Neural networks and business modelling - An application of neural modelling techniques to prospect profiling in the telecommunications industry

Organizations operate in turbulent environments. Frequent and unexpected changes in competition, customer demands and technology increase the need for a dynamic, adaptive and knowledge-driven organization. Real-time data collected fr om operational processes and marker research can be integrated and enriched towards business information. To reduce the data-overload produced by operational information systems, new data-analysis methods have been proposed to recognize patterns or relationships. Neural networks have been recently introduced to support these data mining and decision support applications. This article describes a practical application of neural networks to a specific area of business modelling, ie. prospect profiling. It is shown that neural networks can be used in this area. The benefits and pitfalls of neural networks in such data-mining applications are evaluated.</p

Enhancing staff motivation in publicly funded research and industrial R&amp;D

This paper presents a survey in the main European R&amp;D laboratories of innovative pharmaceutical companies and Dutch Health Research Institutes, It points at human resources management directed towards staff motivation as the main faster In effective management control, It ends with a list of features of high performance laboratories.</p