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1 research outputs found
An exploratory investigation of aspirational consumption at the bottom of the pyramid
Author
Appadurai A.
Blocker C. P., J. A. Ruth, S. Sridharan, C. Beckwith, A. Ekici, M. Goudie-Hutton, J. A. Rosa, B. Saatcioglu, D. Talukdar, C. Trujillo, and R. Varman
+29 more
Boyatzis R. E.
Brdar I
Caplovitz D.
Carson D.
Duesenberry J. S.
Elster J.
Frank R. H.
Frisch M. B.
Gronmo S.
Hammond A.
Hayes N.
Irelan L.
Johnson K.
Karmachandani A.
Kasser T.
Kasser T.
Kasser T., Ryan, M. Richard, C. E. Couchman, and K. M. Sheldon
Mick D. G.
Moav O.
Murphy P. E.
Patton M. Q.
Prahalad C. K.
Prahalad C. K.
Prahalad C. K.
Pratish Srivastav
Proctor and Gamble India.
Seligman M. E.
Shruti Gupta
Viswanathan M.
Publication venue
'Informa UK Limited'
Publication date
Field of study
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