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1 research outputs found
Repositioning Radio: NBC and the “Kitchen Radio Campaign” of 1953
Author
Barfield R.
Barnouw E.
+19 more
Campaign Outline
Engle T.
Glenda Cantrell
Gross B.
Hall C.
Kitchen Promotions
Kitchen Radio Promotion.
Kitchen Radio Scripts.
Macaulay F.
MacFarland D. R.
Network Identification Cues.
Phillips D. C.
Press Release
Radio in the Kitchen Spot.
Sample Scripts
Schiffer M. B.
Spot III.
Sterling C. H.
Untitled Spot
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
No full text
