The Cancer Card: metaphor and humour in online interactions about the experience of cancer

Employing a dynamic system approach, this chapter investigates the use of one particular metaphor—the ‘cancer card’—on an online forum dedicated to cancer. Far from being a common Card Game metaphor with a stable source-target mapping, the metaphor is collaboratively developed (i.e. used, re-used, adapted) to express the idea that patients can use their illness to their advantage in a variety of situations, while also reflecting a broader tendency to employ humor as a strategy for coping with adversity. An analysis of all 106 instances of ‘(cancer) card(s)’ on one of the threads of the forum shows that, though related to English expressions like ‘play the […] card’ and to conventional conceptual metaphors like LIFE IS A GAME, its use is specific to the interactions among the members of this online community. Our analysis of the ‘cancer card’ as a group-specific metaphoreme (Cameron & Deignan 2006) emphasizes that multiple interacting factors must be considered to account for such rich and complex phenomena as the use of metaphors in online interactions

An Integrated Approach to Metaphor and Framing in Cognition, Discourse, and Practice, with an Application to Metaphors for Cancer

In this article, we examine the notion of ‘framing’ as a function of metaphor from three interrelated perspectives—cognitive, discourse-based, and practice-based—with the aim of providing an adaptable blueprint of good practice in framing analysis. We bring together cognitive and discourse-based approaches in an integrated multi-level framework, and demonstrate its value to both theory and practice by applying it to a corpus-based study of violence-related metaphors for cancer. Through the application of this framework, we show that there are merits in applying the notion of framing at different levels of generality in metaphor analysis (conceptual metaphors, metaphor scenarios, and linguistic metaphors), depending on one’s research aims. We warn that researchers and practitioners need to remain aware of what conclusions can and cannot be drawn at each level, and we show the theoretical and practical advantages of taking all three levels into account when considering the use of metaphor for communicating about sensitive topics such as cancer. We emphasize the need for a ‘rich’ definition of framing, including aspects such as agency, evaluation, and emotion

Metaphors for 'good' and 'bad' deaths: A health professional view

This paper discusses the metaphors used by sixteen palliative healthcare professionals from around the United Kingdom in semi-structured interviews to describe what they see as 'good' and 'bad' deaths. The interviews, conducted for the large-scale "Metaphor in End-of-Life Care" project, are set against the background of contemporary practices and discourses around end-of-life care, dying and quality of death. To date, the use of metaphor in descriptions of different types of deaths has not received much attention. Applying the Metaphor Identification Procedure (Pragglejaz Group, 2007) we find that the difference between good and bad deaths is partly expressed via different frequencies of contrasting metaphors, such as 'peacefulness' and 'openness' as opposed to 'struggle' and 'pushing away' professional help. We show how metaphors are used to: evaluate deaths and the dying; justify those evaluations; present a remarkably consistent view of different types of deaths; and promote a particular 'framing' of a good death, which is closely linked with the dominant sociocultural and professional contexts of our interviewees. We discuss the implications of these consistent evaluations and framings in broader end-of-life care contexts, and reflect on the significance of our findings for the role of metaphor in communication about sensitive experiences

Metaphors of climate science in three genres: research articles, educational texts, and secondary school student talk

Experts are generally in agreement that anthropogenic climate change is happening and will increase in severity, but this view is not clearly reflected in more non-specialist texts. Research has shown that school students have a limited and sometimes faulty understanding of climate change. Metaphors are used by scientists in developing thought and communicating with non-scientists; they are also used by educators. This research investigates students’ understandings of climate change by comparing metaphor use in three corpora, of research articles, student educational materials, and of transcribed interviews with school students aged 11–16 from the north of England. We find that some metaphors are shared by the three corpora; where this happens, the researchers’ use tends to be highly conventionalized and technical, while educational materials extend and explore metaphors, and the students’ use is still more creative, sometimes resulting in inaccurate descriptions of the science. Students also develop some of their own distinctive metaphors based on their immediate concrete experience, and possibly on visual educational materials; these metaphors convey highly simplified and often inaccurate understandings of climate science

Uncorking the potential of wine language for young wine tourists

Effective communication with consumers underpins growth in wine knowledge that, in turn, contributes to growth in wine consumption. Indeed, tasting notes may enhance consumers’ experiences of wine. Yet wine language is full of fuzzy concepts. In this chapter, we consider the language used to talk about wine, specifically the humanlike features of wine (e.g., wine is described as honest, sexy, shy, or brooding). We demonstrate that metaphoric language is integral to the experience of wine and influences consumer behaviour. We discuss practical implications for the cellar door experience, and for effective and ethical wine communication. We conclude that metaphoric language is a pedagogical and cultural platform for engaging younger wine tourists in the cellar door experience, which is a significant revenue source for micro, small, and medium wineries

Can We Build Artificial Stem Cell Compartments?

Animals carry stem cells throughout their entire life, from embryogenesis to senescence. Their function during development and adulthood consists basically of forming and sustaining functional tissues while maintaining a small self-renewing population. They reside in a complex three-dimensional environment consisting of other nearby cells extracellular matrix components, endogenous or exogenous soluble factors, and physical, structural, or mechanical properties of the tissues they inhabit. Can we artificially recreate tissue development such that stem cells can both self-renew and be instructed to mature properly? The main factors required to regulate the maintenance and differentiation of some types of stem cells are known. In addition, new bioengineered synthetic materials that mimic extracellular matrix components can be used as initial scaffolding for building stem cell microenvironments

The study of metaphor as part of Critical Discourse Analysis

This article discusses how the study of metaphoric and more generally, figurative language use contributes to critical discourse analysis (CDA). It shows how cognitive linguists’ recognition of metaphor as a fundamental means of concept- and argument-building can add to CDA's account of meaning constitution in the social context. It then discusses discrepancies between the early model of conceptual metaphor theory and empirical data and argues that discursive-pragmatic factors as well as sociolinguistic variation have to be taken into account in order to make cognitive analyses more empirically and socially relevant. In conclusion, we sketch a modified cognitive approach informed by Relevance Theory within CDA

Metaphor and intertextuality in media framings of the (1984-85) British Miners' Strike:a multimodal analysis

The British Miners’ Strike of 1984-1985 represents one of the most pivotal periods in British industrial relations. Media stance toward the miners remains a controversial issue today, as attested by recent publications looking back at the strike (Williams 2009a, 2014). Here, authors including miners, journalists and other commentators argue that media coverage of the strike followed a consistently anti trade union agenda in which the media sought to destabilise the strike. An internal BBC report only recently made public shows that the BBC themselves had concerns over possible imbalances in their coverage of the so-called ‘Battle of Orgreave’ (Harcup 2014). Despite the weight attached to media coverage in this context, however, surprisingly little research has been conducted from a discourse-analytical perspective to show systematically and empirically how such an agenda may have been manifested across media texts. In this paper, drawing on Critical Cognitive Linguistics, I show how one particular metaphorical framing of the strike, which construed the strike as a war between the State and the National Union of Miners, persisted through the year long period and consider the potential ideological functions of this framing in media strategies of (de)legitimation. I show how this metaphor featured in linguistic, visual and multimodal forms of media representatio

Cartilage Tissue Engineering Using Self-Assembling Peptides Composite Scaffolds

Adult articular cartilage presents poor intrinsic capacity for regeneration, and after injury, cellular or biomaterial-based therapeutic platforms are required to assist repair promotion. Cartilage tissue engineering (CTE) aims to produce cartilage-like tissues that recreate the complex mechanical, biophysical and biological properties found in vivo. In terms of biomaterials used for CTE, three-dimensional (3D) self-assembling peptide scaffolds (SAPS) are very attractive for their unique properties, such as biocompatibility, optional possibility of rationally design cell-signaling capacity, biodegradability and modulation of its biomechanical properties. The most attractive cell types currently used for CTE are autologous chondrocytes and adult stem cells. The use of chondrocytes in cell-based therapies for cartilage lesions is limited by quantity and requires an in vitro 2D expansion, which leads to cell dedifferentiation. In the present chapter, we report the development of heparin-, chondroitin sulfate-, decorin-, and poly(ε-caprolactone)-based self-assembling peptide composite scaffolds to promote re-differentiation of expanded human articular chondrocytes and induction of adipose-derived stem cells to chondrogenic commitment

'Riots engulfed the city':an experimental study investigating the legitimating effects of fire metaphors in discourses of disorder

In Cognitive Linguistic Critical Discourse Studies (CL-CDS), metaphor is identified as a key index of ideology and an important device in the legitimation of social action. From this perspective, metaphor is a cognitive-semiotic operation, invoked by metaphorical expressions in discourse, in which a source frame is mobilised to provide a template for sense-making inside a target frame, leading to particular framing effects. However, the extent to which metaphors in discourse genuinely activate an alternative frame and thereby achieve framing effects has recently been subject to question. Amid calls for more empirical forms of analysis in Critical Discourse Studies, the paper reports two experiments testing the legitimating framing effects of fire metaphors in discourses of disorder. Results show that images of fire and fire metaphors in the absence of competing images facilitate support for police use of water cannon in response to social unrest. The study not only justifies attention to metaphor in CL-CDS but similar effects across semiotic modalities are interpreted as evidence in support of simulation-based theories of metaphor