31 research outputs found

    Travel blogs on China as a destination image formation agent: A qualitative analysis using Leximancer

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    The Internet spreads tourism information around the world and specifically travel blogs function as an online version of word-of-mouth (eWOM). This research explored the role of blogs as a destination image formation agent for China's inbound tourism. Data were collected from 630 bloggers who wrote on two blog websites about their travels within China in 2011 and 2012. The bloggers on TravelBlog.org and TravelPod.com were mainly from English-speaking countries. Qualitative analysis using Leximancer software was applied and identified nine major textual themes and the relationships among these themes. In order of relative importance, the themes were place, Chinese, people, food, train, city, hotel, China, and students. The research indicated that international tourists tended to have positive images of China

    Mental health workers\u27 values and thier congruency with recovery principles

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    Recovery in mental health emphasises the empowerment of clients to discover and develop hope and a more satisfying life often in presence of ongoing symptoms of mental health

    Let's travel: voices from the millennial female Muslim travellers

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    The main aim of this study was to examine the content of the travel blogs of millennial female Muslim travellers and understand the meanings and directives in such writing. The theoretical framework of critical media discourse analysis was used to frame the study, while Leximancer and content analysis were used to analyse data. Key results extended beyond specifying the need for halal food and included supporting female travel, and specifying quite specific Muslim-friendly requirements. Further, the desire to reduce negative stereotypes of Islam was identified and advocacy that Muslim women seize travel opportunities was highlighted
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