EFFECT OF LENGTH OF STAY ON GUEST SATISFACTION-AN EMPIRICAL STUDY OF INDIAN HOTEL INDUSTRY

The unpredictable and dynamic changes experienced by the corporate world have transformed the business environment. Now the key for remaining successful is in retaining customers rather than in acquiring customers. Customer satisfaction is considered the essence of success in today's highly competitive world of business, and it has become the corporate goal as more and more companies strive for quality in their product. The purpose of this article is to examine the influence of ‘length of stay’of a guest in a hotel, on satisfaction, revisit intention and making favorable referrals. This paper considers the reaction of ‘international travelers’ who have boarded their flight from Chennai, India. Outcome of this research indicates that one of the critical challenges faced by the hoteliers is to create opportunities to their guests to experience (all) the facilities available in the hotel, especially for those who stay for a shorter period. Results shows that length of stay positively influences the satisfaction level but not revisit attitude and positive referrals. However satisfied guests tends to revisit the same hotel in future and likely to refer to their friends and relatives.’ Satisfaction is the nucleus and everything revolves around it and duration of stay is one of the major determinants of hotel factors which is a major predictor of satisfactionHotel industry, Guest satisfaction, Length of stay, purpose of visit, revisit, recommendation

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Not AvailableRoot knot nematode (Meloidogyne incognita) and soft rot bacterium Pectobacterium carotovorum subsp. carotovorum are major pathogens of carrot (Daucus carota) throughout the world, reducing both quality and quantity of marketable yield. Bacillus subtilis IIHR BS-2, a potential biocontrol agent, was evaluated against the nematode-bacterium disease complex in carrot under in vitro and field conditions. Under in vitro, culture filtrates of B. subtilis not only exhibited strong nematicidal activity by inhibiting the hatching of M. incognita eggs (94.65%) and causing juvenile mortality (91.26%), but also inhibited the growth of P. carotovorum (60.6%). Liquid formulation of B. subtilis IIHR BS-2 (CFU −1 × 108 per ml) was tested under field conditions as seed treatment (10 ml kg−1 seeds) and soil application (after enrichment in vermicompost), individually and in combination, and compared with application of chemicals (carbofuran and streptocycline) and untreated control. Among all the treatments, seed treatment together with soil application of B. subtilis (5 l ha−1) enriched vermicompost (2 tons ha −1) recorded the maximum increase in carrot yield (28.8%) and decrease in nematode population (69.3%) and disease incidence (70.2%). This was followed by treatment with chemicals (carbofuran 1 kg a.i. ha−1 + streptocycline- 0.02%) which recorded 62.2% and 68.15% decrease in disease incidence and nematode population, respectively. This study proves the bioefficacy of B. subtilis IIHR BS-2 and demonstrates its appropriate delivery mechanism through enrichment in vermicompost for managing nematode disease complex and reaping maximum yield in carrot under field conditions.Not Availabl