Moderation effects on the market orientation-performance connubial relationship: a developing world perspective

Market orientation (MO) occupies the front burner in strategic marketing domain. To date, available empirical evidence on the universality and effect of MO on organisational performance continue to generate mixed, conflicting, contradictory, inconsistent and at best inconclusive research findings. Thus, the study investigates the MO-objective performance measure relationship and the effects of moderation variables in Nigeria. A survey approach was used and the Narver and Slater's (1990) MKTOR scale was adapted to the Nigerian business environment and adopted for the study. Results show that contrary to prior research MO has a direct relationship with profitability and market share. Amazingly,market turbulence does not moderate the relationship, competitive intensity was found to play a moderating role in the MO-profitability relations but no effect on MO-market share relations. Technological turbulence was found to negatively moderate the MO-profitability link but not for market share. It thus, suggests that the Nigerian business has some resemblance with advanced countries. This may be due largely to western influence in the country, which leads to changing customer lifestyle and business landscape

Exploring the Visibility of Child Sex Abuse Stories in Two Nigerian Online Newspapers

This paper investigates how visible news reports on child sex abuse are in two of Nigeria‟s dominant online news outlets. The significance of this work cannot be overemphasized considering theneed to get policy makers and other concerned parties sensitized and oriented toward the actions that help curb the negative practice. The problem becomes complicated owing to the forces of commercialism which have narrowed the thought as well as the space that the media ought to devote to the coverage of child related matters. Critical issues concerning children, it is claimed, have failed to make it to the agendasetting threshold of both the surface and online media platforms. This work analyzes the contents about child sex abuse in The Punch and Vanguard - over a three-month period in order to determine how evident they are. Findings corroborate media‟s neglect of child sex abuse reporting. From a focus group discussion, it turns out that it is not only the media that are not interested. Even their readers!Keywords: Child Abuse, Sex Abuse, Online Newspapers, Vanguard, The Punch, Focus Group Symbols, Nigeria

Exploring the Visibility of Child Sex Abuse Stories in Two Nigerian Online Newspapers

This paper investigates how visible news reports on child sex abuse are in two of Nigeria‟s dominant online news outlets. The significance of this work cannot be overemphasized considering theneed to get policy makers and other concerned parties sensitized and oriented toward the actions that help curb the negative practice. The problem becomes complicated owing to the forces of commercialism which have narrowed the thought as well as the space that the media ought to devote to the coverage of child related matters. Critical issues concerning children, it is claimed, have failed to make it to the agendasetting threshold of both the surface and online media platforms. This work analyzes the contents about child sex abuse in The Punch and Vanguard - over a three-month period in order to determine how evident they are. Findings corroborate media‟s neglect of child sex abuse reporting. From a focus group discussion, it turns out that it is not only the media that are not interested. Even their readers!Keywords: Child Abuse, Sex Abuse, Online Newspapers, Vanguard, The Punch, Focus Group Symbols, Nigeria

Monitoring and evaluation in global HIV/AIDS control - weighing incentives and disincentives for coordination among global and local actors

This paper discusses coordination efforts of both donors and recipient countries in the monitoring and evaluation (M&E) of health outcomes in the field of HIV/AIDS. The coordination of M&E is a much underdeveloped area in HIV/AIDS programming in which, however, important first steps towards better synchronisation have already been taken. In this paper, we review the concepts and meanings commonly applied to M&E, and approaches and strategies for better coordination of M&E in the field of HIV/AIDS. Most importantly, drawing on this analysis, we examine why the present structure of global health governance in this area is not creating strong enough incentives for effective coordination among global and local actors. Copyright © 2010 John Wiley & Sons, Ltd

Digital Large Screens as a Community Medium: Interactivity and Community Relevance in Focus

Introduction The digital age has made the public sphere a victim of perpetual change. Nigeria, especially in the cities, is playing hosts to large digital screens, primarily serving as billboards and information outposts, relaying TV signals or playing some videos. These screens have the capacity to promote social interactivity in the communities where they are sited. If this interactivity is provable, issues such as media ownership and commoditization which, for over the years, have posed serious threats to free flow of information and freedom of speech will have mitigated ramification as civic vitality based on participation is promoted

The Relationship between ES-QUAL Model and Online Purchase Intention in the Context of Rising Global Marketplace of E-Commerce

The electronic service quality (ES-QUAL) of the e-commerce service providers plays a central role. The primary purpose of this paper is to investigate the effect of the ES-QUAL model's four dimensions (efficiency, fulfillment, privacy, and system availability) on purchase intention and examine ES-QUAL's relationship with electronic word-of-mouth (EWOM), brand image, and purchase intention. This research uses Structural Equation Modeling (SEM) for empirical analysis.  Results show ES-QUAL model positively and significantly impacts purchase intention, and the effect of the ES-QUAL model relatively increases when mediated by electronic word of mouth (EWOM) and brand image. This research provides insights to E-marketers, entrepreneurs, and e-commerce players to improve online consumers' purchase intention, sales, and services. Practitioners can gain customers' attention by enhancing the quality of their websites and by assuring efficiency, privacy, system availability, and fulfilling their promise about delivering products. They also need to consider EWOM and brand image, as both positively impact online purchase intention, which can lead to the overall sustainable development of an organization.JEL Classification: M31, L81How to Cite:Baqai, S., Qureshi, J. A., & Morah, E. I. M. (2021). The Relationship Between ES-QUAL Model and Online Purchase Intention in the Context of Rising Global Marketplace of E-Commerce. Etikonomi, 20(2), xx– xx. https://doi.org/10.15408/etk.v20i2.20677

Assessment of Gender-Based Differences in Cloud Resource Utilization among Secondary School Teachers in Cross River State, Nigeria

This paper assessed gender differences in the use of cloud resources by science teachers in Cross River State secondary schools, in Nigeria. A descriptive survey design was used for this study and participants were 487 science teachers who were randomly drawn through stratified sampling. A self-developed survey instrument comprising a set of questions on cloud resource usage and technology self-efficiency was used to obtain data. The study also showed that there was no significant relationship between gender and the use of cloud computing (t = 1.192, p = 0. 437) this implies that gender does not determine the use of cloud resources among Science teachers. The same applied to the use of cloud resources with no noteworthy difference between male and female science teachers (χ2 = 0.720, p > 0.05). These results imply that the gender differential in the adoption of educational technology may be decreasing in this regard, contrary to what has been observed in prior studies. The results presented herein are optimistic from an equity standpoint; however, they also provide a stimulus to future research that is aimed at exploring other variables that could shape the utilization of cloud resources in education, including support, training, and infrastructure. Hence, the study concludes by proposing Professional Development PD programs as well as policy changes aimed at enhancing equitable and effective utilization of cloud resources in science instruction while the findings may be useful for similar contexts in developing nations

Social Media Use and Entrepreneurship Development in Nigeria: Lagos and Onitsha in Focus

This study examines the use of social media platforms - Facebook and Whatsapp - and how they support the growth of Small and Medium Scale Enterprises (SMEs) in two major cities in Nigeria, Lagos and Onitsha. Hinged on the Diffusion of Innovations and Technological Acceptance Models, it uses descriptive survey research design to study 300 SMEs in the selected areas using the questionnaire instrument. Findings reveal the preponderance of Whatsapp usage, leading to greater market accessibility and enhanced customer relations. These outcomes have significant effects on the development of the SMEs. In spite of the potentials for increased visibility of the two interactive social platforms, many business owners are oblivious of their existence! They would need to be enlightened about the usage of social media as a component of their economic growth strateg