E-marketing Skill: An Essential Future Qualification to Compete in the Digital Era (The Effect of Social Media E-marketing to Consumers’ Shopping Behavior)

As the number of Internet users increases, the trend of online transactions also increases. E-marketing is one of the selling strategies using social media such as Facebook, Instagram, Twitter, WhatsApp, BBM and LinkedIn. The purpose of this study was to analyze the simultaneous and partial effect of e-marketing to the shopping behavior of respondents. Data were obtained from questionnaires given to 100 student respondents of Indonesian vocational education. The analytical method used in this research is the t-test and F-test using SPSS 17. Based on the results of the study, it is found that three factors affected the shopping behavior of these respondents through their online transactions via social media, namely, accessibility, currency and interactivity. All e-marketing variables influenced the behavior of consumers. However, there are also some e-marketing variables affecting the shopping behavior of the respondents in different factors. From the cultural factor, shopping behavior is influenced by the accessibility and currency variables, while an effected variable linked to personal factors is accessibility alone. For psychological factors, the only effecting variable is interactivity. But overall e-marketing variables affected the shopping behavior of respondents. In conclusion, e-marketing is an essential future qualification needed to be able to compete in the digital era.   Keywords: consumer behavior, e-marketing, online shop, social media, shopping, qualificatio

The Form of Conflict Toward Power Authority on Superhero Graphic Novel: Semiotic Analysis on The Watchmen Graphic Novel

This article elaborates upon the idea of the conflict with a power authority in a graphic novels, using the semiotic analysis method defined by Roland Barthes. It will highlight the denotation, connotation and myths of the visual signs and words. This is a piece of qualitative research and  uses constructivism as the paradigm. Primary data is taken from every chapter of the Watchmen graphic novel published during the course of 1986. Until now, The Watchmen was the only graphic novel that received a Hugo Award, a worldwide acknowledgement of this genre/format as a new form of art literature. Many themes and myths can be found in the graphic novel, which help to mould the underlying ideologies which form the narrative foundations of each plotline, and this article demonstrates how the genre can be read as a form of mass communication that itself promotes conflict todawds power authority.&nbsp

Strategi Peningkatan Brand Awareness Mobile Ticketing Apps melalui Metode Integrated Marketing Communication

Effectiveness of Integrated Marketing Communications on Aware Awareness Applications MobileTicketing Goers. Goers is one of the mobile-ticketing apps and information providers around events in Jakarta and Bandung. Goers was first launched on May 15, 2015 for the iOS operating system and August 17, 2015 for the Android system. Goers are under the auspices of PT Sanraya Adi Nattaya and Sammy Ramadan as CoFounder and CEO of Goers. Goers Travel for 2 years, has been working with more than 300 partners and provides thousands of information about events and events every month through applications, websites, and social media.Since the beginning of the mobile-ticketing application Goers, the lack of brand awareness among the public is one of the problems experienced by Goers. This is due to low advertising and product campaigns. Promotions made by Goers are only limited to introduce through digital media that is mostly on social media, and there are some conventional media campaigns that cannot be said precisely to reach the target audience. This research was conducted to observe the effectiveness of integrated communication strategy of application provider of Goers with increasing brand awareness of the application

PERSEPSI REMAJA INDONESIA TERHADAP KEBIJAKAN EFISIENSI ENERGI LISTRIK

Indonesia, rich in natural resources, is also a significant energy contributor to the global economy. However, despite having large fossil fuel reserves, Indonesia has topped the ranking of oil importers for the last 20 years. Indonesia is facing the Energy Trilemma. The first point is energy security. A condition when a country has a stable and adequate energy supply at a reasonable price for the short and long term. Energy poverty is the second aspect of the Indonesian Energy Trilemma and this is still common in Indonesia, especially outside Java and Bali. Even though in 2020 the Indonesian government has an energy program which aims to make Indonesia bright and smart, during the Covid 19 outbreak, distance learning programs via the Internet could not be implemented in several areas because some areas still did not have access to electricity. This difficulty is felt by some teenagers who have to go to school online. The third trilemma is about environmental sustainability. The population is affected by the negative environmental, economic and social impacts of climate change [2]. Guningham (2013) emphasized that environmental changes can cause flooding, soil drying, and sloping wood properties, which ultimately affect food security and other problems. Teenagers are one part of society who inherit and receive information and knowledge at a higher level of education, including environmental issues. This paper focuses on understanding how Indonesian teenagers view the concept of electrical energy efficiency. The United Nations defines \u27adolescents\u27 as people between the ages of 15 and 24. This research\u27s research strategy is a combination of qualitative and quantitative research. Students majoring in multimedia broadcasting from the UI vocational education program are the research subjects. The results of the survey which were distributed randomly showed that respondents had different levels of understanding of the principles of electrical energy efficiency. Advanced communication strategies are needed to achieve effective policies. Governments and other responsible institutions should consider the consequences of public perception of electrical energy efficiency and invest more in learning how to communicate with the public about the benefits and economic value of electrical energy efficiency

The Effect of Social Media E-Marketing Towards Consumers Shopping Behavior

As the numbers of internet users increase, the trend of online transactions also increase. E-Marketing is one of a selling strategy using social media such as Facebook, Instagram, Twitter, Whatsapp, BBM and LinkedIn. The purpose of this study was to analyze the simultaneous and partial effect of E-Marketing on the shopping behavior of respondents. Data were obtained from questionnaires given to 100 student respondents of Indonesian vocational education. The analytical method used in this research is the t-test and F test using SPSS 17. Based on the results of the study it is found that three factors affected the shopping behavior of these respondents through their online transaction via social media, namely accessibility, currency, and interactivity. All e-marketing variables influenced the behavior of consumers. However, there are also some e-marketing variables affecting the shopping behavior of respondents in different factors. From the cultural factor, shopping behavior is influenced by the accessibility and currency variables, while an affected variable linked to personal factors is accessibility alone. For psychological factors, the only effecting variable is interactivity. But overall e- marketing variables affected the shopping behavior of respondents

ANALISIS WACANA KRITIS E-BOOK NOVEL THE DA VINCI CODE KARYA DAN BROWN

Critical discourse analysis of a novel e-book genre of conspiracy fiction. This study aims to determine the representation of the author\u27s reiligi value in a work of fiction. The religious values represented by Dan Brown in his work The Da Vinci Code can be disseminated to readers through popular media. This research is a critical research with a qualitative approach. The research method uses Critical Discourse Analysis by Norman Fairclough. The meaning of symbols is greatly influenced by who sees them and what they feel. Dan Brown\u27s meaning of the symbol creates a shift in the value of religion expressed by him in the conspiracy fiction novel The Da Vinci Code. Judging from the four ideological elements and the role of mass media mediation, the novel The Da Vinci Code can be seen as an attempt to disseminate Dan Brown\u27s personal ideology

MODEL PENGEMBANGAN PARIWISATA PULAU KOMODO SEBAGAI SOCIETY-BASED SUSTAINABLE MARINE TOURISM VILLAGE 5.0

Desa wisata bahari (marine tourism village) membutuhkan paradigma pembangunan yang berkarakter sesuai dengan budaya wilayah maritim, yang berbasis kearifan lokal dan menggunakan pendekatan teknologi serta human capital. Pulau Komodo merupakan salah satu desa wisata bahari. Budaya kemaritiman seyogyanya adalah budaya asli Indonesia sebagai negara kepulauan dan penerapan digitalisasi teknologi serta human capital akan  menghasilkan model blue economic maritime yang inovatif, kreatif dan daya saing, yang dapat meningkatkan pertumbuhan dan perkembangan ekonomi di wilayah kepulauan. Konsep yang digunakan adalah model society 5.0, kepariwisataan berkelanjutan, desa wisata bahari dan community development dengan tujuan membangun human capital agar tercipta kapasitas sumber daya  manusia, dalam hal ini masyarakat lokal,   yang  memahami  sikap  dan  nilai-nilai  kemaritiman. Metode penelitian menggunakan pendekatan kualitatif melalui wawancara mendalam dan observasi yang dilakukan di pulau Komodo, Labuan Bajo. Hasil penelitian riset ini diperlukan untuk pembangunan desa wisata bahari. Pendekatan digitalisasi dapat digunakan sebagai pusat informasi yang berisi tentang hasil internalisasi budaya maritim dengan kearifan lokal dan sarana infrastruktur untuk mempercepat pertumbuhan ekonomi. Penggunaan platform digital oleh masyarakat, diantaranya para nelayan, pelaku usaha bidang pariwisata dan usaha kecil menengah, sehingga dapat menciptakan jaringan data informasi dalam bentuk big data sebagai sarana infrastruktur digitaliasi ekonomi, dan pembangunan human capital melalui pengembangan sumberdaya manusia dan literasi digital

THE EFFECT OF SOCIAL MEDIA E-MARKETING TOWARDS CONSUMERS SHOPPING BEHAVIOR

Abstract: As the numbers of Internet users increase, the trend of online transactions also increase. E- marketing is one of a selling strategy using social media such as Facebook, Instagram, Twitter, Whatsapp, BBM and LinkedIn. The purpose of this study was to analyze the simultaneous and partial effect of E-Marketing to the shopping behavior of respondents. Data were obtained from questionnaires given to 100 student respondents of Indonesian vocational education. The analytical method used in this research is the t test and F test using SPSS 17. Based on results of the study it is found that three factors affected shopping behavior of these respondents through their online transaction via social media, namely accessibility, currency and interactivity. All e-marketing variables influenced the behavior of consumers. However, there are also some e-marketing variables affecting shopping behavior of respondents in different factors. From the cultural factor, shopping behavior is influenced by the accessibility and currency variables, while an effected variable linked to personal factors is accessibility alone. For psychological factors, the only effecting variable is interactivity. But overall e-marketing variables affected the shopping behavior of respondents.Keywords: Consumer behavior, E-marketing, Online shop, Social media, Shopping, Qualificatio