Cause Related Marketing and Its Impact on the Purchasing Behavior of the Customers of Bangladesh: An Empirical Study

Marketing, now, is not merely about only the market. The focal point is getting wider day by day. The companies are devising different schemes to contribute to societal development activities along with their attainment of corporate goals and objectives. Cause related marketing is one of those tactics that enables the marketers to involve the customers directly into the process. This study tries to portray whether the customers purchasing behavior or brand preference are influence by such marketing program. The demographic variables have great influence on the purchasing decision making process of customer. Whether that is also being influenced by companies cause related marketing program is also explored here. The findings have showed that a customer is influenced by the companies’ cause related marketing programs while adopting a new brand or executing its purchase intension and the customers prefer to support generally health and life saving issues.

Patient Satisfaction with Healthcare Services: Bangladesh Perspective

Patient satisfaction is a useful measure for providing a quality benchmark for healthcare services. Concern about the quality of healthcare services in Bangladesh has led to a loss of confidence in healthcare providers, low use of public health facilities and increased outflows of patients from Bangladesh to hospitals abroad. The key obstacles to access to health services are insufficient infrastructure and poor quality of existing facilities, lack of medical equipment, scarcity of doctors due to high patient load, long distance to the facilities and long waiting times until facilities have been reached, very short appointment hours, lack of empathy of health professionals, their generally callous and casual attitude, aggressive pursuit of monetary gains, poor levels of competence and, occasionally, disregard for the suffering that patients endure without being able to voice their concerns-all of these service failures are reported frequently in the print media. Such failures can play a powerful role in shaping patients\u27 negative attitudes and dissatisfaction with healthcare service providers and healthcare itself

Application of quality function deployment in redesigning website: A case study on TV3

Internet technology has been used by most of the organizations in the world today. One of the primary vehicles of information gathering and dissemination in today’s world is organizational website. This research evaluates the performance of the present TV3 (a popular private television station in Malaysia) website. By means of an on-line survey and a few focus group discussions, it also identifies the website viewer requirements and their corresponding importance level. Subsequently, the technical requirements are identified that can fulfill the viewer requirements. A House of Quality (HOQ) is built to find the relationship between the viewer and technical requirements. The Quality Function Deployment (QFD) exercise provides the prioritized technical requirements, which is expected to guide the TV3 website development and maintenance team in its future website redesigning project. The findings of the research are also expected to provide some insight in other organizations in similar need.Quality Function Deployment; Website development; Erbsite quality evaluation; TV3;Malaysia

A Technique for Determining the Carrier Phase Differences between Independent GPS Receivers during Scintillation

A method for recovering the carrier phase differences between pairs of independent GPS receivers has been developed and demonstrated in truth-model simulations. This effort is in support of a project that intends to image the disturbed ionosphere with diffraction tomography techniques using GPS measurements from large arrays of receivers. Carrier phase differential GPS techniques, common in surveying and relative navigation, are employed to determine the phase relationships between the receivers in the imaging array. Strategies for estimating the absolute carrier phase disturbances at each receiver are discussed. Simulation results demonstrate that the system can rapidly detect the onset of scintillation, identify one non-scintillating reference signal, and recover the carrier phase differences accurate to 0.1 cycles.Aerospace Engineering and Engineering Mechanic

Metal-insulator Transition (MIT) Materials for Biomedical Applications

Transitional metal oxides get considerable interest in electronics and other engineering applications over few decades. These materials show several orders of magnitude metal-insulator transition (MIT) triggered by external stimuli. Bio-sensing using Vanadium dioxide (VO2), a MIT material is largely unexplored. In this short article, we investigate the VO2 based thermal sensor performance for measuring the biomolecule concentration. Active sensing layer is chromium and niobium co-doped VO2 as it shows 11.9%/°C temperature coefficient of resistance (TCR) with practically no thermal hysteresis. Our study demonstrated that VO2 based microsensors can be used to measure the biomolecule concentrations, which produce temperature changes in the mK range. For 1mK change in temperature, the maximum detection voltage is near 0.4V

Investigating the Influence of Dockless Electric Bike-share on Travel Behavior, Attitudes, Health, and Equity

Cities throughout the world have implemented bike-share systems as a strategy for expanding mobility options. While these have attracted substantial ridership, little is known about their influence on travel behavior more broadly. The aim of this study was to examine how shared electric bikes (e-bikes) and e-scooters influence individual travel attitudes and behavior, and related outcomes of physical activity and transportation equity. The study involved a survey in the greater Sacramento area of 1959 households before (Spring 2016) and 988 after (Spring 2019) the Summer 2018 implementation of the e-bike and e-scooterservice operated by Jump, Inc., as well as a direct survey of 703 e-bike users (in Fall 2018 & Spring 2019). Among householdrespondents, 3–13% reported having used the service. Of e-bike share trips, 35% substituted for car travel, 30% substituted for walking, and 5% were used to connect to transit. Before- and after-household surveys indicated a slight decrease in self-reported (not objectively measured) median vehicle miles traveled and slight positive shifts in attitudes towards bicycling. Service implementation was associated with minimal changes in health in terms of physical activity and numbers of collisions. The percentages of users by self-reported student status, race, and income suggest a fairly equitable service distribution by these parameters, but each survey under-represents racial minorities and people with low incomes. Therefore, the study is inconclusive about how this service impacts those most in need. Furthermore, aggregated socio-demographics of areas where trips started or ended did not correlate with, and therefore are not reliable indicators of, the socio-demographics of e-bike-share users. Thus, targeted surveying of racial minorities and people with low-incomes is needed to understand bike-share equity

Nematic Liquid Crystal Composite Materials for DC and RF Switching

Liquid Crystals (LCs) are widely used in display devices, electro-optic modulators, and optical switches. A field-induced electrical conductivity modulation in pure liquid crystals is very low which makes it less preferable for direct current (DC) and radio-frequency (RF) switching applications. According to the literature, a conductivity enhancement is possible by nanoparticle doping. Considering this aspect, we reviewed published works focused on an electric field-induced conductivity modulation in carbon nanotube-doped liquid crystal composites (LC-CNT composites). A two to four order of magnitude switching in electrical conductivity is observed by several groups. Both in-plane and out-of-plane device configurations are used. In plane configurations are preferable for micro-device fabrication. In this review article, we discussed published works reporting the elastic and molecular interaction of a carbon nanotube (CNT) with LC molecules, temperature and CNT concentration effects on electrical conductivity, local heating, and phase transition behavior during switching. Reversibility and switching speed are the two most important performance parameters of a switching device. It was found that dual frequency nematic liquid crystals (DFNLC) show a faster switching with a good reversibility, but the switching ratio is only two order of magnitudes. A better way to ensure reversibility with a large switching magnitude is to use two pairs of in-plane electrodes in a cross configuration. For completeness and comparison purposes, we briefly reviewed other nanoparticle- (i.e., Au and Ag) doped LC composite’s conductivity behavior as well. Finally, based on the reported works reviewed in this article on field induced conductivity modulation, we proposed a novel idea of RF switching by LC composite materials. To support the idea, we simulated an LC composite-based RF device considering a simple analytical model. Our RF analysis suggests that a device made with an LC-CNT composite could show an acceptable performance. Several technological challenges needed to be addressed for a physical realization and are also discussed briefly