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2 research outputs found
Modeling Integrated Marketing Communications for SME Environments
Author
A.Ries
A.Yeboah
+19 more
A.Yeboah
C.Favrene
C.Oh
D. E.Schultz
D. E.Schultz
H. I.Darmarjati
I.Chaston
J. N.Kapferer
K. L.Keller
K. M.Ruzzier
M. A.Hossain
M.Abzari
M.Karadeniz
P.Kotler
R.Saeed
S.Malik
T. T.Nagle
T.Yeshin
W. M.Pride
Publication venue
'IGI Global'
Publication date
01/01/2019
Field of study
No full text
Crossref
The Roles of Corporate Marketing Strategies and Brand Management in the Global Retail Industry
Author
A. M.Dean
A.Treadgold
+31 more
B.VanAuken
D.Walters
E. J.McCarthy
F. R.Root
H.Hong-Youl
H.Liu
I.Ismail
J. W.Culliton
J.Fernie
J.Miller
K. L.Keller
K.Kasemsap
K.Kasemsap
L. C.Mejia
L.Sparks
M.Christopher
M.Kotabe
M.Levy
M.Ruzzier
N.Alexander
P. J.McGoldrick
P. R.Smith
P. S.Aulakh
P.Kotler
R. D.Buzzel
R. J.House
S.Burt
S.Dibb
T.Jackson
T.Kent
W.Salmon
Publication venue
'IGI Global'
Publication date
01/01/2015
Field of study
No full text
Crossref
No full text
