The Role of Marketing in Venture Capital Investment Decisions and Portfolio Diversification in Nigeria\u27s Startup Ecosystem

This study examines marketing\u27s critical role in Nigeria\u27s evolving venture capital (VC) landscape, focusing on portfolio diversification, startup visibility, and funding success. It highlights the importance of tailored marketing strategies across various stages and sectors, leveraging digital tools to enhance investment outcomes. By employing qualitative interviews, quantitative surveys, and statistical techniques such as regression analysis and ANOVA, the research explores the interplay between marketing strategies and VC diversification outcomes. Findings reveal marketing\u27s significant impact on investment decisions, startup growth, and investor confidence, though no direct link to portfolio diversification was identified. The study provides actionable insights for startups, venture capitalists, and policymakers to optimize Nigeria\u27s entrepreneurial ecosystem, emphasizing risk mitigation, sectoral growth, and regional dynamics. Recommendations for supportive policies and future research opportunities to explore marketing tactics across diverse sectors are also outlined

Synthesis and Crystal Structures of Cadmium(II) Cyanide with Branched-Butoxyethanol

Two novel 3D cadmium(II) cyanide coordination polymers with branched-butoxyethanol compounds (iBucel = iso-butoxyethanol, tBucel = tert-butoxyethanol), [{Cd(CN)2(iBucel)2}{Cd(CN)2(H2O)(iBucel)}2{Cd(CN)2}6∙2(iBucel)]n I and [{Cd(CN)2(H2O)1.06(tBucel)0.94}{Cd(CN)2(tBucel)}2{Cd(CN)2}2∙1.06(tBucel)]n II, were synthesized and characterized by structural determination. Complex I contains two distinct Cd(II) coordination geometries: octahedral and tetrahedral. In contrast, complex II contains three distinct Cd(II) coordination geometries: octahedral, square-pyramidal, and tetrahedral. In the two complexes, branched-butoxyethanol molecules behave as both a ligand and a guest in the Cd(CN)2 cavities. The framework in I contains octahedral and tetrahedral Cd(II) in a 3:6 ratio. In I, the coordination environments of octahedral Cd(II) are cis-O-Cd-O. The framework in II contains octahedral, square-pyramidal, and tetrahedral Cd(II) in a 1:2:2 ratio. In II, the coordination environment of octahedral Cd(II) is disordered trans-O-Cd-O and the axial oxygen ligand is either a water or tBucel molecule. In II, the square-pyramidal Cd(II) geometry is formed by one tBucel ligand and four cyanide ligands. The Cd(CN)2 frameworks of the two complexes exhibit different structures