Colombian advertising agencies as domestic and international marketing agents

Este artículo es un análisis estadístico retrospectivo de la nacionalidad de dos elementos: las agencias de publicidad con sede en Colombia con mayor número de anuncios premiados en festivales nacionales e internacionales, y las marcas que presentan estos anuncios, según los datos referentes a Colombia generados por el ranking UNIR de Publicidad Iberoamericano (2012-2013). Los resultados demuestran que estas agencias son agentes del marketing nacional e internacional, destacando que son los anuncios con temática y recursos nacionales los más premiados. This article presents a retrospective statistical analysis of the nationality of two elements: the advertising agencies based in Colombia with the largest number of awarded commercials within national and international festivals and the brands that these commercials represent according to the data collected by UNIR Ranking of Latin-American Advertising (2012-2013). The results show that, on the one hand, these companies are domestic and international marketing agents, and, on the other hand, the largest number of awarded commercials are those related to national resources and topics

“La espiral”. Entrevista

Preámbulo.- La Espiral es una película de Armand Mattelart, Jacqueline Meppiel y Valérie Mayoux realizada en colaboración con Chris Marker. Fue producida por Jacques Perrin (Reggane Films, hoy Galatée Films) y contó con la participación de Jean-Claude Eloy (música), de Jean-Michel Folon (decorado y personajes del juego de simulación), del actor François Périer y del realizador mauritano Med Hondo (ambos voz en off) (...)

« LA SPIRALE ». Entretien

Préambule.- Le présent entretien a été réalisé à Paris, le 27 janvier 2008. Il porte sur La Spirale, un film d’Armand Mattelart, Jacqueline Meppiel et Valérie Mayoux en collaboration avec Chris Marker. Le film produit par Jacques Perrin (Reggane Films, aujourd’hui Galatée Films) compte également avec la participation de Jean-Claude Eloy (musique), de Jean-Michel Folon (décor et personnages du jeu), de l’acteur François Périer et du réalisateur mauritanien Med Hondo (tous deux voix off) (...

Copyright and cultural work: an exploration

This article first discusses the contemporary debate on cultural “creativity” and the economy. Second, it considers the current state of UK copyright law and how it relates to cultural work. Third, based on empirical research on British dancers and musicians, an analysis of precarious cultural work is presented. A major focus is how those who follow their art by way of “portfolio” work handle their rights in ways that diverge significantly from the current simplistic assumptions of law and cultural policy. Our conclusions underline the distance between present top-down conceptions of what drives production in the cultural field and the actual practice of dancers and musicians

V.I. Vernadsky and the noosphere concept: Russian understandings of society-nature interaction

Recent Russian legislative and policy documentation concerning national progress towards sustainable development has suggested that the attainment of such a state would represent the first stage in the development of the noosphere as outlined by the Russian scientist Vladimir Ivanovich Vernadsky (1863–1945). This paper explores Vernadsky’s model of evolutionary change through a focus on his work on the biosphere and noosphere in an attempt to further understanding of the way in which Russia is approaching the concept of sustainable development in the contemporary period. It is argued that the official Russian interpretation of the noosphere idea tends to obscure the evolutionary and materialist foundations of Vernadsky’s biosphere–noosphere conceptualisation. At the same time, the concluding section of the paper suggests that the scope of Vernadsky’s work can be used to stimulate the search for a more coherent approach to work in areas of sustainable development and sustainability across the span of the social and physical sciences

Una estrategia global para América Latina

No abstract available. ECA Estudios Centroamericanos, Vol. 31, No. 327-328, 1976: 31-38.No hay resúmenes disponibles. ECA Estudios Centroamericanos, Vol. 31, No. 327-328, 1976: 31-38

Marx’s "Capital"in the Information Age

This article argues that a media and communication studies perspective on reading Marx’s Capital has thus far been missing, but is needed in the age of information capitalism and digital capitalism. Two of the most popular contemporary companions to Marx’s Capital, the ones by David Harvey and Michael Heinrich, present themselves as general guidebooks on how to read Marx, but are actually biased towards particular schools of Marxist thought. A contemporary reading of Marx needs to be mediated with contemporary capitalism’s structures and the political issues of the day. Media, communications and the Internet are important issues for such a reading today. It is time to see Marx not just as a critic of capitalism but also as a critic of capitalist communications

The MacBride Report in Twenty-first-century Capitalism, the Age of Social Media and the BRICS Countries

The MacBride Report was published in 1980. The report communicated the need for a New World Information and Communication Order (NWICO). With the breakdown of what used to be called “actually existing socialism“ in the East and with the rise of the neoliberal commodification of everything, a NWICO indeed emerged, but one that looked quite different from that the MacBride commission imagined. Thirty-five years later, it is time to ask how the situation of the media and communications in society has changed. This contribution asks the question of what we can make of the MacBride Report today in a media world and society that has seen the rise of an economically driven form of globalisation that also has impacts on the media, the expansion of the information economy with a new young precariat at its core, and the emergence of the World Wide Web and its change into a highly commercialised system, including the emergence of so-called “social media“ whose capital accumulation model is based on targeted advertising

Digital technology and governance in transition: The case of the British Library

Comment on the organizational consequences of the new information and communications technologies (ICTs) is pervaded by a powerful imagery of disaggregation and a tendency for ?virtual? forms of production to be seen as synonymous with the ?end? of bureaucracy. This paper questions the underlying assumptions of the ?virtual organization?, highlighting the historically enduring, diversified character of the bureaucratic form. The paper then presents case study findings on the web-based access to information resources now being provided by the British Library (BL). The case study evidence produces two main findings. First, radically decentralised virtual forms of service delivery are heavily dependent on new forms of capacity-building and information aggregation. Second, digital technology is embedded in an inherently contested and contradictory context of institutional change. Current developments in the management and control of digital rights are consistent with the commodification of the public sphere. However, the evidence also suggests that scholarly access to information resources is being significantly influenced by the ?information society? objectives of the BL and other institutional players within the network of UK research libraries