THE UNINTENDED PERVERTED EFFECTS OF THE RANKING OF UNIVERSITIES WITHIN THE POLITICAL ENVIRONMENTS WITHIN COUNTRIES IN TRANSITION. CASE STUDY: ROMANIA

Ranking has arrived to be compulsory for all countries as a tool to compete in the global world. The ranking’s rules are settled by some couples of global rankers. When their practices are implemented into national environments, mainly in countries under transition, some perverted effects might appear. The paper focuses on effects on politic environments and their follow up on academic communities, students and parents, and civil society as an effect of mass media involvement. The theoretical issues are illustrated by the outcomes in Romania particularly as a consequence of the application of the Educational Law since January 2011.academic reform in Romania, universities’ ranking, reorganization of universities

CONSIDERATIONS CONCERNING THE REORGANIZATION OF A UNIVERSITY: LUCIAN BLAGA UNIVERSITY OF SIBIU

The world is in crisis. The academic system, its core, too. It has to reorganise, to reform itself. Several steps were taken by developed countries but also the emerging ones or the new comers. In Romania, a new Education Low has settled a deep reform for universities. Observing the academic autonomy, each university has to find its new way according to the principles of the Education Low. Our case study refers on a middle seize university of regional vocation. The paper investigate the main factors to be considered on general context, national context and the university’s one in the process of reforming and restructuring the university.academic reform, universities’ ranking, reorganization of universities

THE COMPETITIVENESS THROUGH COMMUNICATION: CASE STUDY: THE EUROPEAN CULTURAL CAPITALS

Competitiveness is usually linked to lowest price, higher profit. In postmodern economies, where “experiences” are produced and dealt the price is only on element, not the most important. The case study “European Cultural Capitals” is made on Sibiu 2007 experience: Sibiu, as a community, as a town have had to prove a better competitiveness when it has applied to have the honor and its competitiveness is measured by specific indicators in comparing with former European Cultural Capitals. The paper analyze some indicators that can measure the competitiveness in such a field.competitiveness, communication, european cultural capital

2007 EUROPEAN CULTURAL CAPITAL IN SIBIU – PRELIMINARY FINDINGS CONCERNING THE IMPACT ON MAJOR STAKEHOLDERS

The surveys conducted in Sibiu to evaluate the long term effects of European Cultural Capital in Sibiu in 2007 were carried on during 2008 and 2009. Works are in progress. The preliminary findings concerning the impact on major stakeholders have focused on the main goals of the event: image of Sibiu, economic, social and cultural impact, results of renovation’s works, but they have also highlighted effects on local pride, implication of local authorities. As such a kind of research is carried on in Sibiu and for Romanian tourism for the first time, preliminary results might start an open debate about using such research methods in Romania as a suitable tool to evaluate the competitiveness of a major event.impact, image, renovation, pride, social impact, transformation, challenges

The Impact of the 2007 European Cultural Capital in Sibiu: A long term perspective

This study of the impact of the European Cultural Capital in Sibiu in 2007 is part of an ongoing programme of research initiated by the European Association for Tourism and Leisure Education (ATLAS) in 1999. This programme of research aims to examine the implementation and effects of this increasingly popular event throughout Europe. The European Capital of Culture staged in Sibiu during 2007 was a unique event. It was the first European Capital of Culture (ECOC) to be staged in one of the post-2004 EU accession countries, and it represented a major challenge in being staged just as Romania was joining the EU. The original evaluation report published in 2007 by ATLAS (Richards and Rotariu, 2007), indicated that the event programme had successfully met many of the short-term aims, attracting large numbers of visitors, increasing cultural participation and improving the image of the city in Romania and abroad. Measuring the other, often less tangible impacts of the event requires a longer-term monitoring strategy. ATLAS has therefore undertaken a continuous monitoring programme for the City of Sibiu over the past three years. This research includes a number of different elements:regular surveys of residents and visitors, analysis of tourism flows and other statistics, Interviews with stakeholders in the city, Data from the regular surveys carried out by ATLAS in other parts of Europe. This report provides a summary of some of the major findings of the research to date, mainly based on the resident and visitor surveys.European Cutural Capital; cultural tourism;

TOURISM AS MASS MEDIA: FROM THE WEEKEND TO SEVEN EARNING DAYS

When saying “tourism” people use to think at good times, at leisure, lake of work. Is “tourism” just a way of spending free time? I doubt. Because the main economic sector in the world economy is desalinated for rich peoples, rich countries. It seams hopeless to discuss the tourism desires of Ethiopian population or of the 30% of poor of Romania etc. I focused on the subject and I found out a new perspective. I propose to focus on 4 main directions: (1) Mass media and tourism: in order to see if we can take tourism as a mass media; (2) Some major characteristics of tourism as mass media, some attributes on this regard; (3) Some major changes, present and predictable in the near future; (4) Possible options to booth the European heritage on the horizon of the 21st century.mass media, tourism, classic tourism, informal tourism

Tourism as Mass-media: a suitable global Tool acting locally - a possible Option to appraise the European Heritage on the 21st Century

During the sixties, tourism has turned into a mass movement. By comparison with the mass media, we can identify all basic characteristics of the latter: a location where the message is elaborated to be then spread through specific channels of distribution bearing in mind the same goals. Moreover, tourism as mass media allows the "target" to check the information on location during the trip, a kind of feed back that makes the information the more trustworthy. Virtual tourism has brought new challengesmass media, tourism, virtual tourism

Ten years of cultural development in Sibiu: The European cultural capital and beyond

This study presents the results of a ten year monitoring programme on cultural and tourism development in the city of Sibiu. Over the ten year research period the programme expanded to cover a wide range of data sources, including resident and visitor surveys, stakeholder interviews and secondary statistical data. The research started at a fairly low level with studies of single events in the cultural agenda of Sibiu. The programme was significantly expanded in 2007 thanks to the staging of the European Capital of Culture in the city. Support from the ECOC allowed the scale of the research to be increased. Since 2007 the Lucian Blaga University has continued to collect data using its own resources. This study is unique as it is probably the first long-term study of the cultural and tourism development of a city in a former Socialist country in Central and Eastern Europe. The data in the current report build on and extend the analysis provided in the earlier report “The Impact of the 2007 European Cultural Capital in Sibiu: A long term perspective”, published in 2010. This research includes a number of different elements: regular surveys of residents and visitors, analysis of tourism flows and other statistics, Interviews with stakeholders in the city, Data from the regular surveys carried out by ATLAS in other parts of Europe. This report provides a summary of some of the major findings of the research to date, mainly based on the resident and visitor surveys.cultural tourism, European Cultural Capital, Sibiu

THE IMPACT OF CULTURAL EVENTS ON TOURISM DEVELOPMENT: SIBIU - THE EUROPEAN CULTURAL CAPITAL

This study reviews the findings of longitudinal field research in Sibiu on the cultural profile of tourists during and afterthe European Cultural Capital Programme (ECOC) and the effects of the event on local tourism. The impact of theevent can be gauged through the growth of tourism stimulated by infrastructure improvements and productdevelopment, not only in terms of increasing tourist numbers but also by the increase of local income from tourism andrelated sectors. The ECOC has turned into a model followed by many European cities seeking tourism growth andimage change. The ten years of research conducted in Sibiu have highlighted the variety of long term effects that canresult from such a complex development model, including tourism growth, changes in tourist profile, imageimprovement and increased social cohesion

Operationalising factors that explain the emergence of infectious diseases : A case study of the human campylobacteriosis epidemic

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