Managing a non-profit hospitality platform conversion: The case of Couchsurfing.com

Couchsurfing (CS) was founded in 2003 as a non-profit for those interested in creating a common resource for world-wide hospitality exchange and low cost tourism. Built around a non-market communal sharing model, it became a for-profit in August 2011. Applying a discourse relational model approach, this study characterizes how competing discursive articulations over the conversion led to a discursive strategy of moral justification as management sought to retain its non-profit, alternative, democratic imaginary. The study finds that the justifications gained initial appeal, but ultimately lost credibility due to a mismanaged conversion. By articulating the competing discourses through the sacred value protection model (SVPM), this study provides insights into the way in which a management strategy can be interpreted at a micro-analysis level. It recommends that management decisions need to start from the activities of the organizations members, groups and networks so as to account for their emotions, motivations and actions

Silicon startup schools:technocracy, algorithmic imaginaries and venture philanthropy in corporate education reform

Technology companies are investing billions of dollars in educational technology, but also creating their own alternative schools. This article traces the emergence of four prototypical ‘silicon startup schools’ as exemplars of a technocratic mode of corporatized education reform: IBM’s P-TECH, part of its Smarter Cities program; AltSchool, a chain of schools based on ‘makerspaces’ established by a former Google executive; Kahn Lab School, a new ‘experimental’ school launched by the founder of the online Kahn Academy; and XQ Super School Project, a ‘crowdsourcing’ project to redesign American high schools funded philanthropically by the wife of Steve Jobs of Apple. Startup schools are analysed as prototype educational institutions that originate in the culture, discourse and ideals of Silicon Valley venture capital and startup culture, and that are intended to relocate its practices to the whole social, technical, political and economic infrastructure of schooling. These new schools are being designed as scalable technical platforms; funded by commercial ‘venture philanthropy’ sources; and staffed and managed by executives and engineers from some of Silicon Valley’s most successful startups and web companies. Together, they constitute a powerful shared ‘algorithmic imaginary’ that seeks to ‘disrupt’ public schooling through the technocratic expertise of Silicon Valley venture philanthropists

Insight versus Effort. Communicating the Creative Process Leading to New Products

Studies of the creative process identify two relevant sources of new ideas and products: Insight, a sudden, dreamlike, illuminating experience; and effort, deliberate, structured, hard work. With the aim of investigating the communication of the creative process,this research proposes that consumers hold associations between insight and arts, and between effort and sciences. These lay theories induce differential evaluations of new products: consumersevaluate more favorably artistic and scientific products presented as the outcome of insight or effort, respectively. The strength of the proposed effects, however,depends on the level of consumer expertise in the relevant product domain. We maintain that,as audience expertise increases, lay theories become less relevant and the effects of creative process narratives are attenuated. Five studies support the proposed conceptual framework and showthatnarratives of thecreative process influence the evaluations of new products, depending on the product domain and on consumer expertise

Digital drawing

This chapter explores a range of drawing practices to consider how characteristics of analogue and digital transmission can be exploited for expressive effect. In drawing, the distinction between the analogue and the digital is subject to multiple pressures, especially due to the tendency of computer technology to move towards the appearance of transparent and continuous analogue transmission, and due to the conceptual possibilities of artefacts that are digital but not digitized, which introduce the prospect of continuous digital transmission. Such pressures offer scope to expose, emphasize or critique the longer lineage of mimetic transmission drawing constructs. The discussion refers to practitioners working in mathematics, software development and fine art, including John Berger, Susan Turcot, Herbert Franke, A. Michael Noll, Ivan Sutherland, Jochem Hendricks and Charlotte Webb