Tolkien’s Sub-Creation and Secondary Worlds: Implications for a Robust Moral Psychology

In his work, “On Fairy Stories,” J. R. R. Tolkien offers a detailed account of what he calls Sub-creation, along with the corresponding notions of Primary and Secondary Worlds. In this paper, I suggest that Tolkien’s concept of Sub-creation can be creatively appropriated in the realm of moral psychology and there applied to the fundamental relationship between self and other – or in Judeo-Christian terms, “I” and my neighbor. Through appeal to Tolkien’s thought and to the wider Christian theological tradition, and in constructive tension with the contemporary psychoanalytic attention to “intersubjectivity,” I attempt to elucidate the power and appropriate function of the human imagination to dispose us to good moral action, and so to bring us closer to ultimate happiness

Nimbus 6 Doppler processing using the Fairbanks calibration platform

A weighted least squares processor is examined. Research conducted in support of the NASA satellite aided Search and Rescue program is presented. An estimated NIMBUS 6 ephemeris, accurate to 1.5-2.5 km and 0.5-2.5 m/s relative to a reference orbit, is obtained during the three day signal transmission period. This suggests updating the knowledge of the relay satellite ephemeris by one reference beacon is needed during the Search and Rescue demonstration

La Universidad Pública de Navarra en la prensa escrita (2008-10) Estudio sobre percepción y realidad en el discurso periodístico

In the face of worries of the Public University of Navarre (UPNA) with regard to the journalistic overtones that affect, repeatedly, to the objectivity of their information, it was realized a study with regard to the treatment granted by the mass media to the information of the UPNA, especially, the originated ones in Diario de Navarra. In order to complement the quantitative study, a qualitative one was programmed with interviews to internal publics of the University and to certain external publics, in this case, some outstanding journalists. The aim is to analyze the perceptions of different individuals on the journalistic discourse, comparing opinions and facts, in a long period of informative work of almost 2 years.Ante la inquietud de la Universidad Pública de Navarra (UPNA) respecto a los matices periodísticos que afectan de manera reiterada a la objetividad de sus informaciones, se realiza un estudio respecto al tratamiento otorgado por los medios de comunicación sobre las informaciones de la UPNA, en especial, las originadas en Diario de Navarra. Con objeto de complementar el estudio cuantitativo, se programa uno cualitativo basado en entrevistas a públicos internos de la Universidad y a determinados públicos externos entre los que destacan diversos periodistas. El objetivo es, pues, analizar las percepciones de distintos individuos sobre el discurso periodístico, contraponiendo opiniones y hechos, en un largo período de trabajo informativo cercano a los 2 años

Donación, mecenazgo y patrocinio como técnicas de relaciones públicas al servicio de la responsabilidad social corporativa

La empresa tiene en sus manos distintas técnicas para mostrarse socialmente responsable ante su comunidad. La donación y el mecenazgo aumentan la «visibilidad» de la empresa en su entorno sin un excesivo rechazo. Por otra parte, el patrocinio hace aún más «visible» la colaboración económica entre la empresa y la organización receptora. Los resultados positivos de «ser socialmente responsable» deben revertir, también, en los sujetos receptores, compartiendo los éxitos que una buena comunicación aporta a la imagen y a la reputación de todos los agentes que participan en el proceso.Companies have in their hands different techniques to be shown socially responsible before its community. Donation and Patronage raise the companies' «visibility» without an excessive rejection. On the other hand, Patronage makes «more visible» the economic collaboration between the company and the receiving organization. The positive results of being «socially responsible» should revert, also, to the sponsored organizations, sharing the successes that a good communication contributes to the image and the reputation of all the agents that participate in the process

Advertising music in Spain (2008-17). Quantitative observation on musical shapes in TV ads

Tras la monitorización de 9.185 espots publicitarios durante 10 años consecutivos (2008-2017) se detecta una clara tendencia hacia la desaparición de la música original en la comunicación publicitaria televisiva en España. El análisis de contenido muestra que, actualmente, el 67% de anuncios cuentan con música preexistente. Tan solo 1 de cada 4 espots cuentan con música original propia de la marca, en sus distintas formas musicales. Los datos obtenidos en el presente estudio se aproximan a los que el investigador Allan mostró en 2008 en referencia a la música publicitaria en los USA. Premonición o tendencia, pero la “americanización” de estos hechos es una realidad incuestionable en la comunicación publicitaria española actual.The study monitors 9.185 TV-ads during 10 years (2008-2017) and detects a clear trend towards the disappearance of the original music in the advertising communication of the Spanish television. The content analysis shows that, currently, 67% of ads has pre-existing music. Only 1 in every 4 ads has original brand music, in their different musical shapes. The data obtained in the present study are close to those of Allan in 2008, in reference to the advertising music in the USA. Premonition or tendency, but the "Americanization" of these facts is an unquestionable reality in current Spanish advertising communication

Multiple object tracking with non-unique data-to-object association via generalized hypothesis testing

A generalized hypothesis testing approach is applied to the problem of tracking several objects where several different associations of data with objects are possible. Such problems occur, for instance, when attempting to distinctly track several aircraft maneuvering near each other or when tracking ships at sea. Conceptually, the problem is solved by first, associating data with objects in a statistically reasonable fashion and then, tracking with a bank of Kalman filters. The objects are assumed to have motion characterized by a fixed but unknown deterministic portion plus a random process portion modeled by a shaping filter. For example, the object might be assumed to have a mean straight line path about which it maneuvers in a random manner. Several hypothesized associations of data with objects are possible because of ambiguity as to which object the data comes from, false alarm/detection errors, and possible uncertainty in the number of objects being tracked. The statistical likelihood function is computed for each possible hypothesized association of data with objects. Then the generalized likelihood is computed by maximizing the likelihood over parameters that define the deterministic motion of the object

Donación, mecenazgo y patrocinio como técnicas de relaciones públicas al servicio de la responsabilidad social corporativa (Donation, patronage and sponsorship as public relations techniques in the corporate social responsibility’s service)

Companies have in their hands different techniques to be shown socially responsible before its community. Donation and Patronage raise the companies’ «visibility» without an excessive rejection. On the other hand, Patronage makes «more visible» the economic collaboration between the company and the receiving organization. The positive results of being «socially responsible» should revert, also, to the sponsored organizations, sharing the successes that a good communication contributes to the image and the reputation of all the agents that participate in the process

Virtualització de l'assignatura: accés i ús de la informació per al treball científic

Es presenta el projecte de virtualització de les activitats formatives per a l’adquisició de les habilitats informacionals, impulsat pel Servei de Biblioteques i Documentació de la UPC i que ha comptat amb la participació d’altres unitats i serveis com l’Institut de Ciències de l’Educació, el Servei de Llengües i Terminologia i l’Oficina d’Orientació i Inserció Laboral. L’execució d’aquest projecte ha permès: • Virtualitzar una activitat adreçada a estudiants de 1r i 2n cicle que ja s’impartia presencialment • Elaborar el material didàctic InForma’t i la seva adaptació a l’entorn virtual d’aprenentatge de la UPC • Realitzar una prova pilot que ha permès validar la qualitat del producte final • Adaptar el material didàctic a d’altres activitats formatives de l’SBD El nou material didàctic InForma’t, dissenyat i accessible a través de la plataforma docent Atenea, aprofita els avantatges que la virtualitat comporta tant per l’alumne com pel formador. InForma’t té com a objectiu últim capacitar als estudiants per cercar, usar, avaluar i comunicar la informació especialitzada de forma adequada, habilitats imprescindibles per arribar a ser un professional competent. El present projecte suposa un gran pas endavant en la formació d’usuaris impartida pels bibliotecaris de la UPC i es consolida com una estratègia viable per poder formar a tota la comunitat universitària, a mesura que la Universitat vagi integrant les competències informacionals en les noves titulacions de grau i postgrau

Comparison of ovarian cycles of Hungarian riverine fish species representing different spawning strategies

Investigations on the ovarian cycle of fish species that inhabit Hungarian rivers are necessitated by both environmental and economic reasons. The objective of our research was to explore new fundamental knowledge concerning the ovarian cycle of the white bream (Blicca bjoerkna, Linnaeus, 1758), barbel (Barbus barbus, Linnaeus, 1758), orfe (Leuciscus idus, Linnaeus, 1758) and nase (Chondrostoma nasus, Linnaeus, 1758). Histological investigation of ovaries and determination of proportions of oocytes in different stages of development is an appropriate method for the description of spawning characteristics of these species. Our results show that the GSI value for all four investigated species starts to increase at the end of summer and reaches its maximum before spawning. In the barbel and white bream, the presence of oocytes in the stage of cortical alveoli and the heterogeneous size of oocytes in the stage of vitellogenesis in the pre-spawning period indicate that barbel and white bream are multiple spawners. In contrast, in the orfe and nase, the absence of oocytes in the stage of cortical alveoli and the homogeneous size of cells in the stage of vitellogenesis indicate that orfe and nase are single spawners

Periodisme científic i relacions públiques

Les empreses farmacèutiques, laboratoris, centres d'investigació, editorials, fundacions hospitalàries, autors, experts i investigadors, universitats i centres tecnològics tenen l'obligació d'executar amb professionalitat les tècniques i procediments de relació amb els mitjans de comunicació. Si pretenen arribar a l'opinió pública, si pretenen difondre coneixement més enllà de les seves fronteres internes, han de treballar a través dels professionals experts que els poden oferir el seu coneixement, la seva experiència i la seva agenda de mitjans. No és suficient amb l'edició d'un descobriment o un treball d'investigació en un format digne, trucar als periodistes i esperar que vinguin. És necessari crear un interès en els professionals de la comunicació perquè aquesta informació s'entengui com a «oportuna» i «inèdita», per damunt de centenars d'altres informacions que tenen entre mans. I la ciència no n'és una excepció. Hi ha molt material que pot i vol convertir-se en fet noticiable. Les dificultats de fer bon periodisme científic són, doncs, evidents. Les tècniques de relacions públiques «ben fetes» poden facilitar el treball dels periodistes en el complex context del periodisme científic.The pharmaceutical companies, laboratories, investigation centers, publishing houses, hospital foundations, authors, experts and researchers, universities and technological centers must carry out with professionalism techniques and methods of the relationship with the media. If they seek to arrive to the public opinion, if they seek to diffuse knowledge beyond their internal frontiers, they should work through the expert professionals who can provide them their knowledge, experience and agenda-setting. It is not enough publicizing a discovery or an investigation in a worthy format, calling to the journalists and waiting for them. It is necessary to create an interest among the communication professionals so that information is understood as «opportune» and «unpublished». And science is not an exception. Journalists have much science material that they can transform into a piece of news. The problems to do a good scientific journalism are evident. «Well made» techniques of public relations can facilitate the journalists’ work in the complex context of scientific journalism