THE IMPACT OF ARTIFICIAL INTELLIGENCE ON INTELLECTUAL PROPERTY RIGHTS: NAVIGATING CHALLENGES AND OPPORTUNITIES

Artificial Intelligence (AI) is increasingly pivotal in shaping the landscape of intellectual property (IP) rights. This paper explores the multifaceted role of AI, particularly how it serves as both a facilitator and a disruptor within IP frameworks. AI technologies enhance the capability to manage and protect IP assets by improving tracking mechanisms for infringement and copyright issues, thus allowing for more efficient enforcement and compliance strategies. Additionally, AI can aid in the innovation process by providing tools for patent searches, neural patent translations, and automated identification of potential IP conflicts. However, the integration of AI into IP also raises significant challenges regarding ownership rights, originality, and the extent of protection afforded to AI-generated creations. The evolving dialogue around these issues emphasizes the urgent need for adaptive legal frameworks that can accommodate the rapid advancements in AI technology while safeguarding the rights of creators and innovators. Consequently, the implications of AI in IP rights necessitate continuous research and policy development to balance innovation with protection, ensuring that both economic growth and ethical considerations are addressed in the ongoing evolution of intellectual property law