706 research outputs found

    Second Track Processes: A Research Agenda

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    Knowledge management expert Dr Peter Massingham proposes a fresh direction for Second Track research in terms of being a unique type of complex adaptive social system tackling complex problem solving. This approach will open new ways to explore and test their operation and demonstrate their practical utility

    A Blueprint for Innovation Collaboration: Implementing the Coffee House Concept

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    The seeds of modern economic development and international trade were sown in the coffee houses of 17th century London. Dr Peter Massingham revisits their development to explore new models of collaboration between business and academia to boost Australia’s innovation performance

    The essence of marketing: a cross-cultural inquiry into prevailing beliefs and practices

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    This doctoral research constituted a cross-cultural inquiry into the contribution of professional marketing education to marketing practice. The essence of marketing, as a collective term, contains the essential ingredients to enable marketing to become a viable system for business; namely, marketing orientation, marketing planning and marketing training connected by the management of change. The Chartered Institute of Marketing Diploma programme was selected as the educational vehicle through which sample surveys were conducted at pre-course, pre-examination and post- qualified stages of respondents' career development. Cross-cultural distinctions and symmetries were examined and accounted for by national culture, experience base and by size of employing organisation in the countries of the United Kingdom, Nigeria, Malaysia, Singapore and Hong Kong, so that an insightful understanding could be achieved between belief and practice. Perceptual gaps were discovered and proposals through the research surveys made to help to bridge the gap between the ambitions of the individual for change and the adoption of integrated marketing by the respective employing organisations. The research is distinguished by the use of innovative techniques for perceptual mapping to enable cross-cultural positions to be visualised and thereby to be more fully appreciated

    Sentence-in-noise perception in Monolinguals and Multilinguals: The effect of contextual meaning, and linguistic and cognitive load.

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    This study proposes a framework by which grammatically and syntactically sound sentences are classified through the perceptual measurement in noise of multilinguals and monolinguals, using an objective measure called SPERI and an interpretivist measure called SPIn, with results evaluated using Shortlist models and the BLINCS model. Hereby filling a knowledge gap on the perception of sentences that combine in varying levels of contextual meaning, linguistic load and cognitive load, this study used sentence clustering methods to find limitations of the proposed framework in determining an absolute and accurate prediction of performance between sentences in the proposed different categories, with factors such as sentence predictability and word frequency taking precedence. There were unintended findings including a relationship between the number of languages spoken and performance, proficiency in other languages decreasing performance despite being an English Native, and how mistakes by multilinguals were more semantically and phonetically influenced than monolinguals
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