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    3 research outputs found

    Neurophysiology uncovers secrets of TV commercials

    Author
    1. A Dijksterhuijs
    2. A Öhman
    3. AG Greenwald
    4. AP Field
    5. AR Damasio
    6. AR Damasio
    7. BE Swartz
    8. C Avila
    9. CS Carver
    10. DM Wegner
    11. E Harmon-Jones
    12. F Crick
    13. G Ferguson
    14. G Zaltman
    15. GJ Tellis
    16. H Plassmann
    17. J Doux
    18. J Ingram
    19. J Panksepp
    20. JA Bargh
    21. JA Coan
    22. JF Kihlstrom
    23. JG Seamon
    24. JS Morris
    25. JS Morris
    26. JS Uleman
    27. JT Cacioppo
    28. LL Jacoby
    29. M Rothschild
    30. M Rothschild
    31. Michal Matukin
    32. MS Gazzaniga
    33. N Ravaja
    34. NA Fox
    35. NA Jones
    36. NF Dixon
    37. NF Dixon
    38. P Kenning
    39. PA LaBarbera
    40. PJ Lang
    41. PL Nunez
    42. R Adolphs
    43. R Ohme
    44. R Ohme
    45. R Ohme
    46. Rafal Ohme
    47. RB Cialdini
    48. RB Zajonc
    49. RB Zajonc
    50. RJ Davidson
    51. RJ Davidson
    52. RJ Dolan
    53. RK Ohme
    54. RK Ohme
    55. RL Hazzlet
    56. RR Hassin
    57. SA Huettel
    58. ST Murphy
    59. ST Murphy
    60. TD Wilson
    61. Tomasz Szczurko
    62. U Dimberg
    63. WR Kunst-Wilson
    Publication venue
    'Springer Science and Business Media LLC'
    Publication date
    Field of study
    Full text link
    Crossref

    Conscious and Subconscious Evaluation of Service Recovery Situation

    Author
    1. Christo Boshoff
    2. Michal Matukin
    3. Rafal Ohme
    Publication venue
    Springer International Publishing
    Publication date
    21/10/2015
    Field of study
    Full text link
    Crossref

    EEG-Based Measures versus Panel Ratings: Predicting Social-Media Based Behavioral Responses to Super Bowl Ads

    Author
    1. Christo Boshoff
    2. Michal Matukin
    3. Rafal Ohme
    Publication venue
    WARC Limited
    Publication date
    01/01/2016
    Field of study
    Full text link
    Crossref
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