Spin waves in the (0,pi) and (0,pi,pi) ordered SDW states of the t-t' Hubbard model: Application to doped iron pnictides

Spin waves in (0,pi) and (0,pi,pi) ordered spin-density-wave (SDW) states of the t-t' Hubbard model are investigated at finite doping. In the presence of small t', these composite ferro-antiferromagnetic (F-AF) states are found to be strongly stabilized at finite hole doping due to enhanced carrier-induced ferromagnetic spin couplings as in metallic ferromagnets. Anisotropic spin-wave velocities, spin-wave energy scale of around 200meV, reduced magnetic moment, and rapid suppression of magnetic order with electron doping x (corresponding to F substitution of O atoms in La O_{1-x} F_x Fe As or Ni substitution of Fe atoms in Ba Fe_{2-x} Ni_x As_2) obtained in this model are in agreement with observed magnetic properties of doped iron pnictides.Comment: 13 pages, 3 figure

Characteristic study, its identification and self-tuned approach to control hydro-power plants

The water time constant and mechanical time constant greatly influences the power and speed oscillations of hydro-turbine-generator unit. This paper discusses the turbine power transients in response to different nature and changes in the gate position. The work presented here analyses the characteristics of hydraulic system with an emphasis on changes in the above time constants. The simulation study is based on mathematical first-, second-, third- and fourth-order transfer function models. The study is further extended to identify discrete time-domain models and their characteristic representation without noise and with noise content of 10 & 20 dB signal-to-noise ratio (SNR). The use of self-tuned control approach in minimising the speed deviation under plant parameter changes and disturbances is also discussed

What makes brands achieve iconic status?

We propose that brands do not achieve iconic status by chance. This article focuses on how brands manage iconic status effectively. Drawing on an exploratory study of iconic brands, we identify a brand's ability to inspire consumers and connect with them on a personal level as well as its visual identity and presence in consumers' mind as critical elements of brand status. Consumers' perceptions of a sample of brands were investigated through in-depth interviews, followed by the examination of these brands' activities through case-study analyses. The alignment between brand strategies and the relevant features highlighted by consumers was then assessed. A comprehensive framework for achieving iconicity is presented and discussed.Working Pape

Hooked by Design: How Social Media Makes and Breaks Us

This thesis examines the evolving influence of social media platforms on user behavior, corporate engagement, and digital communication norms. Tracing the historical emergence of major platforms, it analyzes how psychological principles underlying attraction, engagement, and retention have been embedded within digital environments to shape user experiences. Drawing on case studies and international examples, the research highlights how cultural and economic factors — particularly in the United States — have influenced the adoption and monetization of social media. The study also explores broader shifts, including the rising commercialization of digital spaces and the evolving role of social media as both an information gateway and a tool for corporate reputation management. By connecting behavioral psychology with the strategic evolution of platform design and user interaction, the thesis offers new insights into how digital ecosystems mold consumer behavior and reshape global communication patterns