Media Studies 101

I. Reading Media TextsII. Culture and ContextsIII. Production and StructuresIV. Audiences & IdentityMedia Studies 101 is the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We have constructed this text so it can be read in a number of ways. You may wish to follow the structured order of 'chapters' like you would in a traditional printed textbook. Each section builds on and refers back to previous sections to build up your knowledge and skills. Alternatively, you may want to go straight to the section you are interested in -- links will help guide you back to definitions and key ideas if you need to refresh your knowledge or understand a new concept."A Creative Commons Textbook."Made by Dr Sy Taffel, Dr Erika Pearson, Dr Brett Nicholls, Martina Wengenmeir, Khin-Wee Chen, Hazel Phillips, Collette Snowden, Bernard Madill, Jane Ross, Sarah Gallagher, Thelma Fisher, Shah Nister J. Kabir, Maud Ceuterick, Hannah Mettner and Massimiliana Urbano"--p. ix

Media coverage and public understanding of sentencing policy in relation to crimes against children

This research examines how the media report on sentences given to those who commit serious crimes against children and how this impacts on public knowledge and attitudes. Three months of press and television coverage were analysed in order to establish the editorial lines that are taken in different sections of the media and how they are promoted by selective reporting of sentencing. Results indicate that a small number of very high profile crimes account for a significant proportion of reporting in this area and often, particularly in the tabloid press, important information regarding sentencing rationale is sidelined in favour of moral condemnation and criticism of the judiciary. Polling data indicate that public attitudes are highly critical of sentencing but also confused about the meaning of tariffs. The article concludes by discussing what can be done to promote a more informed public debate over penal policy in this area

Media Literacy: The UK’s undead cultural policy

This article examines media literacy in the UK: a policy that emerged within the Department for Culture, Media and Sport in the late 1990s, was adopted by the New Labour administration, and enshrined in the Communications Act 2003. That legislation gave the new media regulator, Ofcom, a duty to ‘promote’ media literacy, although it left the term undefined. The article describes how Ofcom managed this regulatory duty. It argues that over time, media literacy was progressively reduced in scope, focusing on two policy priorities related to the growth of the internet. In the process, media literacy’s broader educative purpose, so clearly articulated in much of the early policy rhetoric, was effectively marginalized. From the Coalition government onwards, the promotion of media literacy was reduced further to a matter of market research. Today, if not altogether dead, the policy is governed by entirely different priorities to those imagined at its birth

'This Place Used to be a White British Boys' Club': Reporting Dynamics and Cultural Clash at an International News Bureau in Nairobi

Africa has long been portrayed by Western media as a dark and conflict-ridden continent. Such reports have traditionally been produced by white journalists in the field, writing for a distant audience ‘back home’. In recent years, significant structural changes in the foreign news industry have seen the near-demise of foreign correspondents and the increasing use of locally hired journalists. This research explores the increasingly important role of local correspondents in the production of international news reports, and asks whether their presence may start to change how Africa is depicted in the West. This investigation is framed by a cultural analysis of the Reuters newsroom in Nairobi during the post-election crisis of 2007–08. This newsroom provides a microcosm of the media industry, in which Western and local journalists disagreed and debated the role of the media in a crisis. This clash of values offers a springboard for exploring the potential ability of local national journalists to shape the news: Do they have the power to challenge Western reporting modes, or are they simply reproducing the values of this system? This article concludes that the current situation is somewhere between the two: Westerners continue to dominate international reporting, but there are indications that a slow and sometimes uncomfortable synthesis is beginning to emerge