Readers Digest Survey of Europe Today, 1969

Abstract copyright UK Data Service and data collection copyright owner.The original objective was to produce a marketing survey of 16 countries in Western Europe, to measure their differences as consumers over a wide range of goods and services, and to see how subscribers to European editions of the <i>Reader's Digest</i> compared against the total population of each country. The results are of interest, however, to social planners, sociologists and students of Europe as well as to marketing organizations.Main Topics:The survey, carried out in 16 western European countries in 1969, was intended to up-date and extend the coverage of the 1963 Products and People survey (Survey Number 1511). Coverage was expanded to cover all the countries of EFTA as well as Finland, Spain and the Republic of Ireland. Like the 1963 study, this survey was intended primarily to be a marketing survey of western European countries, to measure these countries' differences as consumers over a wide range of goods and services, and to see how subscribers to the Reader's Digest compared against the total population of each country. However, a number of other broader attitudinal questions have been added, as in 1963, which give the survey a much wider relevance and potential audience than might otherwise be expected. Apart from measuring these and ownership of more than 200 consumer goods and services, information was also collected about the people and families of Europe and their attitudes over a wide range of topics. We present a broad overview of these below. See the questionnaire for more specific information on actual questions asked. 1. Families, Homes and Possessions: size and compostition of households; occupational structures; family incomes; education backgrounds; languages spoken and read; religions; types of accommodation, amenities and tenure; savings, insurance. 2. In the Home: labour-saving equipment; kitchen equipment; washing and cleaning. 3. Food and Drink: information on types of food and drink consumed, preferred. 4. The Leisure Hours: television viewing; involvement in various specified leisure activities, including adult education; second home ownership; pet ownership. 5. Transport and Tourism: automobile ownership; holiday activities and travel. 6. Fashion: attitudes to fashion; amount spent on grooming aids, cosmetics, clothing, wrist-watches. 7. Attitudes to Europe: sense of well-being; knowledge of and attitudes to Common Market and European union; national images and perception of same; identification of and attitudes towards various countries and their products. 8. Socio-Cultural Attitudes: attitudes to advertising; the generation gap; social tolerance (class, sex, religion, colour etc.), attitudes towards law-breakers and social justice; honesty and family relationships

Illustrated history of South Africa : the real story.

Includes bibliographical references (pages 554-559) and index.4. Diamonds, gold and war (1868-1902). Chronology ; The discovery of diamonds ; Confederation, the attempts ; Painting the map red ; Republic reborn ; The discovery of gold ; The changing face of African society ; Life of the times: the 'naughtyy nineties' ; The colonial zenith ; Indian South Africans ; Life on the land ; South African Republic before the war ; Causes of the South African War ; South African War: the formal war ; South African War: the informal war --^5. Union and disunion (1902-48). Chronology ; The aftermath of war ... ; Indian and coloured protest movements ; The rise of modern African politics ; The founding of the ANC ; A split in Afrikanerdom ; Miners and the 1922 strike ; The foundations of apartheid ; Rural resistance and 'black peril' ; Poor whites and Afrikaner nationalism ; The assault on the Cape franchise ; Economic recovery, and the Second World War ; Life of the times: Second World War ; Africans and the cities ; The new black activists ; Part 6. Apartheid and defiance (1948-76). Chronology ; The vote for apartheid ; A decade of division (1948-58) ; ANC and defiance ; Apartheid and the Cape franchise ; PAC and the Sharpeville shootings ; The swing to violence ; Life of the times: making South African music ; The 'sixties' boom ; 'National states' and forced removals ; Detente and desperation --^7. Resistance, negotiation and reconstruction (1976- ). Chronology Soweto and black consciousness ; Misinformation and total strategy ; Namibian independence ; Tricameral parliament ; Conflict and coercion ; Dismantling apartheid ; The battle for hearts and minds ; Life of the times: the many faces of a changing South Africa ; The handover of power.1. The peopling of Southern Africa (to 1652). Chronology ; Africa the cradle of man ; San hunter-gatherers and Khoikhoi herders ; The Iron Ages ; The first contact ; The Dutch come to stay; 2. The fatal impact (1652-1800). Chronology ; Khoikhoi and colonists ; Settlers and slaves ; Trekboers and Khoisan ; Life of the times: 18th century Cape Town ; African societies in the 17th and 18th centuries ; Raids, war and rebellion in the eastern Cape; 3. Conquest & dispossession (1800-68). Chronology ; The rise of the Zulu kingdom ; Upheaval in southern Africa ; Boer, Brit and Khoisan ; The attack on Xhosa independence ; Causes of the Great Trek ; The Great Trek ; Life of the times: settlers and Voortrekkers ; Cape liberalism ; Wool and warfare on a troubled frontier ; Beyond the Orange River ; Boers and Africans in the Transvaal ; Xhosa and missionaries ; Mpande, Natal and the Shepstone system ; The end of an epoch --^Olivier, Fani

Personal Papers (MS 80-0002)

Advertising letter from the Reader's Digest Association describing the value of their magazine and requesting the return of an order card