Direct Mailing Decisions for a Dutch Fundraiser

Direct marketing firms want to transfer their message as efficientlyas possible in order to obtain a profitable long-term relationshipwith individual customers. Much attention has been paid to addressselection of existing customers and on identifying new profitableprospects. Less attention has been paid to the optimal frequency ofthe contacts with customers. We provide a decision support system thathelps the direct mailer to determine mailing frequency for activecustomers. The system observes the mailing pattern of these customersin terms of the well known R(ecency), F(requency) and M(onetary)variables. The underlying model is based on an optimization model forthe frequency of direct mailings. The system provides the directmailer with tools to define preferred response behavior and advisesthe direct mailer on the mailing strategy that will steer thecustomers towards this preferred response behavior.decision support system;direct marketing;Markov decision process

Do employees with Flexible Contracts receive less Training?

For the growing group of flexible workers, further investments in their human capital are even more important than for employees with permanent contracts, because the labour market position of flexible workers is continuously at risk. In this paper, we analyse the participation rate of flexible employees in company training. We will simultaneously estimate the determinants of receiving continuing vocational training and the duration of this training in a sample selection model. The estimation results indicate that flexible employees receive about half as much training with the current employer than permanent employees. A Blinder-like decomposition analysis shows that 40% of this difference is due to the fact that employers are more willing to invest in the human capital of permanent employees. However, flexible workers who do get training participate in training of at least the same duration as that of the permanent employees.education, training and the labour market;

Determining the direct mailing frequency with dynamic stochastic programming

Both in business to business and in consumer markets direct mailings are an important means of communication with individual customers. This paper studies the mailing frequency problem that addresses the issue of how often to send a mailing to an individual customer in order to establish a profitable long-term relationship rather than targeting profitable groups of customers at every new mailing instance. The mailing frequency is optimized using long-term objectives but restricts the decisions to the number of mailings to send to the individual over consecutive finite planning periods. A stochastic dynamic programming model that is formulated for this problem is easy to solved for many applications in direct mailing. A particular implementation of the model will provide the direct mailer with controls to stimulate desired response behavior of their customers. The model is calibrated for a large non-profit organization and shows that very large improvements can be achieved by approaching the mailing strategy with the mailing frequency problem, both in the number of mailing to send and in the profits resulting from the responses.Direct marketing;Stochastic dynamic programming

XMM-Newton observations of two transient millisecond X-ray pulsars in quiescence

We report on XMM-Newton observations of two X-ray transient millisecond pulsars (XRTMSPs). We detected XTE J0929-314 with an unabsorbed luminosity of \~7x10^{31} erg/s. (0.5-10 keV) at a fiducial distance of 10 kpc. The quiescent spectrum is consistent with a simple power law spectrum. The upper limit on the flux from a cooling neutron star atmosphere is about 20% of the total flux. XTE J1807-294 instead was not detected. We can put an upper limit on the source quiescent 0.5-10 keV unabsorbed luminosity <4x10^{31} erg/s at 8 kpc. These observations strenghten the idea that XRTMSPs have quiescent luminosities significantly lower than classical neutron star transients.Comment: 4 pages including 1 figures. Accepted for publication in A&A Letter

Evaluating Direct Marketing Campaigns: recent findings and future research topics

This paper contains a survey of the recent literature on the evaluation of direct marketing campaigns. We give an outline of the various stages included in such a campaign. Next, we review the statistical methods most frequently used and we review the general findings from using these methods.direct marketing;target selection;evaluation;quantitative models

Spin Excitation Spectrum of La1−xAx_{1-x}A_xMnO3_3

As an effective model to describe perovskite-type manganates (La,$A$)MnO$_3$, the double-exchange model on a cubic lattice is investigated. Spin excitation spectrum of the model in the ground state is studied using the spin wave approximation. Spin wave dispersion relation observed in the inelastic neutron scattering experiment of La$_{0.7}$Pb$_{0.3}$MnO$_3$ is reproduced. Effective values for the electron bandwidth as well as Hund's coupling is estimated from the data.Comment: 10 pages LaTeX including 4 PS figure

Temperature dependent asymmetry of the nonlocal spin-injection resistance: evidence for spin non-conserving interface scattering

We report nonlocal spin injection and detection experiments on mesoscopic Co-Al2O3-Cu spin valves. We have observed a temperature dependent asymmetry in the nonlocal resistance between parallel and antiparallel configurations of the magnetic injector and detector. This strongly supports the existence of a nonequilibrium resistance that depends on the relative orientation of the detector magnetization and the nonequilibrium magnetization in the normal metal providing evidence for increasing interface spin scattering with temperature.Comment: 5 pages, 4 figures, accepted for publication in PRL, minor corrections (affiliation, acknowledgements, typo

Determining the direct mailing frequency with dynamic stochastic programming

Both in business to business and in consumer markets direct mailings are an important means of communication with individual customers. This paper studies the mailing frequency problem that addresses the issue of how often to send a mailing to an individual customer in order to establish a profitable long-term relationship rather than targeting profitable groups of customers at every new mailing instance. The mailing frequency is optimized using long-term objectives but restricts the decisions to the number of mailings to send to the individual over consecutive finite planning periods. A stochastic dynamic programming model that is formulated for this problem is easy to solved for many applications in direct mailing. A particular implementation of the model will provide the direct mailer with controls to stimulate desired response behavior of their customers. The model is calibrated for a large non-profit organization and shows that very large improvements can be achieved by approaching the mailing strategy with the mailing frequency problem, both in the number of mailing to send and in the profits resulting from the responses

Low Temperature Magnetic Properties of the Double Exchange Model

We study the {\it ferromagnetic} (FM) Kondo lattice model in the strong coupling limit (double exchange (DE) model). The DE mechanism proposed by Zener to explain ferromagnetism has unexpected properties when there is more than one itinerant electron. We find that, in general, the many-body ground state of the DE model is {\it not} globally FM ordered (except for special filled-shell cases). Also, the low energy excitations of this model are distinct from spin wave excitations in usual Heisenberg ferromagnets, which will result in unusual dynamic magnetic properties.Comment: 5 pages, RevTeX, 5 Postscript figures include

Multiwavelength spectral evolution during the 2011 outburst of the very faint X-ray transient Swift J1357.2-0933

We report our multiwavelength study of the 2011 outburst evolution of the newly discovered black hole candidate X-ray binary Swift J1357.2-0933. We analysed the Swift X-ray telescope and Ultraviolet/Optical telescope (UVOT) data taken during the ~7 months duration of the outburst. It displayed a 2-10 keV X-ray peak luminosity of ~1E35(D/1.5 kpc)^2 erg s-1 which classifies the source as a very faint X-ray transient. We found that the X-ray spectrum at the peak was consistent with the source being in the hard state, but it softened with decreasing luminosity, a common behaviour of black holes at low luminosities or returning to quiescence from the hard state. The correlations between the simultaneous X-ray and ultraviolet/optical data suggest a system with a black hole accreting from a viscous disc that is not irradiated. The UVOT filters provide the opportunity to study these correlations up to ultraviolet wavelengths a regime so far unexplored. If the black hole nature is confirmed, Swift J1357.2-0933 would be one of the very few established black hole very-faint X-ray transients.Comment: 6 pages, 2 tables, 5 figures. Accepted by MNRA