The state of theory in three premier advertising journals : a research note

Despite its importance, little is known about the prevalence of theory in the literature on advertising research. Utilising a content analysis of the three premier advertising journals over an 11-year period, it is found that only 17% of articles have made explicit use of theory. Psychology is the discipline from which the greatest number of articles drew their theoretical frameworks, followed by sociology and economics – indeed, theories from marketing and advertising are in the minority. Limitations are noted and implications of the results are discussed.peer-reviewe

Service quality and satisfaction - the moderating role of value

The constructs of service quality, satisfaction and value are discussed. Instruments are identified and exploratory research is undertaken among customers of an audit firm to determine whether value plays a moderating role between service quality and satisfaction. Results from a moderated regression confirming such a role for value are reported. Implications are drawn and opportunities for further research are highlighted.peer-reviewe

Industrial marketing and the internet : framework for assessing communication strategies

This paper discusses the role of the Web as a strategic communication tool for industrial marketers and its position in the business-to-business communication mix. Using the concepts of purchasing decision processes and hierarchy of effects models, the paper adapts the framework for the measurement of consumer web site efficiency developed by Berthon et al. (1996) to the industrial marketing setting. Examples are given of both large and small industrial organisations that are currently using their Web sites to achieve these objectives. The strategic implications of the framework and model are discussed.peer-reviewe

Numerical simulations of the Euler system with congestion constraint

In this paper, we study the numerical simulations for Euler system with maximal density constraint. This model is developed in [1, 3] with the constraint introduced into the system by a singular pressure law, which causes the transition of different asymptotic dynamics between different regions. To overcome these difficulties, we adapt and implement two asymptotic preserving (AP) schemes originally designed for low Mach number limit [2,4] to our model. These schemes work for the different dynamics and capture the transitions well. Several numerical tests both in one dimensional and two dimensional cases are carried out for our schemes

Sustainable Notebooks: Who Carries the Cost?

The portable computer or notebook has become an integral and even essential aspect of modern life. Year-in-year its price to the consumer falls while its performance grows, yet recent analysis suggest that pound-for-pound its environmental costs are amongst the highest of any product on the planet. In this paper we explore the market price of “sustainable” notebooks. Drawing on the framework of the ‘tragedy of the commons’ we postulate that as manufacturers shift costs away from the commons to comply with sustainability standards, the cost to the consumer will inevitably rise. We test our hypothesis by comparing the prices of EPEAT Gold certified notebooks with uncertified portable computers. The results are discussed, alternative hypotheses explored and further research outlined

Gaps within the is Department: Barriers to Service Quality

While the external measurement of service quality, and even the measurement of the expectations and perceptions of internal customers, is well established in the services literature, less attention has been given to the assessment of the ‘gaps’ which cause the customer discrepancy. This paper describes a study which ascertained internal gaps (‘1 through 4\u27) in a large information systems department within a major consulting and accounting firm

Evaluation of Regional-Scale River Depth Simulations Using Various Routing Schemes within a Hydrometeorological Modeling Framework for the Preparation of the SWOT Mission

The Surface Water and Ocean Topography (SWOT) mission will provide free water surface elevations, slopes, and river widths for rivers wider than 50 m. Models must be prepared to use this new finescale information by explicitly simulating the link between runoff and the river channel hydraulics. This study assesses one regional hydrometeorological model’s ability to simulate river depths. The Garonne catchment in southwestern France (56 000 km2) has been chosen for the availability of operational gauges in the river network and finescale hydraulic models over two reaches of the river. Several routing schemes, ranging from the simple Muskingum method to time-variable parameter kinematic and diffusive waves schemes, are tested. The results show that the variable flow velocity schemes are advantageous for discharge computations when compared to the original Muskingum routing method. Additionally, comparisons between river depth computations and in situ observations in the downstream Garonne River led to root-mean-square errors of 50–60 cm in the improved Muskingum method and 40–50 cm in the kinematic–diffusive wave method. The results also highlight SWOT’s potential to improve the characterization of hydrological processes for subbasins larger than 10 000 km2, the importance of an accurate digital elevation model, and the need for spatially varying hydraulic parameters

Ethical Marketing AI?A Structured Literature Review of the Ethical Challenges Posed by Artificial Intelligence in the Domains of Marketing and Consumer Behavior

With the increasing use of AI in marketing, ethical repercussions are beginning to emerge. From privacy issues, through discrimination of marginalized groups, to emergent systemic social distortions, AI is changing the marketing ethical landscape. In this paper we conduct a structured literature review of the emerging ethical issues posed by AI in the domains of marketing and consumer behavior. We identify three clusters of ethical issues (algorithm, society and existential) and map these to the marketing domains of systems, brands, and consumers. We conclude that the field of ethical marketing AI is still very much in its infancy, but such is the rate of development ethical marketing AI is likely to become important field for academics and practitioners alike

Ethical Marketing AI?A Structured Literature Review of the Ethical Challenges Posed by Artificial Intelligence in the Domains of Marketing and Consumer Behavior

With the increasing use of AI in marketing, ethical repercussions are beginning to emerge. From privacy issues, through discrimination of marginalized groups, to emergent systemic social distortions, AI is changing the marketing ethical landscape. In this paper we conduct a structured literature review of the emerging ethical issues posed by AI in the domains of marketing and consumer behavior. We identify three clusters of ethical issues (algorithm, society and existential) and map these to the marketing domains of systems, brands, and consumers. We conclude that the field of ethical marketing AI is still very much in its infancy, but such is the rate of development ethical marketing AI is likely to become important field for academics and practitioners alike