in finding a communication link with overall minimum cost of links. We propose an improved Broker Cloud Communication Paradigm (BCCP) with integration of security issues. Two algorithms are included, first is Secure Optimized Route Cost Finder (S-ORCF) to find optimum route between broker and cloud on the behalf of cost factor and second is Secure Optimized Route Management (S-ORM) to maintain optimum route. These algorithms proposed with cryptographic integrity of the secure route discovery process in efficient routing approaches between broker and cloud. There is lack in Dynamic Source Routing Approach to verify whether any intermediate node has been deleted, inserted or modified with no valid authentication. We use symmetric cryptographic primitives, which is made possible due to multisource broadcast encryption scheme. This paper outlines the use of secure route discovery protocol (SRDP)that employs such a security paradigm in cloud computing.Comment: 12 pages, 3 figures, International Journal on Cloud Computing: Services and Architecture(IJCCSA),Vol.2, No.3, June 201

Store Format Choice in an Evolving Market . A TPB Approach

<div align=justify>The store choice has been studied extensively in the literature, but store format choice has had limited research attention. The store choice modeling has been primarily done in the random utility theory framework, which however is a neo-economics based view of choice decision that ignores the psychological and behavioral aspects of this planned behavior. The store format choice for bulk grocery purchase despite being a rational context has not been conceptualized in the most accepted construct in attitude behavior, the Theory of Planned Behavior (TPB). Attitude-behavior linkage has been studied extensively in literature but there is still no consensus on the components of attitude, their interrelationship and resultant impact on conation. The Theory of Reasoned Action has evolved over time to incorporate perceived behavioral control and past behavior to improve its explanatory capacity as TPB; however, it has maintained its unidimensionalist approach and has not tested affect and cognition independently for its impact on behavior. It may therefore be relevant to explore the possibility of testing the proposed Converging framework of Affect and Cognition and comment on the relationship of the structural components of attitude and its impact on format choice. The impact of past behavior on future behavior in Theory of Planned Behavior has been ambiguous while there has not been much emphasis on the quality of past experience. The current research takes up the past experience quality and tests it in the attitude behavior relationship as an antecedent of actual behavior. This paper conceptualizes the store format choice behavior in the Theory of Planned Behavior framework by exploring the strength of attitude-behavior relationship mediated through behavioral intention and its impact on format choice as also the independent role of affect and cognition on the format choice.</div>

Deforestation in the Tropics: Reconciling Disparities in Estimates for India

Here we examine recent disparate estimates of deforestation obtained for India. We discuss the sources of disparity and the implications of inaccurate estimates and suggest ways in which future attempts at estimating deforestation might reconcile the disparity. Despite the importance of deforestation and its consequences, no attempt has been made to reconcile the different estimates obtained for India