Effects of disliked executional techniques in advertising: A five-country comparison

This study analyzes Asian consumers' attitudes towards disliked television commercials to provide an insight into the construct of advertising dislikeability. Dislikeability is an important concept because if certain attributes of an advertisement are disliked, this can lead to potential customers disliking the brand, being dissatisfied with the advertiser, complaining about the advertisement, and/or refusing to purchase the advertised product. A total of 1,000 people were questioned in five Asian cities (Hong Kong, Shanghai, Jakarta, Bangkok and Mumbai) using telephone interviews. The study reveals seven dislike attributes: bad style of the ad, meaningless storyline, ugly or stupid characters, exaggerating product effectiveness, irresponsible or misleading content, scary or violent characters/settings, and hard-sell approaches. Findings from this study show that there is a close relationship between disliking television advertising and purchase intention. Additionally, the importance of the seven dislikeability dimensions differs between cities and product categories. Managerial implications are offered for organizations advertising in Asia

Cost benefit analysis of the Naval Postgraduate School automated travel process system

This thesis presents a cost benefit analysis of implementing Travel Manager Plus (TMP) basewide at the Naval Postgraduate School (NPS). Surveying all stakeholders involved in travel administration determined the baseline costs of the current system. The survey identified the steps and time required in pre-travel and post-travel processes. Using the total number of claims processed in FY95, the total cost of travel was determined. Interviews with the personnel currently testing TMP provided the same information for TMP. Combining these data determined the Net Present Value of implementing TMP during the years 1997-2000. Performance metrics and benchmarks were also identified to help NPS track performance and identify areas where Improvements could be made. This thesis research found cost and time savings from implementing TMP. However, the overall net present value is modest due to high outlays for purchasing and maintaining software and administering the system.http://archive.org/details/costbenefitnalys1094532244NAU.S. Navy (U.S.N.) authorsApproved for public release; distribution is unlimited

Dynamic Acoustic Detection of Boundary Layer transition

The wind tunnel investigation into the acoustic nature of boundary layer transition using miniature microphones. This research is the groundwork for entry into the National Transonic Facility (NTF) at the NASA Langley Research Center (LaRC). Due to the extreme environmental conditions of NTF testing, low temperatures and high pressures, traditional boundary layer detection methods are not available. The emphasis of this project and further studies is acoustical sampling of a typical boundary layer and environmental durability of the miniature microphones. The research was conducted with the 14 by 22 Foot Subsonic Tunnel, concurrent with another wind tunnel test. Using the resources of LaRC, a full inquiry into the feasibility of using Knowles Electronics, Inc. EM-3086 microphones to detect the surface boundary layer, under differing conditions, was completed. This report shall discuss the difficulties encountered, product performance and observations, and future research adaptability of this method

Reconciling Modern Engineering Education with the Everyday of Rural Schools and Youths

We highlight the impacts of inequitable distributions of resources across geographies, structural challenges faced in partnerships with rural schools, and the importance of asset-based arguments to recognize and engage with systemic challenges. Precollege engineering education often focuses on engaging students and teachers hands-on with novel technologies and experiences that frequently distract from systemic inequities, particularly pertaining to place. Given national efforts in rural STEM education, there is a need to recognize important contextual factors influencing precollege engineering education. Through a lens of working with rural Appalachian schools, we hope to challenge practices and assumptions in precollege engineering education

Measurement of the production of a W boson in association with a charm quark in pp collisions at √s = 7 TeV with the ATLAS detector

The production of a W boson in association with a single charm quark is studied using 4.6 fb−1 of pp collision data at s√ = 7 TeV collected with the ATLAS detector at the Large Hadron Collider. In events in which a W boson decays to an electron or muon, the charm quark is tagged either by its semileptonic decay to a muon or by the presence of a charmed meson. The integrated and differential cross sections as a function of the pseudorapidity of the lepton from the W-boson decay are measured. Results are compared to the predictions of next-to-leading-order QCD calculations obtained from various parton distribution function parameterisations. The ratio of the strange-to-down sea-quark distributions is determined to be 0.96+0.26−0.30 at Q 2 = 1.9 GeV2, which supports the hypothesis of an SU(3)-symmetric composition of the light-quark sea. Additionally, the cross-section ratio σ(W + +c¯¯)/σ(W − + c) is compared to the predictions obtained using parton distribution function parameterisations with different assumptions about the s−s¯¯¯ quark asymmetry

Search for squarks and gluinos with the ATLAS detector in final states with jets and missing transverse momentum using √s=8 TeV proton-proton collision data

A search for squarks and gluinos in final states containing high-p T jets, missing transverse momentum and no electrons or muons is presented. The data were recorded in 2012 by the ATLAS experiment in s√=8 TeV proton-proton collisions at the Large Hadron Collider, with a total integrated luminosity of 20.3 fb−1. Results are interpreted in a variety of simplified and specific supersymmetry-breaking models assuming that R-parity is conserved and that the lightest neutralino is the lightest supersymmetric particle. An exclusion limit at the 95% confidence level on the mass of the gluino is set at 1330 GeV for a simplified model incorporating only a gluino and the lightest neutralino. For a simplified model involving the strong production of first- and second-generation squarks, squark masses below 850 GeV (440 GeV) are excluded for a massless lightest neutralino, assuming mass degenerate (single light-flavour) squarks. In mSUGRA/CMSSM models with tan β = 30, A 0 = −2m 0 and μ > 0, squarks and gluinos of equal mass are excluded for masses below 1700 GeV. Additional limits are set for non-universal Higgs mass models with gaugino mediation and for simplified models involving the pair production of gluinos, each decaying to a top squark and a top quark, with the top squark decaying to a charm quark and a neutralino. These limits extend the region of supersymmetric parameter space excluded by previous searches with the ATLAS detector

Search for squarks and gluinos in events with isolated leptons, jets and missing transverse momentum at s√=8 TeV with the ATLAS detector

The results of a search for supersymmetry in final states containing at least one isolated lepton (electron or muon), jets and large missing transverse momentum with the ATLAS detector at the Large Hadron Collider are reported. The search is based on proton-proton collision data at a centre-of-mass energy s√=8 TeV collected in 2012, corresponding to an integrated luminosity of 20 fb−1. No significant excess above the Standard Model expectation is observed. Limits are set on supersymmetric particle masses for various supersymmetric models. Depending on the model, the search excludes gluino masses up to 1.32 TeV and squark masses up to 840 GeV. Limits are also set on the parameters of a minimal universal extra dimension model, excluding a compactification radius of 1/R c = 950 GeV for a cut-off scale times radius (ΛR c) of approximately 30

Measurement of the top pair production cross section in 8 TeV proton-proton collisions using kinematic information in the lepton plus jets final state with ATLAS

A measurement is presented of the $t\bar{t}$ inclusive production cross-section in $pp$ collisions at a center-of-mass energy of $\sqrt{s}=8$ TeV using data collected by the ATLAS detector at the CERN Large Hadron Collider. The measurement was performed in the lepton+jets final state using a data set corresponding to an integrated luminosity of 20.3 fb$^{-1}$. The cross-section was obtained using a likelihood discriminant fit and $b$-jet identification was used to improve the signal-to-background ratio. The inclusive $t\bar{t}$ production cross-section was measured to be $260\pm 1{\textrm{(stat.)}} ^{+22}_{-23} {\textrm{(syst.)}}\pm 8{\textrm{(lumi.)}}\pm 4{\mathrm{(beam)}}$ pb assuming a top-quark mass of 172.5 GeV, in good agreement with the theoretical prediction of $253^{+13}_{-15}$ pb. The $t\bar{t}\to (e,\mu)+{\mathrm{jets}}$ production cross-section in the fiducial region determined by the detector acceptance is also reported.Comment: Published version, 19 pages plus author list (35 pages total), 3 figures, 2 tables, all figures including auxiliary figures are available at http://atlas.web.cern.ch/Atlas/GROUPS/PHYSICS/PAPERS/TOPQ-2013-06

Search for dark matter in events with heavy quarks and missing transverse momentum in pp collisions with the ATLAS detector

This article reports on a search for dark matterpair production in association with bottom or top quarks in20.3fb−1ofppcollisions collected at√s=8TeVbytheATLAS detector at the LHC. Events with large missing trans-verse momentum are selected when produced in associationwith high-momentum jets of which one or more are identifiedas jets containingb-quarks. Final states with top quarks areselected by requiring a high jet multiplicity and in some casesa single lepton. The data are found to be consistent with theStandard Model expectations and limits are set on the massscale of effective field theories that describe scalar and tensorinteractions between dark matter and Standard Model par-ticles. Limits on the dark-matter–nucleon cross-section forspin-independent and spin-dependent interactions are alsoprovided. These limits are particularly strong for low-massdark matter. Using a simplified model, constraints are set onthe mass of dark matter and of a coloured mediator suitableto explain a possible signal of annihilating dark matter