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6 research outputs found

A Path Analytic Model of the Relationship between Event Involvement and Sponsors Recall

Author: A. A.Mitchell
A. D.Miyazaki
B.Walliser
C.Boshoff
D. A.Laverie
D. L.Wann
E. G.Sozer
J. A.Tripodi
J.Verity
K.Alexandris
M. D.Shank
R.Grohs
R.Tsiotsou
S.Easton
S.Gilaninia
T. B.Cornwell
W.Dees
Y.Lwasaki
Publication venue: 'IGI Global'
Publication date: 01/01/2015
Field of study

Predicting the Attentional Effect of Sport Sponsorship Information as an Innovative Evaluation Approach

Author: A.Duchowski
A.Green
B.Walliser
C.Bishop
C.Breuer
C.Breuer
G. Y.Koo
H.-S.Lee
J. A.Tripodi
J.-B.Felten
K. P.Gwinner
K.Backhaus
K.Gwinner
K.Holmqvist
K.Sacharin
M. I.Posner
M.Bruhn
M.Milosavljevic
M.Reiser
N.Chavanat
N.Geach
N.O'Reilly
N.O'Reilly
R.Grohs
S. E.Palmer
S.Haykin
T. B.Cornwell
T. H.Davenport
U.Ansorge
W. D.Hoyer
W.Dees
Y.Tsuji
Publication venue: 'IGI Global'
Publication date: 01/01/2014
Field of study

Effect of Image Transmission in Sports Sponsorship in Chile

Author: A. M.Levin
A.Smith
B.Walliser
C. D.Frey
C.Bernal
C.Pérez Carballada
D. K.Stotlar
D.Thwaites
E.Bigne
F.Huber
I.Kutintara
J.Amis
J.Mancebo
J.Obregon
J.Rivera
K.Kim
L.Komoroski
M.Alonso
N. A.Hart
N. K.Pope
N.Braidot
N.Chanavat
P.Sánchez
R. L.Irwin
R.Barreda
R.Grohs
R.Hernández Sampieri
R.Hernández Sampieri
R.Irwin
R.Matus
S.Fullerton
S.Fullerton
T.Meenaghan
W.Dees
Publication venue: 'IGI Global'
Publication date: 01/01/2014
Field of study

The Roles of Sports Sponsorship and Brand Management in Global Sports Marketing

Author: A. D.Miyazaki
A. M.Moorman
A.Apostolopoulou
A.Metcalfe
A.Richelieu
B. G.Pitts
B. J.Mullin
B. W.Ritchie
B.Donahay
B.VanAuken
D. P.Roy
D. R.Howard
D.Shilbury
I.Clarke
J. A.Tripodi
J. M.Gladden
J. M.Gladden
J. M.Gladden
J. M.Gladden
J. M.Gladden
J. S.Hill
J.Amis
J.Covin
J.Henseler
J.Miller
J.Santomier
K.Alexandris
K.Miloch
K.Roy
L. L.Mao
L.Kesler
L.Ukman
M. D.Shank
M.Bloxham
M.Cooke
R. H.Koble
R.Grohs
R.Junco
R.Wolcott
S. D.Ross
S. D.Ross
S. D.Ross
S. R.Christensen
S.Chadwick
S.Chadwick
S.Roche
T. G.Cornwell
X. S.Yang
Publication venue: 'IGI Global'
Publication date: 01/01/2015
Field of study

Digital Media and Sports Advertising

Author: A. D.Miyazaki
B. D.Till
B. D.Till
B. J.Mullin
B.Harvey
B.Walliser
C. H.Amato
D. H.Dean
D. K.Stotlar
D. L.Wann
D.Kaplan
D.Zillmann
G. J.Tellis
H.Stipp
J. A.Fortunato
J. A.Fortunato
J. A.Fortunato
J. A.Fortunato
J. D.Leckenby
J.Lombardo
J.Ourand
J.Savary
K. P.Gwinner
L. A.Wenner
L. A.Wenner
L. R.Sloan
L.Ukman
M.DeFleur
M.Shank
P. G.Quester
P. M.Pedersen
P.Smolianov
R. L.Irwin
R. V.Bellamy
R. V.Bellamy
R.Grohs
R.Madrigal
R.Thomaselli
S. W.Kelley
S.Shaw
T. A.Shrimp
T. A.Tutko
T. B.Cornwell
T. B.Cornwell
T. O.O’Guinn
T.Lefton
T.Meenaghan
Publication venue: 'IGI Global'
Publication date: 01/01/2011
Field of study

The Transfer from a Major Sport Event to a Sponsoring Brand

Author: A.Mathieson
B. E.Ashforth
B.Harvey
B.Walliser
C. M.Hall
C.Fornell
D. C.Gilbert
D. G.Ko
D. L.Wann
D. M.Sandler
E. E.Jones
E. J.Mayo
F. M.Nicosia
G. A.Schmoll
G. T.Kyle
G. T.Trail
G.Trail
H.Gibson
H.Tajfel
H.Wold
H.Wold
J. A.Howard
J. F.Engel
J. F.Hair
J. L.Eugenio-Martin
J. S.Fink
J.Aldás
J.Crimmins
J.Pine
J.Rajaretnam
J.Standeven
K.Alexandris
L.Bello
L.Salciuviene
M.Clawson
M.Latiesa
M.Stone
M.Weed
P. S.Speck
R. F.Falk
R.Esteve Secall
R.Grohs
R.Teare
S.Wahab
T. B.Cornwell
T. M.Hickman
T.Hinch
V. T. C.Middleton
W. W.Chin
W. W.Chin
W.Dees
Y.Iwasaki
Publication venue: 'IGI Global'
Publication date: 01/01/2015
Field of study

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