Analisis Efektifitas Iklan Djarum Mezzo di Media Televisi pada Mahasiswa Fakultas Ekonomi Universitas 17 Agustus 1945 Samarinda

Competition in the tobacco industry increasingly stringent makes PT Djarum must have a strategy so that products can be accepted in the market. In promoting Mezzo Djarum tobacco products are one of them through the medium of television advertising is expected to reach a broad segment of the market even though the cost is very expensive. Pemasalahan are faced is whether advertising Djarum Mezzo in the medium of television has been effective enough to attract the attention of a very broad audience. The study aims to analyze the effectiveness of television advertising Djarum Mezzo using the EPIC model. This research is a survey research using a questionnaire as a data collection tool. Questionnaire is divided into several parts: profile / demographics of respondents and respondents about the statement-perntaan EPIC dimension which includes the dimensions of empathy, persuasion, and the impact of communication. The sample was 100 respondents from the Faculty of Economics, University August 17, 1945 Samarinda. Methods of data analysis used in this study is a simple tabulation analysis and methods the average score. The results using the EPIC model analysis of the Djarum Mezzo television advertising shows that the dimensions of empathy while the effective influence of persuasion dimension, impact and influence effective communication. It showed that respondents liked, stating against the Mezzo Djarum advertising and felt that the ad was already good and easily remembered by the audience (the respondent). EPIC rate overall positive assessment, which means that the television advertising Mezzo Djarum cigarettes are effective in scale but has not maximized performance

Irritability and Emotion Perception in Young Adults

Severe irritability is impairing to affected individuals and those around them. Literature on irritability and social functioning is growing with a focus on face emotion identification tasks. Most studies, however, have been conducted in children and adolescents, leaving a gap in the literature on adults. This study sought to determine how state irritability, induced during a frustrating computer task, and trait irritability, measured through self-report questionnaires, related to the performance of seventy-five undergraduate students on a face emotion morphing task. Responses to anger were of particular interest and explored through a hostile attribution bias. During the task participants viewed brief movies of faces morphing from a neutral to a 100% prototypical emotional facial expression and were asked to stop the movie when they detected the face emotion. Participants in the frustration condition and participants with high trait irritability were expected to require greater emotional intensity in a facial expression in order to identify non-angry emotions and less intensity in order to identify anger. Results indicated that, although the frustration manipulation was successful, participants in the frustration and non-frustration conditions identified emotions at equal intensities. Participants in the frustration condition also identified happiness – the most easily identifiable emotion, and anger at comparable intensities. Trait irritability was unrelated to overall emotion intensity but correlated with hostile attribution biases. These findings suggest that the study of irritability and emotion identification should distinguish between state and trait irritability

Transradial versus transfemoral approach for percutaneous coronary intervention in cardiogenic shock: A radial-first centre experience and meta-analysis of published studies

SummaryBackgroundThe transradial approach for percutaneous coronary intervention (PCI) is associated with a better outcome in myocardial infarction (MI), but patients with cardiogenic shock (CS) were excluded from most trials.AimsTo compare outcomes of PCI for MI-related CS via the transradial versus transfemoral approach.MethodsA prospective cohort of 101 consecutive patients admitted for PCI for MI-related CS were treated via the transradial (n=74) or transfemoral (n=27) approach. Cox proportional hazards models adjusted for prespecified variables and a propensity score for approach were used to compare mortality, death/MI/stroke and bleeding between the two groups. A complementary meta-analysis of six studies was also performed.ResultsPatients in the transradial group were younger (P=0.039), more often male (P=0.002) and had lower GRACE and CRUSADE scores (P=0.003 and 0.001, respectively) and rates of cardiac arrest before PCI (P=0.009) and mechanical ventilation (P=0.006). Rates of PCI success were similar. At a mean follow-up of 756 days, death occurred in 40 (54.1%) patients in the transradial group versus 22 (81.5%) in the transfemoral group (adjusted hazard ratio [HR]: 0.49, 95% confidence interval [CI] 0.28–0.84; P=0.012). The transradial approach was associated with reduced rates of death/MI/stroke (adjusted HR: 0.53, 95%CI: 0.31–0.91; P=0.02) and major bleeding (adjusted HR: 0.34, 95%CI: 0.13–0.87; P=0.02). The meta-analysis confirmed the benefit of transradial access in terms of mortality (relative risk [RR]: 0.63, 95%CI: 0.58–0.68) and major bleeding (RR: 0.43, 95%CI: 0.32–0.59).ConclusionThe transradial approach in the setting of PCI for ischaemic CS is associated with a dramatic reduction in mortality, ischaemic and bleeding events, and should be preferred to the transfemoral approach in radial expert centres

Biomass for power plants in the off-grid operation

Diplomová práce pojednává o využití biomasy pro získávání elektřiny v ostrovních provozech. V první kapitole je vysvětlen pojem biomasa a její rozdělení. Dále je zde uveden potenciál a dostupnost biomasy. Ve druhé kapitole jsou popsány transformace biomasy do vhodné podoby paliva. Třetí až pátá kapitola popisuje přeměnu biomasy jako paliva na elektrickou energii pomocí spalovacího, Stirlingova a parního motoru. V těchto kapitolách jsou dále uvedeny parametry a ceny těchto motorů a také jednofázových a trojfázových alternátorů, které je možné na tyto motory připojit. Další kapitoly popisují výrobu elektrické energie v souladu se spotřebou a potenciálem paliva, kdy pro jednotlivé typy motorů jsou vypočítány náklady na hodinový provoz motorů a cena vyrobené elektrické energie v kilowatthodině. V poslední kapitole diplomové práce jsou uvedeny možnosti akumulace elektrické energieThe thesis discusses the use of biomass for electricity island operation. The first chapter explains the concept of biomass and its distribution. It also shows the potential and availability of biomass. The second chapter describes the transformation of biomass into a suitable fuel form. The third to fifth chapter describes the conversion of biomass as a fuel into electrical energy through combustion, Stirling and steam engine. In these chapters there are brought the following parameters and prices of these motors and single-phase and three-phase alternators that can be connected to these engines. Other chapters describe the production of electricity in line with consumption, where the cost per hour to run engines for the various types of fuel and price of the electricity produced in kilowatt hours is calculated. In the last chapter of the thesis there is described the possibility of accumulation of electrical energy.