Sports Sponsorship As A Tool For Customer Engagement

This paper reports the findings from a series of semi-structured interviews with Sponsorship Managers in major UK-based sports sponsors. The key theme explored is the use of sponsorship leverage strategies as a means of deepening engagement with both existing and potential customers. Therefore, this study draws on literature from the field of customer engagement, relating this to sponsorship objectives, in order to assess the extent to which sponsors are actively seeking to engage customers through their sponsorship activities. Customer engagement and building an affinity with brands are cited as objectives now being pursued by sponsors. The findings suggest that sponsorship is increasingly being used by brands as a springboard for wider marketing communications activity, including social media and event-based customer experiences. Sponsorship success is not guaranteed simply by buying the rights to associate with a sporting property, but rather, is maximised when creatively activated to engage customers interactively, as opposed to the one-way communication medium of advertising. The evidence provided highlights examples of good practice among sponsors in a growing area of interest. Therefore, a wider ranging study of the use of event-based experiences and social media as sponsorship leverage strategies is proposed as an area for future research

Tahirih

Short story by Leah Kaminsky.This project is supported by the Victorian Government through Arts Victoria, and by the Australian Government through the Australia Council, its arts funding and advisory body

English Language Acculturation and Academic Achievement Among Junior Year Nursing Students

Efforts to alleviate the current nursing shortage have focused on recruitment and retention of diverse nursing students. Language acculturation has been identified in the literature as one predictor of academic achievement (Salamonson et al, 2008) PURPOSE: This study examined the relationship between pathophysiology and pharmacology grades and scores on the English Language Acculturation Scale (ELAS) survey for junior-level nursing students (N = 65). The relationship between years living in the United States (U.S.) and pathophysiology and pharmacology grades was examined also. RESULTS: ELAS scores ranged from 7-25, with a mean of22 (SD = 4.27). No statistically significant correlation was found between pathophysiology or pharmacology grades and ELAS score. A weak correlation was identified between length of time lived in the U.S. and pathophysiology grades (r =.260, p \u3c .05) and pharmacology grades (r = .288, p \u3c .05). For this sample, success in pharmacology and pathophysiology coursework paralleled linguistic competence

TANF and Higher Education

Welfare reforms in 1996 created the Temporary Assistance for Needy Families Block Grant program (TANF). Under the assumption that a job will provide recipients with a path to self-sufficiency, this program focuses primarily on putting them to work. Unfortunately, this work-first focus has not resulted in a path out of poverty for the majority of recipients. New York State must reform its TANF program to provide relevant education and training for its recipients, equipping them with the tools they need to break the cycle of poverty and maintain a self-sufficient life

Determining the brand-building success of sponsorship

Sports sponsorship has developed exponentially both as a commercial and academic discipline over the course of the past 20 years, with 2006 worldwide expenditure totalling $37.9 billion (IEG, 2008). In line with the growing practice of sponsorship across product and service sectors, academic interest in the domain has increased steadily. However, there still remain a considerable number of gaps in knowledge and understanding of how sponsorship works. In line with trends towards the application of broader theoretical models to the field of sponsorship, this paper explores the brand building capacity of sports sponsorship within the conceptual framework of consumer-based brand equity

Antitrust in Food and Farming Under President Trump

Corporate powers are proposing mega mergers in almost every sector of agriculture. This essay explores how President Trump can keep his campaign promises to protect rural voters by strengthening the weakening enforcement of antitrust doctrines; specifically through the Grain Inspection, Packers and Stockyards Administration (GIPSA) and reinstating the Country of Origin Labeling (CoOL) of meat products

From the Shadows: Setting as an Expression of Character Development in the Epic Fantasy Genre

Epic fantasy is a genre defined by its setting. It offers writers the opportunity to be incredibly specific with the way setting contributes to the overall story, specifically as an aid character development. In order to successfully use setting to support character development, the writer must understand what preconceptions with which the reader enters the epic fantasy genre and what purpose setting plays in the overarching story world. The writer must determine what setting elements to include and, just as importantly, which to leave out. Finally, because setting is such an abstract component of writing, it is useful not only to discuss generalities that apply to all writers but to examine a specific example in order to better understand how worldbuilding can be implemented in a way that feels natural to the reader

I Want to Ride My Bicycle . . .

Postcard from Leah Sedy, during the Linfield College Semester Abroad Program at Doshisha University in Kyoto, Japa