Brazilian Carbon Neutral Beef as an innovative product: consumption perspectives based on intentions' framework.

ABSTRACT - Before launching a new beef brand concept based on high sustainability and environmental production principles, the Brazilian market was tested using a survey informed by Intentions? Framework scales. To identify the determinants of the willingness to consume and pay for a new brand of beef based on Carbon-Neutral production principles, 1,000 valid responses were evaluated, using Exploratory Factor Analysis. A Hierarchical Cluster Analysis identified five classes of respondents. The classes showed general skepticism regarding exaggerated ethical and/or sustainability claims which led to rejection or indifference, particularly of those from lower income families with children. Despite this, there was an overall positive attitude toward good production practices and product innovation. The resulting typology throws a light onto consumers in markets such as Brazil or similar. The dataset could be also further explored by stakeholders in beef chain, particularly in new product development, positioning and targeting segments

Analysis of the process of technology transfer in public research institutions: the Embrapa Agrobiology case.

The literature on TT in IPPs and TT in agricultural research and technological innovation has been revised. Following this, the Embrapa Agrobiology Case and the methodological procedures used in conducting this study were presented. Subsequently, the results and the discussion of these were presented regarding the prospection of technology demand, as well as the process of technology transfer occurs. Finally, final considerations were made, appropriating conclusions, followed by limitations and propositions for the continuation of this study.SemeAd 2017

O peróxido de hidrogênio está envolvido na sinalização de longa distância do déficit hídrico controlando o fechamento estomático precoce em plantas de tomate

It has long been hypothesized that hydrogen peroxide (H2 O2) may play an essential role in root-to-shoot long-distance signaling during drought conditions. Thus, to better understand the involvement of H2 O2 in drought signaling, two experiments were carried out using tomato plants. In the first experiment, a split-root scheme was used, while in the second experiment, the tomato plants were grown in a single pot and subjected to drought stress. In both experiments, H2 O2 and catalase were applied together with irrigation. Control plants continued to be irrigated according to the water loss. In the split-root experiment, it was verified that the application of H2 O2 to roots induced a clear reduction in plant transpiration compared to untreated or catalase-treated plants. In the second experiment, we observed that H2 O2-treated plants exhibited similar transpiration when compared to untreated and catalase-treated plants under drought stress. Similarly, no difference in water use efficiency was observed. Thus, we conclude that the increase in H2 O2 in the root system can act as a long-distance signal leading to reduced transpiration even when there is no water limitation in the shoot. But it has little effect when there is a reduction in the shoot water potential.Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)Universidade de Marília – UNIMAR Center of Agrarian Sciences, SPUniversidade Estadual Paulista – UNESP Department of Biology Applied to Agriculture, SPUniversidade Estadual Paulista – UNESP Department of Biology Applied to Agriculture, SPFAPESP: 2019/20339-

Brazilian carbon neutral beef as an innovative product: consumption perspectives based on intentions’ framework

Before launching a new beef brand concept based on high sustainability and environmental production principles, the Brazilian market was tested using a survey informed by Intentions’ Framework scales. To identify the determinants of the willingness to consume and pay for a new brand of beef based on Carbon-Neutral production principles, 1,000 valid responses were evaluated, using Exploratory Factor Analysis. A Hierarchical Cluster Analysis identified five classes of respondents. The classes showed general skepticism regarding exaggerated ethical and/or sustainability claims which led to rejection or indifference, particularly of those from lower income families with children. Despite this, there was an overall positive attitude toward good production practices and product innovation. The resulting typology throws a light onto consumers in markets such as Brazil or similar. The dataset could be also further explored by stakeholders in beef chain, particularly in new product development, positioning and targeting segments