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21 research outputs found

Windward Islands’ Marketing and Development: Implications for Canadian Trade

Author: CA Ross
DR Webb
K Levitt
LA Mitchell
PR Cateora
WG Demas
WH Griffith
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2015
Field of study

Sales Adaptation in Japan; an Expansion of the Contingency Model

Author: AMFS Fenigstein
BA Weitz
BA Weitz
CP Schuster
DT Wilson
JL Graham
PR Cateora
RL Spiro
T Robertson
TW Leigh
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

U.S. Trade Protection in the 1990s: Strategic Implications for the Automotive, Electronics, and Textile Industries

Author: A Denzau
J Barrett
JI Olnek
JM Cullertson
L Wexner
M Levinson
M Reed
P Choate
PR Cateora
R Crandall
R Feenstra
R Lawrence
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

The Multilinguistic Abilities of U.S. Marketing Majors

Author: B Parker
CU Grosse
DA Ricks
GB Stone
GE Burton
JM McCullough
PR Cateora
President’s Commission on Foreign Language and International Studies
SW McDaniel
TS Aijo
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Branding Strategies: An Evaluation within the South African Wine Export Industry

Author: Aaker DA
Armstrong G
Armstrong G
Belch GE
Birch S
Cateora PR
Chowdhury AH
Cooper DR
Crainer S
Keller KL
Kotler P
Kotler P
Kotler P
Lamb CW
Middleton S
West D
Publication venue: 'Informa UK Limited'
Publication date
Field of study

Nationalism and the Consumer: Is it Really Important?

Author: A Nagashima
C Stone
C-K Wang
CJ Eayes
D Levison
E Cundiff
GM Erickson
H Kohn
JD Daniels
JK Johansson
K Sharp
LL Snyder
LR Duffus
PR Cateora
R Gaedeke
R Mazzolini
RC Christian
RD Schooler
SW Dunn
V Terpstra
WJ Keegan
WR Smith
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2015
Field of study

Rahmenbedingungen des internationalen Marketings

Author: A Zimmermann
ET Hall
ET Hall
G Hofstede
G Hofstede
HG Meissner
HH Hinterhuber
J Zentes
JC Usunier
M de Mooij
M Minkov
M Minkov
M Sander
MR Czinkota
MW Wilkes
PR Cateora
R Hünerberg
SH Schwartz
TJ Madden
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Internationale Preispolitik — Charakterisierung, Einflußfaktoren und Probleme von Preisentscheidungen für länderübergreifend angebotene Produkte

Author: B Wieland
CAK Lovell
DA Ricks
E Gerstner
E Kulhavy
E Pausenberger
H Diller
H Diller
H Diller
H Schmalen
H Simon
H Simon
H Simon
H Simon
HJ Drumm
Institut der deutschen Wirtschaft
JC Baker
JK Weekly
LP Bucklin
ME Porter
N Piercy
PR Cateora
R Berndt
R Kreutzer
S Samiee
ST Cavusgil
Statistisches Bundesamt
U Lutz
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/1996
Field of study

International Personal Selling: A High/Low Context Perspective

Author: AJ Dubinsky
C Futrell
DA Ricks
ET Hall
ET Hall
ET Hall
ET Hall
G Hofstede
HC Triandis
JF Hair
JL Graham
JS Hill
JS Hill
M Hecht
MM Bergadaa
N Dawar
PR Cateora
R Erffmeyer
RV Levine
S Agarwal
SC Jain
SH Kale
SJ Ramsey
T Clark
T Levitt
Y Apasu
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Speaking in Tongues: Global Sport Marketing across Cultures

Author: A Guttmann
B Shore
C Canter
C Canter
D Shilbury
E Dunning
E Dunning
ET Hall
G Hofstede
G Hofstede
G Hofstede
G Hofstede
G Hofstede
J Bale
J Bale
J Gladden
J MacQancy
JC Usunier
M Bottenburg
M Glendinning
M Mooy de
PR Cateora
R Jensen
S Huntington
T Levitt
T Lusetich
V Terpstra
WH Goodenough
WJ Baker
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2003
Field of study

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