RSE - Caso líder en consumo inteligente

Este artículo corresponde a un caso líder desarrollado por el Equipo de Comunicaciones Corporativas de Mastercard para la región de Latinoamérica y el Caribe, en el marco de la gestión de Responsabilidad Social Empresaria, con un programa basado en consumo inteligente, sobre la temática de educación financiera. A través del uso de las últimas tendencias en tecnología y social media, incluyendo un sitio 2.0, podcasts, y herramientas interactivas, además de actividades offline y múltiples alianzas, MasterCard se propuso ayudar a los consumidores latinoamericanos a manejar su dinero en forma más eficiente y responsable.This article corresponds to a leading Corporate Social Responsibility program developed by Mastercard´s Corporate Communications Team in the Latin America and Caribbean region, based on wise spending and the financial education thematic. Through the use of the latest trends in technology and social media, including a 2.0 website, podcasts and interactive tools, in addition to offline activities and multiple alliances, MasterCard works to help Latin American consumers manage their money in the most efficient and responsible way.Este artigo refere-se a um caso desenvolvido pela Equipe de Comunicações Corporativas da MasterCard para a região da América Latina e Caribe, e também ao marco da gestãode Responsabilidade Social Empresarial, com um programa baseado em consumo consciente,sob a temática da educação financeira. Utilizando as últimas tendências em tecnologia e mídiasocial, incluindo ferramentas 2.0 e interativas, podcasts, além de atividades offline e múltiplaspaqrcerias, a MasterCard se propôs ajudar aos consumidores latinoamericanos a gerenciar seudinheiro de forma mais eficiente e responsável

Why Hurry? The Slow Process of High Growth in Women-Owned Businesses in a Resource-Scarce Context

This article critically uncovers how embeddedness within a resource-scarce context influences high-growth women’s entrepreneurship. Research suggests that though highly embedded women entrepreneurs can easily access resources and attain legitimacy, resulting in high-growth businesses, they can also become locked into existing systems that constrain their growth development paths. Using 16 qualitative cases developed in Cameroon, we unpack and resolve this paradox by analyzing how entrepreneurial path creation by women entrepreneurs enables the realization of growth aspirations. Implications for initiatives to support high-growth women’s entrepreneurship in resource-scarce contexts are critically examined

Overview of Financial Inclusion, Regulation, and Education

Financial inclusion is receiving increasing attention for its potential to contribute to economic and financial development while fostering more inclusive growth and greater income equality. Although substantial progress has been made, there is still much to achieve. East Asia, the Pacific, and South Asia combined account for 55% of the world's unbanked adults, mainly in India and the People's Republic of China. This paper surveys the experiences of advanced and emerging economies - Germany, the United Kingdom, Bangladesh, India, Indonesia, the Philippines, Sri Lanka, and Thailand - to assess factors affecting the ability of low-income households and small firms to access financial services, including financial literacy, financial education programs, and financial regulatory frameworks, and to pinpoint policies that can improve their financial access while maintaining financial stability. The study aims to take a practical, holistic approach to issues related to financial inclusion. For example, innovative methods for promoting financial access, such as mobile phone banking and microfinance, require corresponding innovations in regulatory frameworks, perimeters, and capacity. Moreover, programs in the areas of financial education and consumer protection are needed to enable households and small firms to take full advantage of improvements in financial access

RSE - Caso líder en consumo inteligente

Este artículo corresponde a un caso líder desarrollado por el Equipo de Comunicaciones Corporativas de Mastercard para la región de Latinoamérica y el Caribe, en el marco de la gestión de Responsabilidad Social Empresaria, con un programa basado en consumo inteligente, sobre la temática de educación financiera. A través del uso de las últimas tendencias en tecnología y social media, incluyendo un sitio 2.0, podcasts, y herramientas interactivas, además de actividades offline y múltiples alianzas, MasterCard se propuso ayudar a los consumidores latinoamericanos a manejar su dinero en forma más eficiente y responsable.</jats:p