The relationship between place branding and environmental communication: The symbolic management of places through the use of brands

This article aims to demonstrate the way in which global contemporary society manages the meaning of place through the use of brands, which, as we understand it, leads to a coming together of place branding and environmental communication; this occurs primarily through a cognitive, humanistic and rhetorical interpretation of the transformational process that converts geographical space into a brand. Furthermore, the article will outline some of the possibilities for analysing the phenomenological dimension of place branding (human–environment relationships) from the perspective of the multidimensional nature of the subjective experience of places

Complete genome sequence of the plant commensal Pseudomonas fluorescens Pf-5

Pseudomonas fluorescens Pf-5 is a plant commensal bacterium that inhabits the rhizosphere and produces secondary metabolites that suppress soilborne plant pathogens. The complete sequence of the 7.1-Mb Pf-5 genome was determined. We analyzed repeat sequences to identify genomic islands that, together with other approaches, suggested P. fluorescens Pf-5's recent lateral acquisitions include six secondary metabolite gene clusters, seven phage regions and a mobile genomic island. We identified various features that contribute to its commensal lifestyle on plants, including broad catabolic and transport capabilities for utilizing plant-derived compounds, the apparent ability to use a diversity of iron siderophores, detoxification systems to protect from oxidative stress, and the lack of a type III secretion system and toxins found in related pathogens. In addition to six known secondary metabolites produced by P. fluorescens Pf-5, three novel secondary metabolite biosynthesis gene clusters were also identified that may contribute to the biocontrol properties of P. fluorescens Pf-5