Fairtrade bananas in the Caribbean: Towards a moral economy of recognition

Working through a Caribbean case study, this paper examines the networks and associations of Fair Trade bananas as they move both materially and morally from farms in St Vincent and the Grenadines to supermarkets and households in the United Kingdom. In doing so, the paper provides grounded empirical evidence of Fair Trade's moral economy as experienced by banana producers in the Caribbean. The paper follows Nancy Fraser's distinction between ways of framing justice to argue that, in order to transcend its complex postcolonial positionalities, the Fair Trade Foundation needs to include recognition in its moral economy as well as representation and redistribution. The paper compares the moral framework of Fair Trade as an ideology and social movement with the lived experience of certified Fairtrade banana farmers in the Windward Islands who work mostly for, rather than within, an idealized moral economy. The paper also contributes to several recent debates in the agri-food literature exploring the interconnections between production and consumption, the role of materiality in contemporary food networks, the historical and (post)colonial nature of food moralities, and links between political and moral economies of food. Following an outline of recent debates about the moral economies of food and its relation to Fair Trade as a movement, the paper dissects the moral economy of the Fairtrade Foundation, highlighting the historical and geographical, material and symbolic, gendered and generational ways that food producers in the Global South (in this case, banana farmers in St Vincent and the Grenadines) may be counterposed to 'responsible' consumers in the Global North. Despite the good intentions of those who promote the Fair Trade movement through the Fairtrade Foundation and the Fairtrade Labelling Organisation (FLO), our case study reveals a moral economy of non (or partial) recognition, which has a range of unintended consequences and paradoxical effects

The social practice of sustainable agriculture under audit discipline: Initial insights from the ARGOS project in New Zealand

One of the most interesting recent developments in global agri‐food systems has been the rapid emergence and elaboration of market audit systems claiming environmental qualities or sustainability. In New Zealand, as a strongly export‐oriented, high‐value food producer, these environmental market audit systems have emerged as an important pathway for producers to potentially move towards more sustainable production. There have, however, been only sporadic and fractured attempts to study the emerging social practice of sustainable agriculture – particularly in terms of the emergence of new audit disciplines in farming. The ARGOS project in New Zealand was established in 2003 as a longitudinal matched panel study of over 100 farms and orchards using different market audit systems (e.g., organic, integrated or GLOBALG.A.P.). This article reports on the results of social research into the social practice of sustainable agriculture in farm households within the ARGOS projects between 2003‐2009. Results drawn from multiple social research instruments deployed over six years provide an unparalleled level of empirical data on the social practice of sustainable agriculture under audit disciplines. Using 12 criteria identified in prior literature as contributing a significant social dynamic around sustainable agriculture practices in other contexts, the analysis demonstrated that 9 of these 12 dimensions did demonstrate differences in social practices emerging between (or co‐constituting) organic, integrated, or conventional audit disciplines. These differences clustered into three main areas: 1) social and learning/knowledge networks and expertise, 2) key elements of farmer subjectivity – particularly in relation to subjective positioning towards the environment and nature, and 3) the role and importance of environmental dynamics within farm management practices and systems. The findings of the project provide a strong challenge to some older framings of the social practice of sustainable agriculture: particularly those that rely on paradigm‐driven evaluation of social motivations, strong determinism of sustainable practice driven by coherent farmer identity, or deploying overly categorical interpretations of what it means to be ‘organic’ or ‘conventional’. The complex patterning of the ARGOS data can only be understood if the social practice of organic, integrated or (even more loosely) conventional production is understood as being co‐produced by four dynamics: subjectivity/identity, audit disciplines, industry cultures/structure and time. This reframing of how we might research the social practice of sustainable agriculture opens up important new opportunities for understanding the emergence and impact of new audit disciplines in agriculture

Neoliberal natures on the farm: Farmer autonomy and cooperation in comparative perspective

The struggle over autonomy in farming is emblematic of the philosophical and practical tensions inherent in solving multi-scalar environmental issues. We explore the multiplicities of autonomy through comparative case studies of agricultural cooperation in England, Switzerland, New Zealand, and Brazil, which allow consideration of the implications of a range of approaches to managing farmed environments under different variations of neoliberalism. The original data emerge from separate projects examining aspects of cooperative autonomy in relation to the effects of the neoliberalisation of nature in agriculture. The comparative examination of autonomy and cooperation across distinct agri-food contexts highlights diversity in the social, ecological and economic outcomes of alternative forms of agri-environmental governance. This analysis provides a sobering corrective to both the over-romanticization of cooperation across global peasant movements and the over-romanticization of the individual entrepreneur in agroindustrial and family farming sectors. Our examination highlights the need for greater attention to the relationships between actors at and across different scales (the farm level, organizations and communities, the state, and industry) to understand how, in contrasting contexts of neoliberalisation, alternative conceptions of autonomy serve to mediate particular interventions and their material environmental consequences. A focus on actual autonomy, via the peasant principle and territorial cooperatives, creates an opening in theoretical and political dialogue to bridge concerns about farmers, livelihoods, and environmental outcomes