Sales promotion methods at ukrainian market of commercial vehicles: analysis, efficiency, prospects

The aim of an article. The aim of an article is to define main tendencies and to estimate efficiency of the promotion methods at Ukrainian commercial transport market. The results of the analysis. B2B market requires from marketing different approach to clients. This means viewing the basic methods of promotion and their reassessment. In terms of reducing the budget for marketing companies, you need to understand how best to distribute it. Demonstration of technology releases the first place, as it combines work with real clients and advertising capabilities. Exhibition activity plays great role in the marketing activity for market B2B, because it is great chance to demonstrate its new production, groundworks and future plans, both for competitors and target audience. Exhibition activity foresees not only to put poster with materials, it also concerns participation in round tables and conferences, holding within event. A share of exhibitions in marketing budgets in leading Ukrainians companies reaches 31% and ranks second on the effectiveness of promoting market road-building machinery. An important part is to show production techniques, such as trips to partners and the media for factory. Promotional tour is personal advertisement, which gives opportunity to sort out in services and quality, which company gives. An important role for the exhibition activities plays corporate videos. Corporative video is not only the advertisement clip of the company, but also a story about it, its activity, development plans, clients. It is the result of company and personnel work. Much less, compared to B2C market funds spent on Internet advertising. Despite this, the second appeal to consumers through advertising enables impressions to potential customers. About 6% of budget is allocated for Internet-marketing, which includes СЕО-optimization and running of corporative site and pages in social nets. There was opinion that social net is not the best platform for market B2B, and positive experience of foreign companies prove, that one can and need to find his target audience everywhere. But only properly balanced strategy allows the company spent money and get real income. Conclusions and directions of further researches. Analysis of the main promotion methods at the commercial vehicle market allows to reveal main tendencies, which are used at modern stage. Main factor is specific of the market B2B, which foresees more detailed work and not mass character. The topic for further research can be a marketing communication analysis of commercial vehicles on the European market. The ability to use these methods for the domestic market. It is necessary to conduct a research of methods, which can help Ukraine promote vehicles for the European market

Competitiveness of the information economy industry in Ukraine

Information economy, being the newest type, in the course of formation acquires its distinctive features, which include a significant change in the needs of investors, producers, consumers and other economic relation participants. In order to achieve a competitive information economy, state support for high-tech industries is needed. It is crucial to create a clear legal framework, give boost to the formation of intellectual capital based on other countries' experience. Implementation of the strategy for high-tech industries development in Ukraine is a decisive step in creating a platform for information technology dissemination, creation of new competitive products with high added value. The purpose of the article is to investigate the transformation to the information economy, to analyze the industry competitiveness, to define the opportunities for information sphere improvement. The theoretical aspect of the emergence and formation of the information economy category is studied, the approaches to the defining this economic category and its derivatives have been studied and generalized, essential features of the information type of economic relations have been investigated, and their main components have been determined. In the article, the relationship between the level of information economy development and the competitiveness of domestic enterprises' products has been described, the factors influencing high-tech industries development in Ukraine are considered, and suggestions as for increasing the assistance to the development of knowledge-intensive sectors, including information technology, are proposed

Ensuring healthy environment: mechanisms of cluster structures development in the field of waste management

This paper formulates the basic provisions that determine the organizational and innovative basis for the formation of cluster structures in waste management to ensure a healthy environment and health disease prevention. The structural and functional scheme of creating and functioning the environmental and resource cluster of waste management has been substantiated. Features of the formation of the complex mechanism of cluster management have been outlined. The main purpose of the research is to develop the conceptual principles and mechanisms of organizational and innovative development of clusters for ensuring environmentally healthy and safe, resource-oriented waste management at the regional level