Additive Manufacturing: Designing 3D Printing for Maximum Value

This video from Northeast Wisconsin Technical College (NWTC) is part of the Innovative Technology Speaker Series and features four presenters that explore additive manufacturing. David Ramirez from RE3DTECH provides an introduction to additive manufacturing and explores digital 3D models, the 3D printing process, technology for additive manufacturing, material options, advantages of 3D printing, and more. Vince Anewenter from the Milwaukee School of Engineering discusses cutting edge additive manufacturing technology for prototyping and design, including details on the Rapid Prototyping Center (RPC), adopting additive manufacturing, and more. Steve Grundahl from Midwest Prototyping describes rapid prototyping and additive manufacturing, and how Midwest Prototyping uses both. Grundahl also highlights products and parts. Aja Hartman explores digital transformation at HP and industry 4.0, including information on polymer and metal 3D printing processes, new products, copper 3D printing, and more. The video recording runs 1:42:31 minutes in length

The impact of media richness on consumer information search and choice

Consumers' make decisions based on information gathered from sources that vary in the richness of the medium. Some media are rich, and include video and audio components, while others are lean and consist solely of text. This paper examines whether consumer's information search and the number of options that they consider when making choices depend on the richness of the medium from which consumers gather information. A series of experimental studies shows that an improvement in media richness reduces the cost of information search and increases the number of options that consumers consider when making choices. These studies also show that consumers tend to rely more on stimulus-based information when media richness is high and more on memory-based information when media richness is low. An investigation of the underlying process shows that perceived cost mediates the relationship between media richness and information search