Management discourse: Talking the power walk in organizational communication

How does management talk the power walk in organizations? By giving straightforward orders since this is a traditional managerial prerogative which does not require an understanding of the subtleties of discourse and the finer aspects of interpersonal communication? Or should management avoid potentially face-threatening orders and concentrate on subtle and discreet manifestations of power in which discourse becomes an important tool when communicating with internal and external stakeholders

Translation and Communication. The Influence of Culture and Context in Danish and British Sales Brochures

Using a framework of culture and context, the present case study compares the English language version of a standardized sales brochure, produced in Denmark, to a culturally adapted brochure made especially for the British market. First, the analysis demon-strates the influence of cultural contexts on the concept of appropriate product settings. Second, the analysis illustrates how differences in coding and decoding processes influ-ence the stylistics of product descriptions and the choice of selling points in Denmark and in Britain

Language as a branding tool

Branding normally concerns products or corporations. Coca-Cola is a strong product brand. Applecombines a strong product brand with a unique corporate brand. In the modern businessenvironment, however, the concept of branding now encompasses the branding of managementphilosophies and management activities as reflected in the branding of the popular managementphilosophy of Lean. Language, metaphors and special lexical choices play an important factor in thebranding of Lean management as unique and innovative

Language as a branding tool

Branding normally concerns products or corporations. Coca-Cola is a strong product brand. Applecombines a strong product brand with a unique corporate brand. In the modern businessenvironment, however, the concept of branding now encompasses the branding of managementphilosophies and management activities as reflected in the branding of the popular managementphilosophy of Lean. Language, metaphors and special lexical choices play an important factor in thebranding of Lean management as unique and innovative

"Am I really ready to go home?" : a qualitative study of patients' experience of early discharge following an Enhanced Recovery Programme for Liver Resection Surgery

This qualitative data demonstrates some of the complexities of patients' expectations and experiences of the ERP. Whilst patients generally experience the ERP positively, they also have concerns about the process. The study highlights areas where additional support may be needed for patients enrolled in ERPs and discharged early

What Makes Dependency on Homecare Bearable? A Phenomenological Study

Becoming dependent on homecare in old age is a radical life change that requires complex adaption. The purpose of this study was to explore the existential dimension of being dependent on homecare with a particular focus on what makes dependency bearable. In total, 15 older people living in Denmark or Norway were interviewed using a phenomenological approach. The material was analyzed employing Max van Manen’s meaning-giving approach coined “Phenomenology of practice.” During the analysis, four themes emerged: pure acceptance of an inevitable situation, acting independently as much as possible, negotiating to receive good care, and gratitude toward caring caregivers. The results point to a need for respectful and individualized homecare leveling out the subordinate position in which dependency on homecare tends to place older people

Fagkultur og organisation som jokere - efteruddannelse af blandede målgrupper

Første gang publiceret i UNEV nr. 8: Tilrettelæggelse af efter- og videreuddannelse på universitetet, nov. 2006, red. Sanne Almeborg og Tom Nyvang.ISSN 1603-5518. Efteruddannelse af grupper fra offentlige organisationer eller private virksomheder stiller andre krav til både formidlingsform og underviserrolle end den traditionelle universitetsundervisning, fordi deltagerne kan have meget forskellig uddannelsesbaggrund, og udfylde vidt forskellige funktioner på forskellige niveauer i deres organisation. Artiklen undersøger behovet for differentiering og individuel tilpasning, og ser på hvilket forhåndskendskab til organisation, arbejdsområder og uddannelsesbaggrund, der kan gøre det muligt for underviseren at tilpasse undervisningen så den matcher et givet holds profil. Der argumenteres for at kursisternes baggrund, fagkultur og konkrete, organisatoriske ramme skal have en mere synlig plads i diskussionen af bl.a. begrebet undervisningskvalitet