Non-profit Health Care Services Marketing: Persuasive Messages Based on Multidimensional Concept Mapping and Direct Magnitude Estimation

Persuasive messages for marketing healthcare services in general and coordinated care in particular are more important now for providers, hospitals, and third-party payers than ever before. The combination of measurement based information with creativity may be among the most critical factors in reaching markets or expanding markets. The research presented here provides an approach to marketing coordinated care services which allows healthcare managers to plan persuasive messages given the market conditions they face. Using market respondents’ thinking about product attributes combined with distance measurement between pairs of product attributes, a conceptual marketing map is presented and applied to advertising, message copy, and delivery. The data reported here are representative of the potential caregivers for which the messages are intended. Results are described with implications for application to coordinated care services. Theory building and marketing practice are discussed in the light of findings and methodology

Entropic Heisenberg limits and uncertainty relations from the Holevo information bound

Strong and general entropic and geometric Heisenberg limits are obtained, for estimates of multiparameter unitary displacements in quantum metrology, such as the estimation of a magnetic field from the induced rotation of a probe state in three dimensions. A key ingredient is the Holevo bound on the Shannon mutual information of a quantum communication channel. This leads to a Bayesian bound on performance, in terms of the prior distribution of the displacement and the asymmetry of the input probe state with respect to the displacement group. A geometric measure of performance related to entropy is proposed for general parameter estimation. It is also shown how strong entropic uncertainty relations for mutually unbiased observables, such as number and phase, position and momentum, energy and time, and orthogonal spin-1/2 directions, can be obtained from elementary applications of Holevo's bound. A geometric interpretation of results is emphasised, in terms of the 'volumes' of quantum and classical statistical ensembles.Comment: Submitted to JPA special issue "Shannon's Information Theory 70 years on: applications in classical and quantum physics". v2: shortened, minor corrections and improvement