Multi-keyword multi-click advertisement option contracts for sponsored search

In sponsored search, advertisement (abbreviated ad) slots are usually sold by a search engine to an advertiser through an auction mechanism in which advertisers bid on keywords. In theory, auction mechanisms have many desirable economic properties. However, keyword auctions have a number of limitations including: the uncertainty in payment prices for advertisers; the volatility in the search engine's revenue; and the weak loyalty between advertiser and search engine. In this paper we propose a special ad option that alleviates these problems. In our proposal, an advertiser can purchase an option from a search engine in advance by paying an upfront fee, known as the option price. He then has the right, but no obligation, to purchase among the pre-specified set of keywords at the fixed cost-per-clicks (CPCs) for a specified number of clicks in a specified period of time. The proposed option is closely related to a special exotic option in finance that contains multiple underlying assets (multi-keyword) and is also multi-exercisable (multi-click). This novel structure has many benefits: advertisers can have reduced uncertainty in advertising; the search engine can improve the advertisers' loyalty as well as obtain a stable and increased expected revenue over time. Since the proposed ad option can be implemented in conjunction with the existing keyword auctions, the option price and corresponding fixed CPCs must be set such that there is no arbitrage between the two markets. Option pricing methods are discussed and our experimental results validate the development. Compared to keyword auctions, a search engine can have an increased expected revenue by selling an ad option.Comment: Chen, Bowei and Wang, Jun and Cox, Ingemar J. and Kankanhalli, Mohan S. (2015) Multi-keyword multi-click advertisement option contracts for sponsored search. ACM Transactions on Intelligent Systems and Technology, 7 (1). pp. 1-29. ISSN: 2157-690

A Semantic Collaboration Method Based on Uniform Knowledge Graph

The Semantic Internet of Things is the extension of the Internet of Things and the Semantic Web, which aims to build an interoperable collaborative system to solve the heterogeneous problems in the Internet of Things. However, the Semantic Internet of Things has the characteristics of both the Internet of Things and the Semantic Web environment, and the corresponding semantic data presents many new data features. In this study, we analyze the characteristics of semantic data and propose the concept of a uniform knowledge graph, allowing us to be applied to the environment of the Semantic Internet of Things better. Here, we design a semantic collaboration method based on a uniform knowledge graph. It can take the uniform knowledge graph as the form of knowledge organization and representation, and provide a useful data basis for semantic collaboration by constructing semantic links to complete semantic relation between different data sets, to achieve the semantic collaboration in the Semantic Internet of Things. Our experiments show that the proposed method can analyze and understand the semantics of user requirements better and provide more satisfactory outcomes

Impact of AQUA Satellite Data on Hurricane Forecast: Danielle 2010

This study focuses on the impact of AQUA satellite data from AIRS and AMSU on the forecast of hurricane Danielle by the Global Forecast System (GFS) model. The data assimilation method adopted to ingest the data is the Gridpoint Statistical method (GSI) which is based on the three dimensional variational (3DVAR) data assimilation technique. Two experiments were carried out to investigate the impact of AQUA satellite radiance observation on the forecast of hurricane Danielle. The first experiment (Control) assimilated all the available data while the second experiment (No AQUA) incorporated all the observations but the AQUA satellite data. Data assimilation cycling started one week prior to hurricane genesis, on 15 August 2010 06 UTC. The root mean square track forecast error shows slightly negative impact at the early lead time and slightly positive impact at later lead time. However, the root mean square intensity forecast errors by the Control are shown to be lower than No AQUA for all forecast hours, indicating positive impact of the AQUA data on the intensity forecast

Stabilization of highly polar BiFeO3_3-like structure: a new interface design route for enhanced ferroelectricity in artificial perovskite superlattices

In ABO3 perovskites, oxygen octahedron rotations are common structural distortions that can promote large ferroelectricity in BiFeO3 with an R3c structure [1], but suppress ferroelectricity in CaTiO3 with a Pbnm symmetry [2]. For many CaTiO3-like perovskites, the BiFeO3 structure is a metastable phase. Here, we report the stabilization of the highly-polar BiFeO3-like phase of CaTiO3 in a BaTiO3/CaTiO3 superlattice grown on a SrTiO3 substrate. The stabilization is realized by a reconstruction of oxygen octahedron rotations at the interface from the pattern of nonpolar bulk CaTiO3 to a different pattern that is characteristic of a BiFeO3 phase. The reconstruction is interpreted through a combination of amplitude-contrast sub 0.1nm high-resolution transmission electron microscopy and first-principles theories of the structure, energetics, and polarization of the superlattice and its constituents. We further predict a number of new artificial ferroelectric materials demonstrating that nonpolar perovskites can be turned into ferroelectrics via this interface mechanism. Therefore, a large number of perovskites with the CaTiO3 structure type, which include many magnetic representatives, are now good candidates as novel highly-polar multiferroic materials [3].Comment: Phys. Rev. X, in productio

X-ray absorption of liquid water by advanced ab initio methods

Oxygen K-edge X-ray absorption spectra of liquid water are computed based on the configurations from advanced ab initio molecular dynamics simulations, as well as an electron excitation theory from the GW method. One one hand, the molecular structures of liquid water are accurately predicted by including both van der Waals interactions and hybrid functional (PBE0). On the other hand, the dynamic screening effects on electron excitation are approximately described by the recently developed enhanced static Coulomb hole and screened exchange approximation by Kang and Hybertsen [Phys. Rev. B 82, 195108 (2010)]. The resulting spectra of liquid water are in better quantitative agreement with the experimental spectra due to the softened hydrogen bonds and the slightly broadened spectra originating from the better screening model.Comment: 10 pages, 5 figures, accepted by Phys. Rev.

Density dependence of the Ionization Avalanche in ultracold Rydberg gases

We report on the behaviour of the ionization avalanche in an ensemble of ultracold 87Rb atoms coupled to a high lying Rydberg state and investigate extensions to the current model by including the effects of three-body recombination and plasma expansion. To separate the two effects we study the time dependence of the plasma formation at various densities as well as for different nS and nD states. At medium densities and low n we observe the onset of the avalanche as has been reported in other experiments, as well as a subsequent turn-off of the avalanche for longer excitation times, which we associate with plasma expansion. At higher densities and for higher lying Rydberg states we observe a disappearance of the avalanche signature, which we attribute to three-body recombination.Comment: 5 pages, 4 figure